merchandising - how to provoke your prospects

How to Drive people to your product

Merchandising

Make people want

Inform

Give choice

Facilitate

Create an atmosphere

Provoke

Structure

Optimize

Handle flows

Guide

Seduce

Communicate

Consumer I want my product easy to find

Provider I want my product to be sold quickly

Retailer I want my customers to be happy

3 interests

# How to attract further prospects to your point of sale?

# How to develop testing/sampling on the point of sale?

# How to best display the offer?

# How to « eventialize » the point of sale?

# How to win the loyalty of the clientele?

# How to anticipate the evolution of products ranges?

# How to make people consume a new product?

Merchandising aims to arrange sale’s outlet at best in order to

increase stock disposals (design, creation, window,

promotion, stock filling, consumer behavior, etc.). It embraces the

collection optimization, space allowance by product/brand

and communication.

1) The right product

2) At the right time

3) At the right price

4) At the right place

6) With the right information

5) In the right quantity

The window - here starts your personalized atmosphere

Pick up

a themeHarmonize

esthetics

Be original

- tell your

story

Turn the

light On!

The shelf-display - inform, guide and seduce

+ Select brands according to available space & VAT

+ Classify brands by category & communicate

universes’ names

+ « Theateralize » new products & create well-defined

thematic promotional spaces

+ Favor sensorial experiences

+ Offer specialized advice & professional assistance

+ Place the more profitable products at eye’s height

+ People read from left to right & from up to down

+ Surround your best-sellers with complementary

products

The special-displays - favor impulsive purchase

Pick up 1 benefit or message

Choose new or high rotation products

Put a visible price

Limit the offer in the time

Display products vertically on shelf

Lighting, End-aisle display, Counter arrangement, Header, Brand

statement, Ruler, Clip/Name tent, Shelf-space display, Facing,

Kakemono, Screen, Security gate arrangement, etc.

The display tools - push/pull your customers

Hot & cold zones - play with your offers

Cold zone is where your

customers go on purpose. It is

usually where necessary products

are. Add promotions to appeal them

Hot zone is where your

customers enter and go

spontaneously. That is where you

can provoke impulse & sell more

Conclusion - Add value to your POS

Communicate

OrganizePlan

Seduce

Profit, Image, Loyalty

Share your impressions, comments & secrets:

jeremie.lorrain@gmail.com

Author

Jérémie Lorrain Co-Founder of nail art company Úñica.

French, Fashionista, Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious, Very Open-

minded, People and Opportunity-Oriented.