misha leybovich: bringing multimedia storytelling to mobile
Post on 28-Jan-2015
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CONFIDENTIAL - Meograph © 2014
Bringing multimedia storytelling to mobile
with
CONFIDENTIAL - Meograph © 2014
We power brandsengaging
consumersin multimedia
storytelling
CONFIDENTIAL - Meograph © 2014
Currently, a web embedded experience
CONFIDENTIAL - Meograph © 2014
Engage consumers,generate content
CONFIDENTIAL - Meograph © 2014
UGC is now either too simple or too hard
CONFIDENTIAL - Meograph © 2014
Consumers also love expressing themselves
CONFIDENTIAL - Meograph © 2014
But very few have the skills or tools for
rich content
All your fans
Ones who would create rich
content for youOnes who can
CONFIDENTIAL - Meograph © 2014
Meograph dramatically increases consumerbrand storytelling
CONFIDENTIAL - Meograph © 2014
Sell to Marketing/Digital leaders
in consumer-facing brands
Partner
Proposal
Discussion
CONFIDENTIAL - Meograph © 2014
But something’
s been missing
CONFIDENTIAL - Meograph © 2014
Mobile revolution
We knew the trends
We knew it was important
We did not know what to do
CONFIDENTIAL - Meograph © 2014
1. Competing for scarce time and attention
2. Content must be highly creatable AND consumable
3. Need own independent audience, not just technology
Series of (now obvious)
epiphanies
CONFIDENTIAL - Meograph © 2014
New approach1. Short form & accessible2. Kill barriers to
creation and consumption
3. Develop own app
CONFIDENTIAL - Meograph © 2014
Demolish barriers to
participationStruct
ureIncenti
vesAsse
ts
CONFIDENTIAL - Meograph © 2014
Mobile app
trio
CONFIDENTIAL - Meograph © 2014
Consumption
30 sec
Creation5 min
CONFIDENTIAL - Meograph © 2014
CONFIDENTIAL - Meograph © 2014
CONFIDENTIAL - Meograph © 2014
CONFIDENTIAL - Meograph © 2014
Same business model, new
platformBrands pay for more Mission
control
Sponsored Missions and Trios
Standalone rather than embedded
CONFIDENTIAL - Meograph © 2014
Next steps
App beta in May
App release in August
Web product until then
CONFIDENTIAL - Meograph © 2014
Bringing multimedia storytelling to mobile
with
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