michael sanders| dealervision.com | president | michael@dealervision.com take your vehicle photos...

Michael Sanders| DealerVision.com | President | Michael@DealerVision.com

Take Your Vehicle Photos & Videos to the Next Level

Michael Sanders

Session Summary

•Photography

•Videography

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Camera / Video Equipment

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Cons

Do I need a DSLR?

Pros• Best picture quality

• Excellent Interior shots

• Expensive

• Bulky

• Exposed lens

What to look for

Camera / Video Equipment

Point and Shoot Cameras

• CMOS Sensor

• Big OL’ Lens

• We Recommend Canon G16

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

• Android OS Cameras

• Smart Phone

• Go Pro or Equivalent

Camera / Video Equipment

Other Cameras

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Photo TechniqueBeauty is in the eye of the

beholder.

Michael Sander | DealerVision.com | President| Michael@DealerVision.coml

Manufactures Photos

Michael Sander | DealerVision.com | President| Michael@DealerVision.coml

Photo Technique #1

Reduce Shadows

Michael Sander | DealerVision.com | President| Michael@DealerVision.coml

Photo Technique #1

Reduce Shadows

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Photo Technique #1

Reduce Shadows even more!

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Photo Technique #2

Avoid “Bubble” effect

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Photo Technique #2

Zoom-in on the car

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Photo Technique #3

Low angle shoot

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Photo Technique #3

Low angle shoot

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Manufactures Photos

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Photoshop

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Photoshop

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Photoshop overlay

Overlays

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Overlays

Staging

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

PhotoboothsAre they right for your

dealership?

Texas Direct Auto

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Photobooths

Considerations

• Climate at your location

• Increases photography time X 3

• Lighting

• Min 15’ ceiling height.

• Min. 20’ X 30’ dedicated space

• Opportunity cost

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Video

Are we there yet???

• Studies

• High retention of dealers using video

• Will Video overtake photos

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Types of Video

• Slide show, still frame

• Real Video with VIN explosion audio

• Real Video with VIN specific audio

• Real Video with Custom audio

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Types of Video

Slide show, still frame

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Types of Video

Video with VIN explosion audio

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Types of Video

• Video with VIN specific audio

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Types of Video

• Video with Custom Audio

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Video Software

iMovie

Automotive Video Software

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Which Video is right for your dealership

• Plan a strategy

• New and/or used cars

• Who will shoot the video?

• Cost

Considerations - Overview

Set you dealership up for success

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Which Video is right for your dealership

• Think big but start small

• Integration into current web platform

• Button vs. Embedded video

• PC, Mobile, Tablet etc.

Plan a Strategy

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Which Video is right for your dealership

• More views on YouTube

• Video Library for new?

New car videos too?

Michael Sanders | DealerVision.com | President | Michael@DealerVision.com l

Which Video is right for your dealership

• Lot service provider What video software do they use Will they be able to handle the extra work? What is the cost See 5 samples of dealers currently using service

• In-House What is the commitment level of management? What to look for in a photographer/videographer Additional cost of labor and software

Who will shoot the video

CONTACT INFO

Full Name: Michael Sanders

Company: DealerVision.com

Job Title: President

Email: Michael@DealerVision.com

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