merrick furst explains startup engineering and flashpoint gt

@MerrickFurst @FlashpointGT

flashpoint.gatech.edu

How We Expect a Startup to Go

How Startups Actually Go

… that’s a Different Movie

Launch

Launch

Launch

Launch

Launch

Launch

Nothing Happens

Flashpoint is about Connecting to Reality

Which Requires Connecting Founders to Reality

You can Reason fromRational Self Interest

You can Reason fromRational Self Interest

rational self interest

You can Reason fromRational Self Interest

Startups needa product idea.

rational self interest

Startups needa product idea.

You can validatehypotheses byanecdotes.

rational self interest

You can validatehypotheses byanecdotes.

Startup Engineering

Principles

Touchstones to Ground Truths

Enabling Practices

You Can Rely on People To Do What They Cannot Not Do.

Figure What What You Can Avoid Doing

& Don’t Do That

Try to Get Your Customers to Prove ThatThey Can Avoid Buying Your Product

When You Fail

Customers are Buying Your Product

It is Possible toFigure out Demand

… without having a Product …

by Meticulously Mapping Customer Pain

The Job of Founder of Innovator

of Entrepreneur

is

To Become That Thing in The WorldThat Enables Customers

To BecomeCloser to Who They Are

Given Who They Are Required to Be

Flashpoint Founders Put Startup Engineering Principles Into Practice

To Become That Thing in The WorldThat Enables Customers

To BecomeCloser to Who They Are

Given Who They Are Required to Be

ReducingAmbiguityUncertaintyInaccuracy

Zombie Myth

Make what people want

rational self interest

Find out what peoplewant, and make that

Startup Engineering

Find out who your customer is

See what your customer is required to be

Enable them to close that gap

.@MerrickFurst @FlashpointGT