minter dial - the myndset - conference media aces fevrier 2011
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Febr
uary
8, 2
011
Marketing en 2012
Minter DialT h e M y n d s e t C o m p a n y
minter@themyndset.com
http
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ggui
de.c
om/c
hoos
ing-
the-
best
-bin
ocul
ars/
Saturday, 12 February 2011
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Febr
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2011?
une petite introduction du contexte...
Saturday, 12 February 2011
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2011
• “Curation”
• Groupes et filtres
• Social niche
• WikiLeaks impact en business
•
Saturday, 12 February 2011
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CURATION =
L’art de filtrer le bon du mauvais
2011
Saturday, 12 February 2011
droits ré
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edia aces -‐ 2
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Febr
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8, 2
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• “Curation”
• Groupes et filtres
• Social niche
• WikiLeaks impact en business
•
2011
Saturday, 12 February 2011
droits ré
servés m
edia aces -‐ 2
011
Febr
uary
8, 2
011
groupes et filtres
Saturday, 12 February 2011
droits ré
servés m
edia aces -‐ 2
011
Febr
uary
8, 2
011
groupes et filtres
Saturday, 12 February 2011
droits ré
servés m
edia aces -‐ 2
011
Febr
uary
8, 2
011
groupes et filtres
Saturday, 12 February 2011
droits ré
servés m
edia aces -‐ 2
011
Febr
uary
8, 2
011
• “Curation”
• Groupes et filtres
• Social niche
• WikiLeaks impact en business
•
2011
Saturday, 12 February 2011
droits ré
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edia aces -‐ 2
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Febr
uary
8, 2
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social niche
http://instagr.am/
Saturday, 12 February 2011
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edia aces -‐ 2
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Febr
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social niche
http://www.path.com/home.html
Saturday, 12 February 2011
droits ré
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edia aces -‐ 2
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Febr
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social niche
http://www.apple.com/itunes/ping/Saturday, 12 February 2011
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edia aces -‐ 2
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Febr
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social niche
Saturday, 12 February 2011
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Febr
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social nicheLinkedIn for Gen Y
Saturday, 12 February 2011
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Febr
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social niche
http://www.meilleurcoiffeur.com/
Saturday, 12 February 2011
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edia aces -‐ 2
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Febr
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social niche
Saturday, 12 February 2011
droits ré
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edia aces -‐ 2
011
Febr
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8, 2
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social niche
Saturday, 12 February 2011
droits ré
servés m
edia aces -‐ 2
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Febr
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social niche
Saturday, 12 February 2011
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edia aces -‐ 2
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Febr
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social niche
LawPivotfor lawyers
Togethervillefor children
PoetsandQuantsfor business students
Focusfor businesses
Stack Overflowfor techies
Saturday, 12 February 2011
droits ré
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edia aces -‐ 2
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Febr
uary
8, 2
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• “Curation”
• Groupes et filtres
• Social niche
• WikiLeaks impact en business
•
2011
Saturday, 12 February 2011
droits ré
servés m
edia aces -‐ 2
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Febr
uary
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WikiLeaks
http://www.aftenposten.no/spesial/wikileaksdokumenter/article3985655.ece
In this undated file picture then OHB CEO Berry Smutny, is photographed in front of a model of a satellite in Bremen, northern Germany. (AP Photo/Dapd/ Frank Thomas Koch,File)
Saturday, 12 February 2011
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2011?
$75BSaturday, 12 February 2011
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Febr
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2011?
Saturday, 12 February 2011
droits ré
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edia aces -‐ 2
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Febr
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8, 2
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2011?
Saturday, 12 February 2011
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2011?
Saturday, 12 February 2011
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• marketing traditionnel
• community manager
• service à la clientèle
• département marketing
Marketing en 2012
Saturday, 12 February 2011
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uary
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5E’sessence
engagement
échange
émotionexpérience
Saturday, 12 February 2011
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5E’sessence
engagement
échange
émotionexpérience
indice de
partageindice d’
influenceindice de
resonance
indice de
retourindice
sémantique
Saturday, 12 February 2011
droits ré
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Febr
uary
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• marketing traditionnel
• community manager
• service à la clientèle
• département marketing
Marketing en 2012
Saturday, 12 February 2011
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Febr
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0 20 4060
80
2010
2015
Email & Poste “New” Media
Pour 100 communications écrites
Saturday, 12 February 2011
droits ré
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edia aces -‐ 2
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Febr
uary
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• marketing traditionnel
• community manager
• service à la clientèle
• département marketing
Marketing en 2012
Saturday, 12 February 2011
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S.E.M.
Relationship Buildingemail
ContentGenerationCustomer
Service
S.E.O.
CustomerIntelligence
Lead Generation
Locating Community
Business Intelligence
Community Manager
Saturday, 12 February 2011
droits ré
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edia aces -‐ 2
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Febr
uary
8, 2
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• marketing traditionnel
• community manager
• service à la clientèle
• département marketing
Marketing en 2012
Saturday, 12 February 2011
droits ré
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uary
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http://www.impactfactory.com/uploads/CustomerServPrior2Jn1n.jpg
Excellent
Very Good
Good
Fair
Poor
❏
❏
❏
❏
❏
✔
Marketing en 2012
Saturday, 12 February 2011
droits ré
servés m
edia aces -‐ 2
011
Febr
uary
8, 2
011
Marketing en 2012
Saturday, 12 February 2011
droits ré
servés m
edia aces -‐ 2
011
Febr
uary
8, 2
011
• marketing traditionnel
• community manager
• service à la clientèle
• département marketing
Marketing en 2012
Saturday, 12 February 2011
droits ré
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edia aces -‐ 2
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Febr
uary
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Usine
S.I.
Achats
Juridique
Finance
Exécutif
R&D
Distribution
Sales
Marketing
Saturday, 12 February 2011
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Febr
uary
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Flexibilité
Network
Responsable
Data / Securité
Gratuit
Écoute
Proximité
Relations Humaines
Relationclient
Design
Usine
S.I.
Achats
Juridique
Finance
Exécutif
R&D
Distribution
Sales
Saturday, 12 February 2011
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uary
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Conséquences
pour les entreprises, organisations et dirigeants
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Conséquences
1/ La marque doit gagner en
pertinence, émotion en interne comme à l’externe
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Conséquences
2/ Le DSI doit figurer “upstream” dans la stratégie marketing
Saturday, 12 February 2011
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Conséquences
c u l t u r e
3/ Les Ressources Humaines doivent être engagées dans la démarche marketing
recrutement
formation
Saturday, 12 February 2011
themyndset.com minterdial.com minterdial.fr
@mdial minter@themyndset.com
+33 6 23 65 76 61Saturday, 12 February 2011
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