mineral water for rural

MINERAL WATER FOR RURAL AREA

Presented by:Manish Anand

Arvind Kr. Yadav

Introduction

• This proposed project presents an investment opportunity for establishing a bottled water plant for providing pure drinking water. The proposed product line will consist of bottles of 1.5 and 0.5 liters. In the initial phase of the project only 0.5 liters and 1.5 liters bottles will be introduced in the local market. After successful introduction of the new brand of bottled water the product line may be extended to 13 and 19 liters cans.

• The project would be set up in home city(ghazipur) where all the required infrastructure and amenities are available.

• Also branch open in Patna and motihari.

Objectives

• Start production of mineral water plant by the end of 2015.

• Minimum profit and cover the market.• Increase the sales in rural areas.

Mission Statement

Blue water is a mineral water company dedicated to provide clean water ,healthy Water to the society. the main aim of the company is to provide quality product & consumer can easily get the product in the market. Company aim to maintain the taste and quality of the product .so, that the end user can Get natural taste of the water.

Visionour company vision have provide clean and healthy water in

every home in village.

Marketing Strategy

• We are not comparison our mineral water with other brand. We need to establish our business offering as a clear and viable alternative for our target markets.

• Produce high quality water.• Offer competitive price at the level of the conventional mineral

water.• . Create strong distribution channels to ensure stability of

production.• Focus on water distributors and big consumers as key target

markets .• Build a relationship business: long-term relationships, not

single-transaction deals with customers.

Our target market

• Purvanchal(U.P.),Bihar,uttrakhand• Only rural area• Hospital• Small sweet shop• Bus stand• Railway station. etc

finance

• Bank loan• Government • Personal asset• Friends and relation

advertisement

• Local news paper• Pamphlet• Local RADIO STATION• Organized camp• Promoted by- famous celebrity, doctor• Door to door

RAW MATERIALS

• There are many sources of natural water from spring or ground water in ghazipur and nearest city Varanasi, the project shall be located at site where require water is available.

DISTRIBUTION CHANNELS

HUMAN RESOURCES