mindshare 04 mar2011
Post on 25-Dec-2014
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There has been a lot of talk in recent years about cross media solutions integrated media or 360 degrees marketing but until last weekend there had not been an Irish event mainstream enough to demonstrate the power of truly integrated media
The General Election not only produced some interesting stats politically but also in terms of media We have written before about how consumers are multi-tasking tweeting whilst watching TV and using their mobiles at the same time as consuming other media and the General Election was the perfect example of how traditional media drives people to find out more online
At the main Dublin count centre on Saturday there were hundreds of journalists from international media According to OLeary Analytics there were 1200 articles in 900 publications in 54 countries by 10pm on Saturday night Reporters from Al Jazeera BBC and CNN were some of those present as were national broadcasters RTEacute TV3 Newstalk and many local stations providing coverage of the event
With live Newstalk coverage running all day until 2am on Sunday morning their radio audience was driven to their regularly updated website and app Unique visitors to newstalkie were up 63 (against the first week of January 2011) and the average time spent viewing Newstalk TV was six and a half minutes
Social media played a greater role than it did in 2007 with 22000 tweets mentioning ge11 sent in 24 hours (according to OLeary Analytics) many of them from main news outlets but many from people at count centres acting as citizen reporters Thats 1 tweet every 4 seconds On Saturday the scale of involvement was so high that at points the level of global tweets was half that of the level mentioning Libya - a much larger global event
Read more here
This week From the blog General Election 2011The latest insights and analysis of searchA few words from SallyAnn KingThe latest TV and search information
twittercomMindshareIRL
m-insightsblogspotcom
4th March 2011
from the blogJNRS Press Readership 2010 vs 2009by JessicaRead Here
Top Topics on the Blogby AndyRead Here
General Election 2011 Irelands 360Finian Murphy Head of Consumer Insights
youtubecomMindshareIRL
election 2011 results
election results
oscars
oscars 2011
rte election
election 2011
six nations
rte news
fantasy football
premier league 80
90
110
180
950
1350
1400
1550
2000
2000
INSIGHTS amp ANALYSISGOOGLE TRENDS
4TH MAR 2011
Rising Searches (last 7 days)
25th Feb - 2nd Mar 2011
Search TrendsThis was a week of speculation for searchers as the top terms included fantasy football the Oscars and the general electionUnsurprisingly Enda Kenny was the top trending TD and Fine Gael the top trending political party A lot of people expressed disappointment at the uneventful Oscars as well as who won Interestingly the loser True Grit is the only film to top Google searchesIn the arts the sculptor Brancusi and the author of Journey to the Centre of the Earth - Jules Vernes - were searched a lot this month thanks to Google doodles We were also interested in the drama series Spartacus (staring John Hannah of Four Weddings The Mummy and Sliding Doors) prohibition (perhaps due to Boardwalk Empire) and the mysterious street artist Banksy (nominated for Oscars) Finally it seems the trend for Ginger hair spotted in a previous report is being replaced by Blondes the battle continues
Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods
Rising in the Arts (Ireland)
1st February - 2nd March 2011
prohibition
spartacus
True GritElection 2011
The Oscars 2011
Breakout
galway
rte
corkelection
results 2011
Rising News Searches (last 30 days)
1st February - 2nd March 2011
fine gael
enda kenny
election mick wallace
jules verne
brancusiromeo and juliet
churchill banksy
Breakout
Breakout
Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them
irish election
iphone1
nokia2
phones3
samsung
4 o2
5
iphone 4
6 carphone
7 carphone warehouse
8 htc
9
ericsson10
Rising Mobile Phones
March 2010- 2011 vs 2009
Rising Entertainment
last 7 days vs previous 7 days
radiohead
+350
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
adele
+180
SallyAnn King Senior Digital Account Manager
What is your role in Mindshare I work with clients and my colleagues on digital strategies with overall campaigns in mind My background has been working for digital agencies Itrsquos fantastic to be able to work with the biggest media agency in Ireland It means we can share concepts on behalf of our clients and all aspects of each campaign are in synch Its an interesting and demanding role and I thoroughly enjoy it
What media developments are you watching We are at the tip of the iceberg of opportunities for mobile advertising In app ads and mobile sites are on the rise There is an app for everything and everyone - my recent favourite is the Pocket Hipster app but you probably havent heard of it
Whats your favourite recent campaign Volkswagen promoted its Fox car to a young audience in Sao Paolo Brazil by sponsoring music festival the Planeta Terra Festival - and launching a hunt for lost tickets to the festival via Twitter It hid 10 tickets in places throughout Sao Paolo and launched an online platform using Google Maps of the city To find them people had to tweet foxatplanetaterra and the more tweets the closer the zoom became on the map The first one to get to the tickets location won it The four day competition saw the Foxs appearance at Planeta Terra become a trending topic within hours A fantastic example of a social media mashup
To tweet or not to tweet Twitter is the voice of the people Over 20000 tweets with ge11 were recorded on 26th Feb as the votes were counted Ill follow you if you follow me sallyannking
+1
oscars 2011
+500
alpecin shampoo
justin bieber haircut
lipstick jedward
shave or dye
justin bieber
hairstyles 2011
blonde hair
la fitness
loreal
Rising Searches in Beauty
0
-1
+5
-1
jessie j
+250
true grit
+170
rihanna
+80the rock
+80
justin beiber
+60
NEW
0
NEW
-6
+2
PampG
Unilever
Reckitt B
enckse
rToyota
Kelloggs
LrsquoOrea
l UK
Johnsonamp
Johnson
Nestle
Danone
GlaxoSmithKline
348382447496512548595742828
1531
TV News
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
The Frontline Leadersrsquo Debate was the top rating
programme for adults 15-34 Political coverage was top
of the agenda this week for both RTE and TV3 in
advance of the election
Dragonsrsquo Den has returned to our screens again as
hopeful entrepreneurs make their pitches for investment
Expect lots of drama with the return of Desperate
Housewives the end of an era in Summer Bay and a
bigger and better Off the Rails It returns on Wednesday
with a new hour-long format
Stephen Fry made his much anticipated appearance on
Ros na Ruacuten this week He played a bewildered English
tourist It will also be part of Fryrsquos series on languages
Top TV Advertisers 14th - 20th Feb 2011
UPC
O2 Prepay
Toyota Auris
RSA anti-drug
Toyota Avensis
Galtee M
eats
Nutricia
Aptamil
Gillette
Fusion
McDonalds B
urger
Brancott E
state
230234241255262285296310329345Top 10 Brands 14th - 20th Feb 2011
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Frontline Leaders Debate
Eastenders
Dragonsrsquo Den
Late Late Show
Coronation St
Fair City
RTE News 9
Greyrsquos Anatomy
Toy Story 2
Operation Transformation 71727373
8788899197
162
Sponsorships
RTE are currently seeking a sponsor for Health of the Nation
which returns to our screens in Summer 2011
There is also a sponsorship available for the US Masters on
Sky This is a great opportunity for a brand seeking a sport
association
Coronation St
RTE News 9
Frontline Leaders Debate
Late Late Show
Operation Transformation
Dragonsrsquo Den
Fair City
All Ireland Talent Show
Eastenders
Emmerdale 140144
153156
165174
195220220226
The Frontline Leadersrsquo DebateStephen Fry on Ros na Ruacuten
election 2011 results
election results
oscars
oscars 2011
rte election
election 2011
six nations
rte news
fantasy football
premier league 80
90
110
180
950
1350
1400
1550
2000
2000
INSIGHTS amp ANALYSISGOOGLE TRENDS
4TH MAR 2011
Rising Searches (last 7 days)
25th Feb - 2nd Mar 2011
Search TrendsThis was a week of speculation for searchers as the top terms included fantasy football the Oscars and the general electionUnsurprisingly Enda Kenny was the top trending TD and Fine Gael the top trending political party A lot of people expressed disappointment at the uneventful Oscars as well as who won Interestingly the loser True Grit is the only film to top Google searchesIn the arts the sculptor Brancusi and the author of Journey to the Centre of the Earth - Jules Vernes - were searched a lot this month thanks to Google doodles We were also interested in the drama series Spartacus (staring John Hannah of Four Weddings The Mummy and Sliding Doors) prohibition (perhaps due to Boardwalk Empire) and the mysterious street artist Banksy (nominated for Oscars) Finally it seems the trend for Ginger hair spotted in a previous report is being replaced by Blondes the battle continues
Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods
Rising in the Arts (Ireland)
1st February - 2nd March 2011
prohibition
spartacus
True GritElection 2011
The Oscars 2011
Breakout
galway
rte
corkelection
results 2011
Rising News Searches (last 30 days)
1st February - 2nd March 2011
fine gael
enda kenny
election mick wallace
jules verne
brancusiromeo and juliet
churchill banksy
Breakout
Breakout
Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them
irish election
iphone1
nokia2
phones3
samsung
4 o2
5
iphone 4
6 carphone
7 carphone warehouse
8 htc
9
ericsson10
Rising Mobile Phones
March 2010- 2011 vs 2009
Rising Entertainment
last 7 days vs previous 7 days
radiohead
+350
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
adele
+180
SallyAnn King Senior Digital Account Manager
What is your role in Mindshare I work with clients and my colleagues on digital strategies with overall campaigns in mind My background has been working for digital agencies Itrsquos fantastic to be able to work with the biggest media agency in Ireland It means we can share concepts on behalf of our clients and all aspects of each campaign are in synch Its an interesting and demanding role and I thoroughly enjoy it
What media developments are you watching We are at the tip of the iceberg of opportunities for mobile advertising In app ads and mobile sites are on the rise There is an app for everything and everyone - my recent favourite is the Pocket Hipster app but you probably havent heard of it
Whats your favourite recent campaign Volkswagen promoted its Fox car to a young audience in Sao Paolo Brazil by sponsoring music festival the Planeta Terra Festival - and launching a hunt for lost tickets to the festival via Twitter It hid 10 tickets in places throughout Sao Paolo and launched an online platform using Google Maps of the city To find them people had to tweet foxatplanetaterra and the more tweets the closer the zoom became on the map The first one to get to the tickets location won it The four day competition saw the Foxs appearance at Planeta Terra become a trending topic within hours A fantastic example of a social media mashup
To tweet or not to tweet Twitter is the voice of the people Over 20000 tweets with ge11 were recorded on 26th Feb as the votes were counted Ill follow you if you follow me sallyannking
+1
oscars 2011
+500
alpecin shampoo
justin bieber haircut
lipstick jedward
shave or dye
justin bieber
hairstyles 2011
blonde hair
la fitness
loreal
Rising Searches in Beauty
0
-1
+5
-1
jessie j
+250
true grit
+170
rihanna
+80the rock
+80
justin beiber
+60
NEW
0
NEW
-6
+2
PampG
Unilever
Reckitt B
enckse
rToyota
Kelloggs
LrsquoOrea
l UK
Johnsonamp
Johnson
Nestle
Danone
GlaxoSmithKline
348382447496512548595742828
1531
TV News
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
The Frontline Leadersrsquo Debate was the top rating
programme for adults 15-34 Political coverage was top
of the agenda this week for both RTE and TV3 in
advance of the election
Dragonsrsquo Den has returned to our screens again as
hopeful entrepreneurs make their pitches for investment
Expect lots of drama with the return of Desperate
Housewives the end of an era in Summer Bay and a
bigger and better Off the Rails It returns on Wednesday
with a new hour-long format
Stephen Fry made his much anticipated appearance on
Ros na Ruacuten this week He played a bewildered English
tourist It will also be part of Fryrsquos series on languages
Top TV Advertisers 14th - 20th Feb 2011
UPC
O2 Prepay
Toyota Auris
RSA anti-drug
Toyota Avensis
Galtee M
eats
Nutricia
Aptamil
Gillette
Fusion
McDonalds B
urger
Brancott E
state
230234241255262285296310329345Top 10 Brands 14th - 20th Feb 2011
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Frontline Leaders Debate
Eastenders
Dragonsrsquo Den
Late Late Show
Coronation St
Fair City
RTE News 9
Greyrsquos Anatomy
Toy Story 2
Operation Transformation 71727373
8788899197
162
Sponsorships
RTE are currently seeking a sponsor for Health of the Nation
which returns to our screens in Summer 2011
There is also a sponsorship available for the US Masters on
Sky This is a great opportunity for a brand seeking a sport
association
Coronation St
RTE News 9
Frontline Leaders Debate
Late Late Show
Operation Transformation
Dragonsrsquo Den
Fair City
All Ireland Talent Show
Eastenders
Emmerdale 140144
153156
165174
195220220226
The Frontline Leadersrsquo DebateStephen Fry on Ros na Ruacuten
iphone1
nokia2
phones3
samsung
4 o2
5
iphone 4
6 carphone
7 carphone warehouse
8 htc
9
ericsson10
Rising Mobile Phones
March 2010- 2011 vs 2009
Rising Entertainment
last 7 days vs previous 7 days
radiohead
+350
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
adele
+180
SallyAnn King Senior Digital Account Manager
What is your role in Mindshare I work with clients and my colleagues on digital strategies with overall campaigns in mind My background has been working for digital agencies Itrsquos fantastic to be able to work with the biggest media agency in Ireland It means we can share concepts on behalf of our clients and all aspects of each campaign are in synch Its an interesting and demanding role and I thoroughly enjoy it
What media developments are you watching We are at the tip of the iceberg of opportunities for mobile advertising In app ads and mobile sites are on the rise There is an app for everything and everyone - my recent favourite is the Pocket Hipster app but you probably havent heard of it
Whats your favourite recent campaign Volkswagen promoted its Fox car to a young audience in Sao Paolo Brazil by sponsoring music festival the Planeta Terra Festival - and launching a hunt for lost tickets to the festival via Twitter It hid 10 tickets in places throughout Sao Paolo and launched an online platform using Google Maps of the city To find them people had to tweet foxatplanetaterra and the more tweets the closer the zoom became on the map The first one to get to the tickets location won it The four day competition saw the Foxs appearance at Planeta Terra become a trending topic within hours A fantastic example of a social media mashup
To tweet or not to tweet Twitter is the voice of the people Over 20000 tweets with ge11 were recorded on 26th Feb as the votes were counted Ill follow you if you follow me sallyannking
+1
oscars 2011
+500
alpecin shampoo
justin bieber haircut
lipstick jedward
shave or dye
justin bieber
hairstyles 2011
blonde hair
la fitness
loreal
Rising Searches in Beauty
0
-1
+5
-1
jessie j
+250
true grit
+170
rihanna
+80the rock
+80
justin beiber
+60
NEW
0
NEW
-6
+2
PampG
Unilever
Reckitt B
enckse
rToyota
Kelloggs
LrsquoOrea
l UK
Johnsonamp
Johnson
Nestle
Danone
GlaxoSmithKline
348382447496512548595742828
1531
TV News
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
The Frontline Leadersrsquo Debate was the top rating
programme for adults 15-34 Political coverage was top
of the agenda this week for both RTE and TV3 in
advance of the election
Dragonsrsquo Den has returned to our screens again as
hopeful entrepreneurs make their pitches for investment
Expect lots of drama with the return of Desperate
Housewives the end of an era in Summer Bay and a
bigger and better Off the Rails It returns on Wednesday
with a new hour-long format
Stephen Fry made his much anticipated appearance on
Ros na Ruacuten this week He played a bewildered English
tourist It will also be part of Fryrsquos series on languages
Top TV Advertisers 14th - 20th Feb 2011
UPC
O2 Prepay
Toyota Auris
RSA anti-drug
Toyota Avensis
Galtee M
eats
Nutricia
Aptamil
Gillette
Fusion
McDonalds B
urger
Brancott E
state
230234241255262285296310329345Top 10 Brands 14th - 20th Feb 2011
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Frontline Leaders Debate
Eastenders
Dragonsrsquo Den
Late Late Show
Coronation St
Fair City
RTE News 9
Greyrsquos Anatomy
Toy Story 2
Operation Transformation 71727373
8788899197
162
Sponsorships
RTE are currently seeking a sponsor for Health of the Nation
which returns to our screens in Summer 2011
There is also a sponsorship available for the US Masters on
Sky This is a great opportunity for a brand seeking a sport
association
Coronation St
RTE News 9
Frontline Leaders Debate
Late Late Show
Operation Transformation
Dragonsrsquo Den
Fair City
All Ireland Talent Show
Eastenders
Emmerdale 140144
153156
165174
195220220226
The Frontline Leadersrsquo DebateStephen Fry on Ros na Ruacuten
PampG
Unilever
Reckitt B
enckse
rToyota
Kelloggs
LrsquoOrea
l UK
Johnsonamp
Johnson
Nestle
Danone
GlaxoSmithKline
348382447496512548595742828
1531
TV News
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
The Frontline Leadersrsquo Debate was the top rating
programme for adults 15-34 Political coverage was top
of the agenda this week for both RTE and TV3 in
advance of the election
Dragonsrsquo Den has returned to our screens again as
hopeful entrepreneurs make their pitches for investment
Expect lots of drama with the return of Desperate
Housewives the end of an era in Summer Bay and a
bigger and better Off the Rails It returns on Wednesday
with a new hour-long format
Stephen Fry made his much anticipated appearance on
Ros na Ruacuten this week He played a bewildered English
tourist It will also be part of Fryrsquos series on languages
Top TV Advertisers 14th - 20th Feb 2011
UPC
O2 Prepay
Toyota Auris
RSA anti-drug
Toyota Avensis
Galtee M
eats
Nutricia
Aptamil
Gillette
Fusion
McDonalds B
urger
Brancott E
state
230234241255262285296310329345Top 10 Brands 14th - 20th Feb 2011
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Frontline Leaders Debate
Eastenders
Dragonsrsquo Den
Late Late Show
Coronation St
Fair City
RTE News 9
Greyrsquos Anatomy
Toy Story 2
Operation Transformation 71727373
8788899197
162
Sponsorships
RTE are currently seeking a sponsor for Health of the Nation
which returns to our screens in Summer 2011
There is also a sponsorship available for the US Masters on
Sky This is a great opportunity for a brand seeking a sport
association
Coronation St
RTE News 9
Frontline Leaders Debate
Late Late Show
Operation Transformation
Dragonsrsquo Den
Fair City
All Ireland Talent Show
Eastenders
Emmerdale 140144
153156
165174
195220220226
The Frontline Leadersrsquo DebateStephen Fry on Ros na Ruacuten
top related