miracle tea logistics tutory

MIRACLE TEA

KASSANDRA CUADRO CARLOS NARVÁEZ CAROLINA JARRIN JOSELYN VARGAS

Tutor: Max Galarza

Grade: 9/10

Mission and Vision

MissionDevelop, produce and distribute natural products with an excellent quality in the

Ecuadorian market, searching for the best way to improve the quality of life of our clients and guaranteeing our sustanaible growth through social and environmental.

Vision Through innovation and the willingness to improve the health of our clients, obtain

market share, searching to globalize our products. Guaranteeing our growth through a correct development

Produce and distribute a tea based on soursup leaves, stevia and dehidrated oranges, with the purpose of

improving the health and wellbeing of people.

General Objective

Strengths and Weaknesses

Strenghts

• Agro-ecologic• Beneficial for the health • No need of prescription • No counter indications

Weaknesses

• Limited capacity of productions

• Higher costs in comparison to competitors

• People doesnt recognize the benefits of the soursup leaf.

• Financial limitations

Opportunities and Threats

Oportuninities • The ecuadorian market is

having a tendency in consuming products that are beneficial for the health.

• Ecuadorians are developing a environmental responsability preffering to consume organic products.

Threats • New Taxes • Competitors have a massive

production .

MIRACLE TEA

Ingredients: Dehidrated soursup leavesDehidrated stevia leavesDehidrated oranges

Logo and Slogan

A natural and delicious way to care of you

Benefits that bring the consumption of the soursup leaf • Alternative treatment for cáncer

• Uric acid treatment

• Reduce back pain

• Helps the correct function of the inmunologic system, prevents infections.

• Benefits for treating eccema and reumatism

• Treatment for ulcers

• Diabetes treatment

Production

• 3 hours

Purchase of raw materials

• 30 minutes

Clean and classify • Orange

• 4 hours

Deshidratation of the fruit

• 30 minutes

Deshidratation of the soursup leaf • 3 hours,

packing and labelling

Packing and final product

Sources of Raw materials

Soursup leaves – Santa Elena

Sources of Raw materials

Oranges- Mercado Mayorista Guayaquil

Sources of Raw materials

Stevia Leaves- Ambato

Target Market Demographic characteristics

•Age range: 18-65

•Gender: Male and female

•Middle and upper class

Characteristics and preferences

Preferences: search for products that are beneficial for the health

Tastes : hot and cold beverages (miracle tea may be consumed until 24 hours later )

Values: Loyalty and simpathy

Distribution and Production

Future Distribuitors

*Clean Food – Urdesa

*Gourmet Market – Via

Samborondón

Deliveries to the whole country

DISTRIBUITORS

C.C. Albán Borja local #34

, Guayaquil-Guayas- Ecuador.

Galería del Sol local #19,

Machala – El Oro- Ecuador.

The production

will take place on:

Facebook: Miracle.Tea.EC

Instagram: MiracleTea.EC

Outlook: Miracletea.ec@outlook.com

Whatsapp: +593994363326

Price •Each Box of tea includes 10 tea bags. Each bag may produce until 2 liters of tea. $5.00

The Business

Joselyn Vargas – 25%

Kassandra Cuadro – 25%

Carolina Jarrín – 25%

Carlos Narváez – 25%

The type of business will be a partnership

Costs of Materials INITIAL INVESTMENT PRICELABEL DESIGN $ 25,00SOURSUP LEAVES $ 84,80STEVIA LEAVES $ 70,75ORANGE $ 54,00TEA BAGS $ 127,20PACKAGE $ 212,00DEHIDRATED $ 650,00TABLE $ 90,00TOTAL $ 1.313,75

Indirect Costs

Price Monthly Cost Label Design $ 25,00 $ 25,00

Transport $ 13,00 $ 52,00

Utilities $ 300 $ 300

TOTAL $ 377,00

Bibliography https://www.google.com.ec/maps/place/Mercado+Transferencia+de+Viveres/@-2.0882269,-79.9551505,14z/data=!4m5!3m4!1s0x902d0d14f521af9f:0x5b26fa44164350a0!8m2!3d-2.0885329!4d-79.9437532

http://xn--tierra-islea-khb.com/beneficios-para-la-salud-de-las-hojas-de-la-guanabana/

http://te.innatia.com/c-otros-tes-infusiones/a-te-de-guanabana-beneficios-para-tu-salud-y-como-prepararlo-6229.html

http://www.natursan.net/como-hacer-una-infusion-de-hojas-de-guanabana/

http://www.cancer.vg/es/annona-muricata-guanabana-graviola