mmis 6505 - ecommerce€¦ · • seo assignment (100 pts ... – due 5/3 • presentation •...

MMIS 6505 - Ecommerce

Dr. Bryan Marshall

• Education• PhD in Management Information Systems

• Experience• Teaching at Georgia College since 2006• Sold millions on the internet

Purpose of this course

• The purpose of this class is to discuss and survey what it takes to do business on the internet.

• Ecommerce for the Entrepreneur

Syllabus

• Assignments• WordPress Setup (100 pts) – Due 2/1• Content Assignment (100 pts) – Due 3/1• Product Development (100 pts) – Due 3/29• SEO Assignment (100 pts) – Due 4/19• Social Networking Assignment (100 pts) – Due 5/3

• Presentation• Overall Portfolio Presentation (50 pts) – Due 5/10

Rapid Skill Acquisition

• No Tests

• This course is about you developing skills needed to succeed in a very competitive ecommerce environment.

Website

•Bryanmarshall.com • syllabus

•D2L • turn in assignments• retrieve grades

Overview of Course

1/25/2018 - 1) Overview, 2) Siteground, 3) WordPress2/1/2018 – 4) Website Design, 5) Services and Products2/15/2018 – 6) Content, 7) Branding3/1/2018 – 8) Google, 9) SEO3/15/2018 – 10) Product Development, 11) Affiliate Marketing3/29/2018 – 12) Social Networking, 13) Shopping Carts4/12/2018 – 14) Payment Systems, 15) Fraud, 16) Digital Downloads4/26/2018 – 17) Shipping, 18) Inventory, 19) Listing Tools

Reasons for going into business

“Hey everybody, brand new to the forum. I’ve lost my job and don’t have any savings so I need to make money quick. Can somebody tell me what I should sell so I can get out of this financial hole?”

Overview of Southern Fabric

• What is ecommerce?

• What do we sell?

• What sells well?

• Sniff Test

How does the web work?

Web Hosting

• File hosting (1and1, siteground)• Content Management Systems (WordPress, Joomla, Drupal)• Shopping Carts (BigCommerce, 3dcart)• Online Retailers (Etsy, Amazon, Walmart)

File Hosting

Domain Names

What part is the most important?

Domain Creator

Unique Selling Proposition

Core Value

• What sets you apart from your competition?

• Not what you sell, but what value you offer your customers.

• What do you stand for?

Examples

• Starbucks – premium coffee, relaxed environment, protect environment

• Zappos – online store, no risk shopping, easy returns• Papa Johns – better ingredients, better pizza• Walmart – always lowest prices

Your USP

What makes you stand out?

• Not a slogan or ad pitch. Must be real value.• Identify the value and tell your customers about it.

• More examples• No hassle returns• We sell toys for kids, and we understand cause we are parents too.• Free shipping on our products• Honest reviews • Experts on our products

Emotional Connection

Siteground

• https://www.siteground.com/studentsprogram/

WordPress Assignment (100 pts)

• Use Siteground to create your new WordPress.

• GRADING RUBRIC1. Did you change the site title?2. Did you change the logo?3. Did you create an about us page?4. Did you change the theme?5. Did you change the footer?6. Did you setup the main navigation?7. Did you change the "favicon"?8. Did you add a tag cloud to your sidebar?