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FALL 2014
people • entertainment • shopping • dining • art
JUNKEVOLUTION
Join the
in South Bend
Taste of FallBuchanan’s Wheatberry offers
unique cuisine, dining experience
Step inside one of Michiana’s
GREENEST homes!
MICHIANALifeSA
MPL
E • SAMPLE • SAM
PLESA
MPLE • SAMPLE • SAM
PLE
On the CoverBuchanan’s Wheatberry Restaurant & Tavern offers unique cuisine and dining experiences. Serving regional American dishes prepared with local ingredients, Wheatberry features award-winning pit barbecue, fresh-caught fish and seafood, prime steaks, free-range poultry and vegetarian options. The up-scale tavern pours a unique selection of spirits, wines, small batch and craft beers that are perfect for fall or any season. - page 10
PublisherMichael Caldwell
Managing EditorAmbrosia Neldon
Creative DirectorAnne Johnson
ContributorsCricket NelsonCraig Haupert
Scott NovakTed Yoakum
MarketingSherina Gonzalez
Phil LangerNicole Bates
Donna KnightDayna Coquillard
Krystal Pipke
Contact InformationLeader Publications
217 N. 4th StreetNiles, MI 49120
www.MichianaLife.com
Advertising Inquiries269-683-2100
15
27
41
people • entertainment • shopping • dining • art
MICHIANALife
Homes5 Home Showcase7 In the Details9 DIY
Shopping12 The Biz17 Local Treasures
Food20 In the Kitchen24 From the Cookbook Recipes
Arts & Culture34 On Display40 Have You Been Spotted?44 Calendar
Features46 5 Places to Enjoy Fall52 Love Through the Years59 Female Football Fanatics
In Every Issue11 Publisher’s Note16 Windows to the Past19 Purely Michiana28 How To...62 20 Answers66 Why I Love Michiana
41
74
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What’s Inside?
* All samples are only representations of the content and do not depict actual stories or layouts.
18
homemadehot apple ciderQuarter the apples (no need to remove peel or seeds). In a large stock pot add apples and fill with water – just enough to cover the apples.
Add sugar. Wrap cinnamon and allspice in a doubled up cheese cloth and tie, and add this to the apples and water.
Boil on high for one hour (uncovered) checking on it frequently. Turn down heat and let simmer for two hours (covered). Take off the heat after two hours of simmering and let cool.
Remove spices and mash up the apples to a pulp like consistency (a potato masher works well for this).
Once cool pour into a strainer over a large bowl. When most of the juice has drained away, put the remainder of the pulp into a doubled up cheese cloth and squeeze over the bowl until no more juice comes out. (At this point either strain the juice to get out the little bits of pulp that remain with a cheese cloth draped inside the strainer to catch them or just leave it).
Store in an air-tight container in the refrigerator for up to a week or freeze it for later use. Reheat in the microwave or on the stove.
Ingredients• 8 -10 apples (Use gala for a less tart or intense taste)• 1/2-1 cup sugar
• 4 tablespoons cinnamon (or 4 cinnamon sticks)
• 4 tablespoons allspice
RECIPE
–Submitted by Joanne Smith, St. Joseph
autumnMichiana’s unique boutiques offer a collection of affordable autumn themed decor for your home.
Jar Lid PumpkinSorella’s Boutique,Granger, Indiana
$9
Mason Jar Flower VasesShawnee Road Antiques, Baroda, Michigan
$20
Fall PillowsBella’s Gifts & Memories, Niles, Michigan
$10 Each
Autumn WreathRuST, Dowagiac, Michigan
$15
Rustic Fall SignChickadees, South Bend, Indiana
$25
SHOPPINGhome decor for
FEATURE
Every night as she sits down for dinner, 9-year-old Joanna Smith thanks her mother for making the meal.
It’s a simple gesture, but one that tugs at her mother’s heartstrings.
“(Joanna) says it every time — every single time,” said Holly Smith. “It’s hard because you know there’s an old life attached. ... There was a time when she didn’t know if food was going to be on the table.”
Holly, 29, and her husband, Andrew, 30, became foster parents of Joanna and her biological brother Duke, in 2006. They later adopted both children.
Holly didn’t want to dredge up the painful details of the sisters’ previous family life, but
said they came from a traumatic situation.“When we got (Joanna) it was Feb. 28.
Her birthday was March 2,” she said. “She never knew what her birthday was. ... She didn’t know a birthday cake, she didn’t know she got presents. Nothing.”
The Smiths are among the approximately 40 licensed foster families for the Cass County Department of Human Services.
According to the program’s child services supervisor, Rachel Connors, there are currently 150 youth in the county’s foster care system. Around 40 percent are placed outside the county, with many children being split from their siblings, because there aren’t enough licensed foster families to take them in Cass County.
“There’s a real big need for foster families,” Connors said. “One of the real issues our children face when they are placed outside of the county is they lose their sense of community. They often can’t stay in the same school, participate in the same groups, like 4-H or little league. ... When you lose that it is very traumatic for a child.”
Fostering HopeSouth Bend couple opens home to more than 30 children during past eight years
“ ”Everyone feels like there’s a calling in their life, and this is mine. This is my heart.
This is my passion.–Holly Smith
By Craig Haupert
HOUSE beautifulBy: Ted Yoakum
Take a look inside a one-of-a-kind Niles home
Home of Kelli Ellis, Niles, MI
Kelli Ellis is an interior designer for all seasons. But when spring rolls around each year, she is truly in her element.
For Ellis, spring offers endless opportunities to update and refresh interior spaces with touches of color. While she always recommends starting with a neutral foundation that includes walls and major pieces of furniture in shades of white, beige or brown, Ellis loves to add seasonal flourishes
by changing up accents and accessories.“With a neutral foundation,” explains Ellis,
“you don’t have to invest a lot of time or money to refresh. Once you have the basics -- those pieces of furniture that you absolutely love and will stand the test of time -- the sky’s the limit in terms of changing accents such as valances, pillows, rugs, candle holders -- even the matting on a picture. A neutral foundation opens the door to a new look with minimal changes.”
HOMES
59% of readers took
action or plan to take actionas a result of
exposure to specific print magazine ads.
91% of Americans
read magazines
magazines read in the last six months (print and digital editions)
Magazine media grabs the attention of
affluent customers
71% of adults say they have
some interest in magazine advertising they have seen
in the past 30 days.
Magazines are #1 in reader engagement
the average reader spends
40 minutesreading each print issue.
Magazines influence,
inspire and endure
More than 150 print magazines have thrived for over 50 years.(only 9 tV programs can say the same).
47 titles have succeeded for more than 100 years.
Why magazine advertising?
Sources: Gfk MRI, Spring 2013, Fall 2012. Shullman Luxury and Affluence Monthly Pulse, March 2013. Gfk MRI Starch, January-December 2012. MPA Info Center,
Mediafinder.com, Serial Solutions, Ulrich’s web, Museum of Boradcasrt Commiunications; 2012 data.
Magazines outperform tV and online for critical purchase drivers when it
comes to brand awareness, brand favorability and brand
purchase intent.
Magazine readers recommend products and services to others.
trusted influencers are heavy print magazine users when it comes to telling others about vacation travel, healthcare,
automotive, finance, technology and food.
Sources: Experian Marketing Services, Simmons Multi-Media Engagement Study, Fall 2012. GfK MRI, Fall 2012. InsightExpress, 2013.
(Index) magazines websites ad-supported tv networks
i pay attention to or notice ads 145 85 90
ads fit well with the content 139 96 86
it is a way to learn about new products 135 100 77
inspires me in my own life 135 96 88
gets me to try new things 131 100 81
i get valuable info from the ads 130 96 83
ads help me make purchase decisions 130 100 85
i am more likely to buy products in ads 125 95 85
inspires me to buy things 122 109 78
i trust it to tell the truth 113 107 84it is an escape for me 111 77 114
people are most
influenced and inspired by magazine
media
100
80
60
40
20
0
-1 * 1 2 3 4 5 6 7 8
* on-sale date weeks from on-sale date ➤ print digital
Monthlyaudience accumulation by week
Readership starts strong andkeeps growing – across platforms
Michigan and Indiana. Our Michiana region cre-ates one community, one home, one life. The region possesses a diverse histo-
ry and a future that’s one of the brightest. Michiana stands out, today, as a region known for its preservation of a small-town values and more temperate way of life.
Michiana Life magazine holds true to and celebrates these grand traditions while embracing the new perspectives, energy and vitality of the 21st Century. Like the region, Michiana Life magazine possess-es dignity and confidence enabling us to take readers on bold journeys through culture and history, and on to what lies ahead.
Our pages convey warmth of the people and style of this proud region. Our con-tent is intelligent, open minded, and as honest as down home cooking. Our foun-dation is in our editorial integrity which allows us to seamlessly integrate the thoughts and ideas of those that stretch over 1,200 square miles, and our under-standing of the time-honored perspec-tives that have helped shape this region.
We are … Michiana Life.
MarketLiving in Northern Indiana and Southwest Michigan has a deeper meaning than a mere “lifestyle.” This region holds an ap-peal to those who have lived here, and continues to draw others to move here because of its extraordinary legacy, re-warding quality of life and entertaining community.
Michiana Life magazine strives to repli-cate the true spirit of the region and those who call it home. Michiana boasts a di-verse economy that hosts businesses of almost any sector, and entrepreneurs of every stripe.
Michiana Life holds its homes and its readers in high regard, and will be pre-sented in beautiful photography, indepth and thoughtful articles on a range of top-ics, and use of the charm of this special place in an intelligent manner.
Reader/DemographicsMichiana Life magazine is for those who call the region home, and for those who may want to in the future. From young transplants to fourth-generation old hands, our readers are unified by an active interest in the world around them. Whether our readers are looking to shop local businesses or attend cultural events, they are plugged into the scenes around them. The readers of Michiana Life magazine value creativity and inno-
vation but also the distinctive elements of traditional life.
Of course, that’s why they are drawn to the special charm of the region. Our readers are intelligent, upwardly mobile, and realize the potential for business and cultural opportunities springing up around the region. They hold jobs in a variety of industries and are involved in their community.
They volunteer, start businesses, lead, vote and contribute to society. The read-ers of Michiana Life have a more open perspective than most, and travel when-ever they can. They spend time outdoors and take pride in their image and appear-ance. Our readers also possess the very best qualities of the region itself – confi-dence, curiosity and a desire to actively participate in a unique way of life.
Distribution and CirculationMichiana Life magazine circulates 8,000 copies, distributed across Michigan and Indiana to upper-income households and at more than 200 locations. It will reach those who’ve lived here for generations, those who’ve transplanted here over the years from other areas, and those who are traveling and could potentially be members of the community.
Moreover, all three of these segments of readers have a natural eagerness to learn more about Michiana and the com-munities within it. Michiana Life contains that sought after information about the re-gion’s lifestyles, those who live nearby as well as those who once did, the culture, the history, the shopping, the dining and opportunities in their future.
Michiana Life magazine will satisfy this curiosity with strategic placements into the hands and homes of interested and connected readers that advertisers will want to reach.
In addition, the majority of the circulation will be available free of charge at upscale locations and retail outlets reaching our select readership where they shop, as well as circulate in hotels, medical of-fices, banks, real estate and Chamber offices throughout the two states. It will also be available to subscribers of the magazine for a low yearly price.
Advertising InquiryTo receive more information on advertis-ing in Michiana Life magazine as well as to receive a complimentary copy of the most recent issue, please contact Mike Caldwell at 269-687-7700, or send an e-mail to: mike.caldwell@leaderpub.com.
SPRING 2014
Difference MakersVolunteers leaving imprint on Southwest Michigan and beyond
MICHIANALifePeoPle • eNteRtaINmeNt • ShoPPING • dINING • aRt
Have you beenSPOTTED?See who is out on the town
StartPlanting!Granger woman helps get your garden growing
FALL 2014
people • entertainment • shopping • dining • art
JUNKEVOLUTION
Join the
in South Bend
Taste of FallBuchanan’s Wheatberry offers
unique cuisine, dining experience
Step inside one
of Michiana’s
GREENEST homes!
MICHIANALife
WINTER 2014
Best local destinations for fun in the snow8
IT’S SUPAH!Niles woman turns love for felines into upscale artSheriff Paul Bailey opens up
pEoplE • ENTERTaINmENT • shoppINg • dININg • aRT
MICHIANALife
Why I Love Michiana
showcasing the best of northern indiana and southwest michigan.
Content
Food Restaurant profiles, local recipes and a guide to Michiana cuisine.
Homes Showcasing Michiana’s most unique homes and easy DIY projects.
Arts & Culture Amazing artists, things to do and snapshots of residents who have been “spotted” on the town.
Shopping Featuring unique businesses and discovering hidden treasures in local stores.
Living Meet some of the region’s
difference makers, get helpful tips to make life easier and much more.
Spotlight Stories Get to know some of the amazing people, places and events in Michiana.
Standing Features A diverse collection of topics in every issue.
Readershipmore than 30,000 people will read each issue.
8,000 copies mailed to
more than 4,000 readers with a household income of more than
$150,000; another 4,000 copies
free at over 200 locations.
1,000+ readers of digital products
Demographicsprimarily females ages 30-70(But men will enjoy it, too!)
$150,000 or higher
household income.
Active, engaged, vibrant citizens who
love living, working and playing in
northern indiana and southwest michigan.
homemadehot apple ciderQuarter the apples (no need to remove peel or seeds). In a large stock pot add
apples and fill with water – just enough to cover the apples.
Add sugar. Wrap cinnamon and allspice in a doubled up cheese cloth and tie,
and add this to the apples and water.
Boil on high for one hour (uncovered) checking on it frequently. Turn down
heat and let simmer for two hours (covered). Take off the heat after two hours
of simmering and let cool.
Remove spices and mash up the apples to a pulp like consistency (a potato
masher works well for this).
Once cool pour into a strainer over a large bowl. When most of the juice has
drained away, put the remainder of the pulp into a doubled up cheese cloth
and squeeze over the bowl until no more juice comes out. (At this point either
strain the juice to get out the little bits of pulp that remain with a cheese cloth
draped inside the strainer to catch them or just leave it).
Store in an air-tight container in the refrigerator for up to a week or freeze it
for later use. Reheat in the microwave or on the stove.
Ingredients• 8 -10 apples (Use gala for a less tart or intense taste)• 1/2-1 cup sugar
• 4 tablespoons cinnamon (or 4 cinnamon sticks)
• 4 tablespoons allspice
RECIPE
–Submitted by Joanne Smith, St. Joseph
autumnMichiana’s unique boutiques offer a collection of
affordable autumn themed decor for your home.
Jar Lid PumpkinSorella’s Boutique,Granger, Indiana
$9
Mason Jar Flower VasesShawnee Road Antiques, Baroda, Michigan
$20
Fall PillowsBella’s Gifts & Memories, Niles, Michigan
$10 Each
Autumn WreathRuST, Dowagiac, Michigan
$15
Rustic Fall SignChickadee’s, South Bend, Indiana
$25
SHOPPING
home decor for
FEATURE
HOUSE beautifulBy: Ted Yoakum
Kelli Ellis is an interior designer for all seasons. But when spring rolls around each year, she is
truly in her element.For Ellis, spring offers endless opportunities to update and refresh interior spaces with touches
of color. While she always recommends starting with a neutral foundation that includes walls and
major pieces of furniture in shades of white, beige or brown, Ellis loves to add seasonal flourishes
by changing up accents and accessories.“With a neutral foundation,” explains Ellis, “you don’t have to invest a lot of time or money to
refresh. Once you have the basics -- those pieces of furniture that you absolutely love and will
stand the test of time -- the sky’s the limit in terms of changing accents such as valances, pillows,
rugs, candle holders -- even the matting on a picture. A neutral foundation opens the door to a
new look with minimal changes.”
Step inside a one-of-a-kindNiles home
Home of Kelli Ellis, Niles, MI
PReMIuM LoCAtIonsCost per Insertion 4x
o Back Cover ........................................ $2,200
o Inside Front Cover ............................. $1,800
o Page Three ........................................ $1,600
o Inside Back Cover ............................. $1,500
o Center Spread ................................... $2,500
o Double Truck ..................................... $2,000
AnnuAL CoMMItMent ......... 4x ............................. 1xCost per Insertiono Full Page ............................................ $1,200 .................................... $1,800
o Half Page .............................................. $800 .................................... $1,150
o Third Page ............................................ $650 ....................................... $900
o Quarter Page ........................................ $500 ....................................... $700
eDItIon................... PubLIshes ...........AD CoPy DueSpring .....................................................March .................................. January
Summer .................................................... June ........................................ May
Fall .................................................. September ....................................August
Winter .............................................. December ...............................November
Frequency: 4 times annually (Spring, Summer, Winter, Fall)
Circulation: Michiana Life magazine prints a minimum of 8,000 copies quarterly and is available for pickup in upscale locations including medi-cal offices, restaurants, banks, hotels, real estate offices and retail outlets throughout Michigan and Indiana. Readers may also purchase a yearly subscription to the magazine.
how to supply artwork: Print-ready ads may be sent in digitally to creative@leaderpub.com. Acceptable electronic art includes: High resolution PDF files; High-resolution CMYK TIFF files, 300 dpi at 100 percent ad size. Ads can also be created for your business at no additional charge.
Full Page8.626” x 10.5” or
9.125” x 11.125” (Full bleed)
Half Page4.228” x 10.5” or 8.626” x 5.1681”
1/4 Page4.228” x 5.1681”
1/3 Page2.875” x 10.5” or 8.626” x 3.5”
Payment terms: The Advertiser/Agency shall pay for any advertising specified in this agreement according to the terms specified on Michiana Life/Leader Publications invoices. All first time advertisers are required to provide prepayment, and, if credit application approved, may be billed for future advertising. In the event that timely payment is not made Michiana Life may reject advertising copy or cancel this agreement. If the agreement is cancelled at any time due to the advertiser not making timely payments, Michiana Life may re-bill the advertiser/agency for any outstanding balances due at the earned open or contract rate; whichever applies.
short Rate: It is also understood that in the event the advertiser does not meet the stated volume requirements during the contract period Michiana Life has the right to charge back to the advertiser the difference between the contracted rate and the actual rate earned per the magazine’s rate card.
ownership of Advertising Copy: All advertising copy created by Michiana Life remains property of the magazine, including all rights and copyrights therein. Advertiser understands and agrees they cannot authorize any form of reproduction for use in any other medium without the magazine’s prior written consent.
Creative: Advertiser or its agency shall provide Michiana Life with camera ready materials by material close date of each issue. In cases which advertising copy is created by Michiana Life, the magazine agrees to provide advertiser with (1) ad proof prior to material close date. Michiana Life reserves the right to charge for proofs provided to advertiser after materials close date.
ADDITIONAL NOTES: _______________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
Advertiser Signature: _______________________________________
Date: ____________ Michiana Life Signature ___________________
LeADeR PubLICAtIons • 217 N. Fourth Street, Niles, MI 49120 • (269) 683-2100
ADVeRtIsInG AGReeMent
Advertiser: _______________________________________________________________________________________________________________________
Contact: _________________________________________________________________________________________________________________________
Address: ________________________________________________________________________________________________________________________
Billing Address (if different): ________________________________________________________________________________________________________
Phone: _______________________________________________________Fax: _______________________________________________________________
Email: ________________________________________________________Web Site: __________________________________________________________
PReMIuM LoCAtIonsCost per Insertion 4x
o Back Cover ........................................ $2,200
o Inside Front Cover ............................. $1,800
o Page Three ........................................ $1,600
o Inside Back Cover ............................. $1,500
o Center Spread ................................... $2,500
o Double Truck ..................................... $2,000
AnnuAL CoMMItMent ......... 4x ............................. 1xCost per Insertiono Full Page ............................................ $1,200 .................................... $1,800
o Half Page .............................................. $800 .................................... $1,150
o Third Page ............................................ $650 ....................................... $900
o Quarter Page ........................................ $500 ....................................... $700
eDItIon................... PubLIshes ...........AD CoPy DueSpring .....................................................March .................................. January
Summer .................................................... June ........................................ May
Fall .................................................. September ....................................August
Winter .............................................. December ...............................November
www.MichianaLi fe .com
Leader Publications • 217 N. 4th Street • Niles, MI 49120 • 269-683-2100 • 888-725-0108
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