millennials are taking off

Millennials are Taking Off

David BrattonFounder & Managing Director

Destination Analysts, Inc.

How are our National Parks Related to…

Bragging Rights,

Self Improvement,

Vice?

High-energyExcitement,

Bucket ListFulfillment,

Millennials are…

The Generation of Yes

…when it comes to travel

Mobile Phone

Millennials are 3 times more likely…

…to use a mobile phone to plan travel

Source: State of the American Traveler, Destination Analysts, Inc. July 2014

Facebook

Millennials are 4 times more likely…

…to use Facebook to plan travel

Source: State of the American Traveler, Destination Analysts, Inc. July 2014

Twitter

Millennials are 10 times more likely…

…to use Twitter to plan travel

Source: State of the American Traveler, Destination Analysts, Inc. July 2014

Instagram

Millennials are 20 times more likely…

…to use Instagram to plan travel

Source: State of the American Traveler, Destination Analysts, Inc. July 2014

Source: State of the American Traveler, Destination Analysts, Inc. July 2014

“We may say we love the great

outdoors, but the reality of being

disconnected is a little scary.”

Source: State of the American Traveler, Destination Analysts, Inc. July 2014Source: State of the American Traveler, Destination Analysts, Inc. July 2014

Source: State of the American Traveler, Destination Analysts, Inc. July 2014Source: State of the American Traveler, Destination Analysts, Inc. July 2014

“Nature is like broccoli. We know it’s good for us, but we don't love it.”

Source: State of the American Traveler, Destination Analysts, Inc. July 2014Source: State of the American Traveler, Destination Analysts, Inc. July 2014

Source: State of the American Traveler, Destination Analysts, Inc. July 2014Source: State of the American Traveler, Destination Analysts, Inc. July 2014

Source: State of the American Traveler, Destination Analysts, Inc. July 2014Source: State of the American Traveler, Destination Analysts, Inc. July 2014

Marketing to The Generation of Yes:

• Stress Value

• Emphasize Connectivity.• Bragging rights,• Experiences with their networks, and• User reviews.

• Go Digital• Make it a little avant garde.• Make it easy.

• Remember the Competition