micro teaching 24th june pttls oxford house,caerphilly

INTRODUCTION TO FACEBOOK FOR BUSINESS

Prabhat Shah@Day2Dayebay

Oxford House, Risca

Monday, 24th June 2013

Learning Objectives

• Identify why Facebook is Important for business

• Define Facebook Glossary• Discuss business goals for a Facebook

Page• Devise how to Promote, Engage and

Generate Lead

Presentation Will be Emailed

Why Use Facebook For Business

• 38 million users • Some 45% of online shoppers in the

UK have ‘liked’ a brand and of those• 24% said they were more likely to

buy from the brand

Group Work Facebook Glossary

Link

Business goals• Get found by people who are searching

for your products or services• Connect and engage with current and

potential customers• Create a community around your

business• Promote other content you create,

including webinars, blog articles, or other resources

• Generate leads for your business

PromotionEngagement

Lead Generation

Promotion, Engagement, Lead Generation

• Put your fan page URL in your email signature

• Write a blog post about your new fan page• Ask your Twitter followers to join your fan

page• Put your fan page URL on your business

cards• Put your fan page URL on your Twitter

profile background• Invite all of your friends

Recap & Conclusion

• Know your customers • Formulate your goals• Meet up with your team• Create Strategy• Implement/Experiment• Measure• React & Improve

Interested in Social Media Course

Tuesday 17th September 2013Time: 7 – 9pmVenue: Hanger 81