micropayments for digital goods in a social world
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www.kachingle.com | cynthia.typaldos@kachingle.com| 650 215-8406
Micropayments for
Digital Goodsin a
Social World
10/20/09
by Cynthia Typaldos, Founder & President, Kachingle
10001001010011001001000100101111100011001010001010010100010000100000…
9/21/2009 9:10 PM
www.kachingle.com
For news and content sites, advertising is not paying the bills.
The Problem
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Theorem
Anything that can be digitized will be
napsterized
Newspapers
Magazines
Books
Music
Photos, Images, Art
Video, TV, Movies
10001001010011001001000100101111100011001010001010010100010000100000…
FREE!Previously -
$$$$ or € or ¥ or..
www.kachingle.com
iTunes, Kindle, iPhone are just plugging holes in the dike…
www.kachingle.com
Micropayments sound good BUT…
“…the act of buying anything, even if the price is very small, creates what Nick Szabo calls mental transaction costs, the energy required to decide whether something is worth buying or not, regardless of price”
— Clay Shirky
http://www.shirky.com/writings/fame_vs_fortune.html
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Are there parameters for success?
• user-centric• no “mental transaction costs”• tap into existing social networks• financial transparency• fun, entertaining, like a game
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beside advertising…what are the choices?
Micropayments
Tipping
Subscriptions
Kachingling
www.kachingle.com
indi
vidu
al c
onsu
mer
/ use
rpr
oduc
erWh
ose
val
ue
syst
em i
s ap
pli
ed?
Ease of use (reduction in “mental transaction costs”)
difficult effortless
Micropayments Decide each time At price set by producer No financial limits Encourages copycat sites (e.g. music
biz) Creates barriers for viral & social
behaviors
beside advertising…what are the choices?
Decide each time At a price explicitly set by user No financial limits Co-exists with advertising Enables viral & social behaviors
Tipping
Subscriptions Decide once (for each subscription) At price set by producer No financial limits Encourages copycat sites (e.g. music
biz) Creates barriers for viral & social
behaviors
Kachingling (crowdfunding) Decide once (for everything) At a price implicitly set by user
(equitably distributed) Financial limits (bounded total $) Co-exists with advertising Enables viral & social behaviors Social recognition & association
www.kachingle.com
Kachingling is two-sided
Site Owners (producers)
Kachinglers (consumers)
Note: someone can easily be both!
www.kachingle.com
Kachingle 101 for Consumers
www.kachingle.com
Kachingle 101 for Consumers
www.kachingle.com
Kachingle 101 for Consumers
www.kachingle.com
Kachingle 101 for Consumers
www.kachingle.com
Kachingle 101 for Consumers
www.kachingle.com
Kachingle 101 for Consumers
www.kachingle.com
Kachingle 101 for Consumers
www.kachingle.com
Kachingle 101 for Consumers
www.kachingle.com
Kachingle 101 for Consumers
www.kachingle.com
The Kachingle Medallionon a Content Providers’ Site
www.kachingle.com
List of Kachinglers
www.kachingle.com
Push status updates through microblogging sites (e.g. Twitter and Facebook status integration)
Development of social media applicationsFacebook app for comparing your contributions to friends and expressing your valuesiPhone app
Live access to statisticsCompare your behavior to others
Social Media Integration
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NOT content
BUT to build an online persona, achieve recognition, gain status – just like in the real world
What Will Consumers Pay For?
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Kachingle to 'sprinkle' dollars to online publishersc|net May 8, 2009
Paul Romer, economist and senior fellow at the Stanford Center for International Development
“(Kachingle) doesn't try to solve the underlying free-rider problem. It tries to use volunteerism, altruism, and good citizenship instead. I like this aspect of the model. Economists and the policy makers who listen to them frequently underestimate the potential for this kind of motive to solve problems.”
Kachingle is the economic model for free
www.kachingle.com
…in alpha test mode, launching later this fall
…available worldwide
www.kachingle.com
Kachingle Status
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