melbourne last conference 2014 - jobs-to-be-done method
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Jobs-to-be-done Method
MARC GALBRAITH - JUSTIN CONGAHAN @MARCGALBRAITH - @JCONO
!#JTBD
JOBSTOBEDONE.ORG MELBOURNE-JOBS-TO-BE-DONE-MEETUP
11 July 2014!Swinburne University, Melbourne
LAST Conference 2014
Headline sponsor
Gold sponsors
Academic supporter
Silver sponsors
Supporters
Organised by
lastconference.com #LASTconf
QUALITY AND THE CONSUMER
GET OUT OF THE BUILDING!
JOBS BACKGROUND
MILKSHAKE
SWITCH
RECALL
CANDIDATESFRESH VS LEFT
Interviews
Timeline FocusFIRST THOUGHT
SATISFIED?
PURCHASE
2: DECIDING
1: STARTED LOOKING
CONSUMING
TRADE-OFFS
CONSIDERATION SET
PASSIVE
Forces of Progress
PULL OF THE NEW
PUSH OF THE SITUATION
ANXIETY OF THE NEW
HABITS OF THE PAST
Interview Debrief
Analysis
Workshop
Interview: A
Interview: B
Workshop - Forces
Workshop - Analysis
WHAT DO WE DISCOVER? THERE WAS A COMMON STORY? WHAT WAS DIFFERENT?
Wrap
HTTP://WWW.MEETUP.COM/MELBOURNE-JOBS-TO-BE-DONE-MEETUP/
!#JTBD
!JOBSTOBEDONE.ORG
!@MARCGALBRAITH,@JCONO
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