micromoments mobile ux
Post on 14-Jul-2015
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mobimoni #MTC2015
GOOD DESIGN
FROM BAD TO
OBRAZEK: UKOCHANY TELEFON
MTC 2015
mobimoni #MTC2015
Does your smartphone give your love back?
mobimoni #MTC2015
mobimoni
mobimoni
mobimoni
mobimoni #MTC2015
The mobile mind shift is the expectation that I can get what I want in my immediate context
and moments of need.
Mobile has reprogrammed your customers’ brains.
https://solutions.forrester.com/mobile
mobimoni #MTC2015
We hate to wait…
…for a confirmation call.
2015: the rise of the mobile micromoments
#MICROMOMENTS
#MICROINTERACTIONS
#MICROENGAGEMENTS
mobimoni #MTC2015
“Micro moments are brief interactions where apps can capture the attention of a user
and anticipate their needs in 5-10 second interactions (several times a day).”
mobimoni #MTC2015 http://blog.catavolt.com
mobimoni #MTC2015
CHECKY
Umbrella
“Even though we’re surrounded by microinteractions every day, we don’t usually notice them until something goes horribly wrong.
But microinteractions are, despite their small size and near-invisibility, incredibly important.
The difference between a product you love and a product you tolerate is often the microinteractions you have with it.
They can make our lives easier, more fun, and just more interesting if done well.”
Dan Saffer
mobimoni #MTC2015 http://microinteractions.com
“…even if the big picture is done right, unless the details are also handled properly, the solution fails: the details are what control
the moment to moment experience.
It is timely details that lead to seamless interaction with our products. Alternatively, it is the lack of attention to those details
that lead to frustration, irritation, and eventually an intense dislike of the product.”
mobimoni #MTC2015
Micromoments of technology are the emotional connections with their users.
mobimoni #MTC2015
Loginmobimoni #MTC2015
ALLEGRO
What’s missing? :)
mobimoni #MTC2015
mobimoni #MTC2015
“Forgot your password”!
mobimoni #MTC2015
mobimoni #MTC2015
“Join now”!
mobimoni #MTC2015
“Show/hide password”!
mobimoni #MTC2015
mobimoni #MTC2015
Typing on your phone stinks!
mobimoni #MTC2015
Face Unlock - Galaxy Nexus
http://youtu.be/DDfmkMDue6c
http://blogs.msdn.com/b/b8/archive/2011/12/16/signing-in-with-a-picture-password.aspx
GETIN MOBILE
Gesture-based login
mobimoni #MTC2015
STYLESEAT
mobimoni #MTC2015
One-page process (assignment)
STYLESEAT
mobimoni #MTC2015
One-page process (assignment)
STYLESEAT
mobimoni #MTC2015
One-page process (assignment)
STYLESEAT
mobimoni #MTC2015
One-page process (assignment)
One-click payments
APPLE PAY
http://youtu.be/0tY486cjaVs
PAYPAL One Touch
mobimoni #MTC2015http://youtu.be/PPj8nqNBAbw
One-click unsubscription
LISTLY
mobimoni #MTC2015
mBank
mobimoni #MTC2015
ING Bank Śląski
mobimoni #MTC2015
BJ Fogg
mobimoni #MTC2015
“Making a behavior harder to do makes it less likely to occur.”
Number of taps matter!
The faster, the better. The more often, the better.
mobimoni #MTC2015
mobimoni #MTC2015
mobimoni #MTC2015
mobimoni #MTC2015
mobimoni #MTC2015
mobimoni #MTC2015
mobimoni #MTC2015
mobimoni #MTC2015
mobimoni #MTC2015
mobimoni
m.euro.com.pl
m-commerce
mobimoni #MTC2015
2015: the rise of the mobile micromoments
#MICROFEEDBACK
mobimoni #MTC2015
QR code scanner
mobimoni #MTC2015
Rate the app
Awesome Clock
mobimoni #MTC2015
Rate the app
mobimoni #MTC2015
Photo Editor
Rate the app
HealthyOut
How to gather insight into the customer experience?
mobimoni #MTC2015
Microfeedback provides a means to gather insightful feedback at just the right moment of the experience, generating more accurate
findings that will help you create a better product and the experience.
mobimoni #MTC2015 http://sarahdoody.com
MyFitnessPal
mobimoni #MTC2015
mobimoni #MTC2015
1. If you care about UX, you should care about micromoments.
2. Do the little things well. Details are the essentials. They make the product. User satisfaction is in the details!
3. Great design should be experienced and not seen. The better the design, the more invisible it becomes.
4. Design is measurable on a scale from frustration to delight.
TAKE OUTS
BAD DESIGN
DELIGHTFUL DESIGN
FRUSTRATION NEUTRAL DELIGHT
Improving bad design Improving neutral design
REDUCTIVE PROCESS
Observation user’ experience, rethinking, removing everything, that’s introducing frustration
ADDITIVE PROCESS
Expertise, knowledge, designer experience
#1 PLEASURE#2 FLOW#3 MEANING
“The goal of a successful app is to become one of the micromoments
of a persons day to day activities.”
mobimoni #MTC2015
Good luck!
We are mobee dick. Monika Mikowska
monika@mobeedick.com
mobimoniMOBILE UX DESIGN STUDIO
mobeedick.com
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