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Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 1
© Jim Edwards and Felicia Slattery – All Rights Reserved
Million Dollar Speech “Building Blocks
Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Print This Out and Have It Ready For The Webinar Workshop
Contact Blocks
Jujitsu Block
Target Audience
Earned The Right
Speech Payoff
BIG Ideas
Freebie Block
Paid Offer
Deliverables
BONUS
Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 2
© Jim Edwards and Felicia Slattery – All Rights Reserved
1. What is your name?
2. What is your company name?
3. What is your URL?
4. What is your phone number?
5. What is your email?
6. What is your mailing address?
NOTES:
Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 3
© Jim Edwards and Felicia Slattery – All Rights Reserved
7. What ____________ do you have that is relevant to your target audience?
_______________________________________________________________________
_______________________________________________________________________
8. What is your ____________ ____________ as it relates to your speaking?
_______________________________________________________________________
_______________________________________________________________________
9. What ____________ , ____________ , or ____________ do you have that are
relevant to your target audience?
_______________________________________________________________________
_______________________________________________________________________
NOTES:
Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 4
© Jim Edwards and Felicia Slattery – All Rights Reserved
10. What is something about you or your experience that "____________
_________ ____________ ____________ " to speak to this audience?
_______________________________________________________________________
_______________________________________________________________________
11. What is something “____________ ____________” or ____________ about
you people would think was really interesting or shows your personality?
_______________________________________________________________________
_______________________________________________________________________
12. What is a ____________ ____________ you've overcome in life?
_______________________________________________________________________
_______________________________________________________________________
NOTES:
Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 5
© Jim Edwards and Felicia Slattery – All Rights Reserved
13. 2-5 word ____________ of your speech and area of expertise
_______________________________________________________________________
_______________________________________________________________________
14. What is the ____________ of your speech?
_______________________________________________________________________
_______________________________________________________________________
NOTES:
Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 6
© Jim Edwards and Felicia Slattery – All Rights Reserved
15. Who is the ____________ ____________ for your speech?
_______________________________________________________________________
_______________________________________________________________________
16. What is your target audience's #1 ____________ as it relates to your topic?
_______________________________________________________________________
_______________________________________________________________________
17. What is the #1 way you help make your target audience's life or business
____________ ?
_______________________________________________________________________
_______________________________________________________________________
NOTES:
Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 7
© Jim Edwards and Felicia Slattery – All Rights Reserved
18. (1 of 5) What is the #1 ____________ ____________ ____________ you want to
get across in your speech?
_______________________________________________________________________
_______________________________________________________________________
19. (2 of 5) What is the 2nd ____________ ____________ ____________ you want
to get across in your speech?
_______________________________________________________________________
_______________________________________________________________________
20. (3 of 5) What is the ____________ ____________ ____________ you want to get
across in your speech?
_______________________________________________________________________
_______________________________________________________________________
21. (4 of 5) What is the 4th ____________ ____________ ____________ you want to
get across in your speech?
_______________________________________________________________________
_______________________________________________________________________
Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 8
© Jim Edwards and Felicia Slattery – All Rights Reserved
22. (5 of 5) What is the 5th ____________ ____________ ____________ you want to
get across in your speech?
_______________________________________________________________________
_______________________________________________________________________
NOTES:
Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 9
© Jim Edwards and Felicia Slattery – All Rights Reserved
23. What's an idea your target audience believes is true, but is actually ____________
____________ ?
_______________________________________________________________________
_______________________________________________________________________
NOTES:
Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 10
© Jim Edwards and Felicia Slattery – All Rights Reserved
24. (1 of 3) What is the absolute #1 ____________ ____________ your target
audience gets from your speech?
_______________________________________________________________________
_______________________________________________________________________
25. (2 of 3) What's the 2nd ____________ ____________ your speech gives your
target audience?
_______________________________________________________________________
_______________________________________________________________________
26. (3 of 3) What's ANOTHER ____________ ____________ your speech gets for
people?
_______________________________________________________________________
_______________________________________________________________________
NOTES:
Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 11
© Jim Edwards and Felicia Slattery – All Rights Reserved
27. What is the title of the "____________ " you're offering them at the end of your
talk?
_______________________________________________________________________
_______________________________________________________________________
NOTES:
Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 12
© Jim Edwards and Felicia Slattery – All Rights Reserved
28. What is the title of the ____________ ____________ you're selling at the end of
your speech?
_______________________________________________________________________
_______________________________________________________________________
29. What is the ____________ ____________ of your paid offer?
_______________________________________________________________________
_______________________________________________________________________
30. What is the ____________ ____________ ____________ you're giving them
today?
_______________________________________________________________________
_______________________________________________________________________
31. (1 of 5) What is the absolute #1 ____________ ____________ your target
audience gets from your offer?
_______________________________________________________________________
_______________________________________________________________________
32. (2 of 5) What's the 2nd ____________ ____________ your offer gives your
target audience?
Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 13
© Jim Edwards and Felicia Slattery – All Rights Reserved
_______________________________________________________________________
_______________________________________________________________________
33. (3 of 5) What's ANOTHER ____________ ____________ your offer gets for
people?
_______________________________________________________________________
_______________________________________________________________________
34. (4 of 5) And what is yet another ____________ ____________ your offer gets for
people?
_______________________________________________________________________
_______________________________________________________________________
35. (5 of 5) What is one more ____________ ____________ your offer gets FOR your
target audience?
_______________________________________________________________________
_______________________________________________________________________
NOTES:
Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 14
© Jim Edwards and Felicia Slattery – All Rights Reserved
36. What do they get (____________ ) #1 of 5?
_______________________________________________________________________
_______________________________________________________________________
37. What do they get (____________ ) #2 of 5?
_______________________________________________________________________
_______________________________________________________________________
38. What do they get (____________ ) #3 of 5?
_______________________________________________________________________
_______________________________________________________________________
39. What do they get (____________ ) #4 of 5?
_______________________________________________________________________
_______________________________________________________________________
40. What do they get (____________ ) #5 of 5?
_______________________________________________________________________
_______________________________________________________________________
Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 15
© Jim Edwards and Felicia Slattery – All Rights Reserved
41. Act Now ____________ #1 of 3?
_______________________________________________________________________
_______________________________________________________________________
42. Act Now ____________ #2 of 3?
_______________________________________________________________________
_______________________________________________________________________
43. Act Now ____________ #3 of 3?
_______________________________________________________________________
_______________________________________________________________________
NOTES:
Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 16
© Jim Edwards and Felicia Slattery – All Rights Reserved
BLUEPRINT #1 – Speech Blueprint
Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 17
© Jim Edwards and Felicia Slattery – All Rights Reserved
BLUEPRINT #2 – Event Promotional Copy
Million Dollar Speech “Building Blocks Blueprint” Workshop By: Jim Edwards & Felicia Slattery
Page 18
© Jim Edwards and Felicia Slattery – All Rights Reserved
BLUEPRINT #3 – Event Promo Email Copy
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