miller hill mall's presentation to umd
Post on 13-Nov-2014
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University of Minnesota DuluthSponsorship, Media and Event Opportunities
About Miller Hill Mall
• Largest enclosed premiere mall/only mall in the Northland
• Celebrating 40th anniversary this August
• Home to more than 100 stores – including Barnes & Noble, jcp, Dick’s Sporting Goods and Younkers
• More than 300,000 shoppers visit the mall each month, shoppers average three trips per month
• More than 7 million visitors each year predisposed to making buying or joining decisions
• Nearly 4,000 parking spots; 1.7 people per car on average
2 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Why a Sponsorship?
• Opportunities for numerous sponsorship touch points
• Category exclusivity
• Relay on-brand, key messaging through unique, custom opportunities
• Reach a targeted, consumer-driven audience
• Engage with shoppers from the Duluth area, the Iron Range, the Twin Cities, Wisconsin, Michigan and Canada
• Shopper average HHI is $58,457
• 18,000 social media fans
3 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Case Study: U-M Athletics
• Athletic department promoted through mall media
• Increased awareness of men’s and women’s basketball teams along with gymnastics
• Raised sales of tickets throughout promotion
• Market/Mall: Briarwood Mall in Ann Arbor, MI
• Term: 2007 - Present
• Results: University of Michigan continues to add in sports sponsorships to mall each year
• Anecdotal feedback from alumni and students is overwhelmingly positive
4 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Mall Sponsorships
Miller Hill Mall offers a variety of sponsorship, media and event opportunities, both traditional and non-traditional.
Whatever your marketing goal,Miller Hill Mall has the tools — 800,000 square feet, seven million shoppers — to optimize it
5 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Traditional Mall Media
• Showcase UMD’s exceptional NCAA Division I and Division II teams
• Generate buzz surrounding athletics program by highlighting award-winning athletes
• Gain recruits by showcasing the wide variety of teams and accolades won
6 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Traditional Mall Media
Available mall media:
• Sky banners • Entrance door clings
• Be the first and last thing shoppers see with custom units at all seven entrances and exits
7 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Traditional Mall Media
Available mall media:
• Standees • Custom cut-outs of athletes placed
throughout mall• Information brochures affixed to
signage offer shoppers additional information on featured team
8 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Traditional Mall Media
Available mall media:
• Tallboy Signs • Showcase student athletes and teams
on one side with alternate side featuring admissions information
• Option for face cut-out so shoppers can interact with sign and take photos
• Informational brochures affixed to signage offer additional information on featured team or admissions
9 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Traditional Mall Media
Available mall media:
• 22 x 28 on mall signs• Floor clings• Column wraps and signs• Billboard and bulk head
GO BULLDOGS!
10 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Floor clings Column wrap and bulk head 22 x 28 signage
11 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Non-Traditional Mall Media
Bring the athletics department to lifethrough custom UMD-branded sponsorship opportunities
12 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Non-Traditional Mall Media
Soft-seated areas:
• Transform Miller Hill Mall’s highly trafficked, soft-seated areas into different UMD sports fields
• Floor decals serve as the court, field, etc • Wrapped cylinders and side tables call out
featured sport• Chair and bench cushions turn into seating
for “spectators”
13 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Non-Traditional Mall Media
Soft-seated areas:
• Take-away brochures on each side table provides shoppers with additional information on UMD athletics and admissions
• Video loops footage of campus, opportunities at UMD, student photos and testimonials along with sports team highlights
14 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Non-Traditional Mall Media
Character Appearances:
• Champ the Bulldog visits during fall ball weekends
• Santa visit
GO BULLDOGS!
15 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Non-Traditional Mall Media
Parking Lot:
• Brand the mall parking lot spaces maroon and gold with custom-made UMD banners on 30 light poles
• Each banner displays a different graphic, allowing shoppers to remember their vehicle’s location
• Creative features UMD athletic departments and rotating images of student athletes
• Banners highly visible to major highways, as well as shoppers
16 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Non-Traditional Mall Media
Food Court:
• Be the first in the 40-year history of Miller Hill Mall to invest in naming rights to transform the food court into the Bulldog Country Cafe
• 200 tables branded to display UMD’s different sports teams
• Rotating table tents feature team rosters and schedules for the season
• Large format signage on bulk head features UMD Bulldogs creative
• 45% of all shoppers stop at the food court
17 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Non-Traditional Mall Media
Food Court:
• Opportunity to host events inside food court
• Promote UMD food court via Miller Hill Mall’s social media accounts
• Video loops footage of campus, opportunities at UMD, student photos and testimonials along with sports team highlights
18 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Sponsorship Opportunities
Vehicle Display:
• Ability for vehicle placement inside mall
• Create buzz with branded UMD car
• Drive awareness for local auto dealerships and UMD
19 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Event Opportunities
Pep Rally:
• Held at start of season
• Meet and greet with team athletes
• Sell tickets to upcoming games alone or through gifts with purchase
• Raise funds for athletic department through sales of branded merchandise
• Promote event through Miller Hill Mall’s social media channels
20 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Event Opportunities
Admissions Day:
• Areas set up around mall offer shoppers information on admissions
• Each area staffed with representative from different UMD department
• Shoppers receive branded UMD swag at each table
21 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Event Opportunities
Sports Clinic:
• Held during warmer months
• Student athletes and coaches act as instructors
• Two-hour clinic provides mini-lesson for featured sport
• Promote event through Miller Hill Mall’s social media channels
FOOtBaLL
SpOrtS cLinic
Learn tips and tricks from
UMD Bulldog athletes.
Sunday 1 – 3 pm
at MiLLer HiLL MaLL
22 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Event Opportunities
UMD Day:
• Held at start of school year
• Offer discount to UMD students that follow Miller Hill Mall on Facebook or Twitter
GO BULLDOGS!
23 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
UMD Holiday Pop-Up Shop
• Raise funds for athletics department by selling branded wearables
• Portion of proceeds go to UMD selected charitable organization, furthering “Bulldogs in the Community” efforts
• Athletes staff pop-up shop, providing more buzz surrounding temporary store
• Brochures included in all shopper bags provide information on athletics department and team schedules
• Promote pop-up shop through Miller Hill Mall’s social media channels
24 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Multi-Mall Component
• Partnership with Miller Hill Mall is one-stop shop for Simon Properties throughout Minnesota
• Broaden reach through a multi-mall campaign with Miller Hill, Southdale and Maplewood Malls
• Engage with a larger demographic
• Target shoppers from the Twin Cities and surrounding areas along with the Duluth area, the Iron Range, Wisconsin, Michigan and Canada
• Promote UMD admissions and athletic recruits at Southdale and Maplewood Malls
25 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES
Thank YouMACHELLE KENDRICKDirector of Marketing and Business Development — Miller Hill MallP: 218-733-9101C: 218.206.5950E: mkendrick@simon.com
GO BULLDOGS!
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