misf leadership conference 9.29-30.15 (mn independent schools forum)

SOCIAL  MEDIA  +  SCHOOLS  Stop Mailing it In The Death of the Postcard and Other One-Way Communications Jennifer Gilhoi, SparkTrack Consulting

@MISF_Office #MISFLeads15

IT’S  WHERE  PARENTS  ARE  IT’S  ALL  ABOUT  TWO-­‐WAY    COMMUNICATION  

IT’S  SHARING  TOO  MUCH  IT’S  CHALLENGING      …AN  APPROACH  THAT  WORKS  

IT’S  WHERE  PARENTS  ARE  

Engagement Authenticity

Immediacy

It’s an Opportunity to have a Conversation 23 others are!

ENGAGEMENT

Begins with leadership

ENGAGEMENT

@ = WHAT’S YOUR HANDLE?  @HaleMpls @HaleFieldMPS

# = WHAT’S YOUR HASHTAG? #HaleMpls #HaleFieldMPS #HaleSchool ….Or is it a motto like: #HaleToday

ENGAGEMENT

AUTHENTICITY

#Hale school #mpls #walkandbiketoschool week

@artsmia for #ArtAdventure wrap-up for #haleschoolmpls third graders today

AUTHENTICITY

IMMEDIACY    Let Your Community do the Work

#ParentInvolvementDay #HaleSchoolMpls #poetry readings by #3rdgraders

IT’S  ALL  ABOUT  TWO-­‐WAY  COMMUNICATION  

Communications Overload Two-Way Communications

Communications Balance

COMMUNICATIONS  OVERLOAD Too many devices!

School Communication

ONE WAY TWO WAYS

POSTCARD

EMAIL

FLYER IN-PERSON

SOCIAL MEDIAGOAL #1Get important dates

on the calendar

GOAL #2Build supportive, open,

connected conversations.

TEACHERTO PARENT

PARENTTO PARENT

NEWSLETTER

MO

BIL

E

o  In-Person Conversations

o Use Social Media to Enhance Story

o Omit one communication (like the postcard!) that’s not working and learn one new social channel or delivery method and measure it

COMMUNICATIONS  BALANCE  

IT’S  SHARING  TOO  MUCH  

Policy Process

Positivity

o Have a social media policy

o Create a social media process that works for your school

o Be open to conversations that are happening and respond and engage in positive ways -- it’s an opportunity

PRIVACY  CONCERNS  

PRIVACY  CONCERNS   @edamomie since Nov 2010

IT’S  CHALLENGING  

UNDERSTAND: Roles

Technology Resources

Expertise

OVERCOMING  CHALLENGES  

o Recognize motivators and deterrents for each role

o Understand technology – start with tech and social media savvy

o Use resources efficiently and creatively

o Bring in a social media consultant  

KATY’S  ART  BLOG  

OVERCOMING    CHALLENGES  

Support for Social

Media from

teachers, parents,

community and

students

AN  APPROACH  THAT  WORKS  

Research Educate

Understand Implement

AN  APPROACH  THAT  WORKS  

o  Research to find out where your parents and students are and start learning and engaging

o  Educate leadership on policies, process and positivity

o  Understand roles and technology in order to use resources more efficiently

o  Implement social media strategies for content types and channels; assign tactics

AN  APPROACH  THAT  WORKS  

o  What is one ineffective way of communicating at your school that you could improve upon?

o  Think of one event or initiative that you’re

already doing where you could use social media to build relationships and social engagement

AN  APPROACH  THAT  WORKS  

QUESTIONS?  bit.ly/socialmediaschooltool

#HaveAHashtag