meet rodrigo, an action gamer - facebook for … › 2014 › 12 › fbiq...meet rodrigo, an action...
Post on 28-Jun-2020
0 Views
Preview:
TRANSCRIPT
SexAge
Male28
Rodrigo likes life just as he likes his games: packed with action. On a Saturday afternoon, you’ll find Rodrigo either playing Action games on his desktop computer or a console, catching the latest action movie at the cinema or playing a game of futbol with his work colleagues. He loves rock music and attends as many concerts as he can. His favorite activity is watching FC Barcelona defeat its opponents, and he cheers the loudest of all of his friends during every game.
Action gamers by the numbers
Top five markets on Facebook fof
27.2M gamespeople play Action games actively on Facebook every month
People from LATAM who play Action games also like:
• Biological science (41%)• Console gaming (48%)
72% mobile log into Facebook at least 6 days per week, on average
mobile laptop68%
mobile16%
laptop16%
28 birthday is the average age of Action gamers
Gender makeup friends
Access method wwwsearchOther games they play: Age range breakdown:
Product Pages liked
Favorite TV shows and channels
Favorite movies
Favorite sport
Location
Mexico City
Coca-Cola, PlayStation, Xbox Mexico
Los Simpsons, Nickelodeon, Cartoon Network
Wedding Crashers, Transformers
Source: Stated Facebook data from Gamer Insights Tool, May 2014. This profile is a representative composite of an individual who plays Action games in the region.
Futbol
US Brazil Mexico Philippines Turkey
18–24 25–34 35–44 45–54 55+
28%72% Male
+45% Adventure
43% Simulation
34% Strategy
21% Hidden Object
14% Casino 58% of Action gamers are between ages 18–34
Meet Rodrigo, an Action gamer
SexAge
Male34
What matters most to Matt is accessibility—he wants everything at his fingertips, especially his games. He loves country music and would rather shop online than in a store. Ever since his trip to Las Vegas last summer, he has been playing a simulated casino game on his desktop computer every day. When he’s not playing casino games, he is researching home improvement tips for the fixer-upper he recently bought.
Casino gamers by the numbers
Top five markets on Facebook fof
55.9M gamespeople play Casino games actively on Facebook every month
NA Casino gamers are also:
• Homeowners (37%)• Interested in home
improvement (35%)
Other games they play:
Product Pages liked
Favorite TV shows Favorite food and beverages
Favorite music
Favorite celebrity
Location
Knoxville, Tennessee
Walmart, Amazon, Samsung Mobile
Family Guy, NCIS, Criminal Minds Buffalo Wild Wings, Dr Pepper
Tim McGraw, Blake Shelton, Jason Aldean
Adam Sandler
29% Simulation
27% Strategy
15% Hidden Object
14% Adventure
11% Action
71% mobile log into Facebook at least 6 days per week, on average
mobile laptop63%
mobile16%
laptop21%
34birthday is the average age of Casino gamers
Gender makeup friends
Access method wwwsearch Age range breakdown:
18–24 25–34 35–44 45–54 55+
57% Male
+
43% Female 23% of Casino gamers are age 45 or older
Meet Matt, a Casino gamer
Source: Stated Facebook data from Gamer Insights Tool, May 2014. This profile is a representative composite of an individual who plays Casino games in the region.
US Indonesia Canada Argentina Australia
SexAge
Female32
Marina’s hobby is staying up-to-date on the latest fashion tips and current trends, especially the hottest Brazilian singers. When she is home, this fashionista spends a lot of time online looking up the lyrics to her favorite songs, discovering deals on travel and shopping for clothing and accessories. She loves playing Hidden Object games because they remind her of searching for a good deal online and in stores. Her mobile phone is her most prized accessory, as that’s where she plays her favorite Hidden Object games.
Hidden Object gamers by the numbers
27.7M gamespeople play Hidden Object games actively on Facebook every month
Hidden Object gamers around the world are also:
• Interested in fashion (11.7M)
• Fans of luxury goods (9.5M)
Other games they play:
Product Pages liked
Favorite TV shows and channels Favorite websites
Favorite music
Location
São Paulo
Lacta Oficial, Natura, L'oreal Paris Brasil
Multishow, Programa Pânico Vagalume, Hotel Urbano
Paula Fernandes, Anitta, Aline Barros
41% Simulation
27% Adventure
18% Action
17% Strategy
17% Casino
Top five markets on Facebook fof
71% mobile log into Facebook at least 6 days per week, on average
mobile laptop68%
mobile16%
laptop16%
32birthday is the average age of Hidden Object gamers
Gender makeup friends
Access method wwwsearch Age range breakdown:
18–24 25–34 35–44 45–54 55+
61% Female 52% of Hidden Object gamers are between ages 18–34
+
39% Male
Meet Marina, a Hidden Object gamer
Source: Stated Facebook data from Gamer Insights Tool, May 2014. This profile is a representative composite of an individual who plays Hidden Object games in the region.
USBrazil France Turkey Indonesia
SexAge
Male27
Aytekin is full of energy and enjoys staying both physically and intellectually active. He’s a consummate consumer of media—whether it’s blasting his favorite music in the car or streaming clips of his favorite TV shows on his mobile phone, he just wants to be entertained. He is an avid football fan and attends as many Galatasary games as he can. He wants to feel the energy of the crowd rather than sit back on his couch and passively watch the game. He loves Strategy games because they hold his attention no matter where he is and what device he is using.
Strategy gamers by the numbers
Top five markets on Facebook fof
30.6M gamespeople play Strategy games actively on Facebook every month
Strategy gamers around the world also like:
• The Simpsons (12%)
• Harry Potter (8%)
Other games they play:
Product Pages liked
Favorite TV shows and channels Favorite movie
Favorite music Favorite sport
Location
Istanbul
Volkswagen Turkiye, Turkcell, PlayStation Türkiye
Komedi Dukkani, National Geographic The Fast and the Furious
Will Smith, Murat Boz, Volkan Konak Football
46% Simulation
42% Adventure
36% Action
21% Casino
15% Hidden Object
74% mobile log into Facebook at least 6 days per week, on average
mobile laptop68%
mobile18%
laptop13%
27birthday is the average age of Strategy gamers
Gender makeup friends
Access method wwwsearch Age range breakdown:
18–24 25–34 35–44 45–54 55+
78% Male 36% of Strategy gamers are between ages 18–34
22%
Meet Aytekin, a Strategy gamer
Source: Stated Facebook data from Gamer Insights Tool, May 2014. This profile is a representative composite of an individual who plays Strategy games in the region.
US Brazil Turkey Philippines France
SexAge
Male26
Irwan is plugged in, and he loves pop culture. From listening to pop music to watching popular movies, he stays current on the latest in entertainment both in his country and from across the world. He loves laughing, especially at cartoons and improv sketches. Adventure games allow him to explore and have fun in new worlds, and he plays them at least 6 out of 7 days per week, usually before having dinner with his girlfriend.
Adventure gamers by the numbers
Top five markets on Facebook fof
41M gamespeople play Adventure games actively on Facebook every month
Adventure gamers around the world like:
• Football (51%)
Other games they play:
Product Pages liked
Favorite TV shows
Favorite moviesFavorite music
Sports
Location
Jakarta, Indonesia
Samsung Mobile, Modoo Marble Indonesia
SpongBob SquarePants, Opera Van Java
Harry Potter, Rise of the GuardiansBruno Mars, Jason Mraz
Football
43% Simulation
31% Action
27% Strategy
21% Hidden Object
12% Casino
64% mobile log into Facebook at least 6 days per week, on average
mobile laptop67%
mobile13%
laptop20%
26birthday is the average age of Adventure gamers
Gender makeup friends
Access method wwwsearch Age range breakdown:
18–24 25–34 35–44 45–54 55+
64% Male 36% of Adventure gamers are between ages 18–34
36%
Meet Irwan, an Adventure gamer
Source: Stated Facebook data from Gamer Insights Tool, May 2014. This profile is a representative composite of an individual who plays Adventure games in the region.
Brazil US Mexico Indonesia Turkey
SexAge
Female30
Sophie celebrates life and has fun in all of her worlds: the realms she games in and the world she lives in. She is often found either snacking on sweets or watching an animated film. In her day-to-day life, she typically shops for jewelry and high-end clothing, but her spending is not limited to those items. She loves purchasing coins and energy in her favorite Simulation game.
Simulation gamers by the numbers
Top five markets on Facebook fof
56.9M gamespeople play Simulation games actively on Facebook every month
Simulation gamers around the world are also fans of:
• Luxury goods (18.1M)
• Jewelry (14.6M)
Other games they play:
Product Pages liked
Favorite movies
Favorite bookFavorite music
Location
Nice, France
M&Ms France, Oasis Be Fruit, FarmVille 2
Shrek, Lion King, Despicable Me
Harry PotterRihanna, Keen’V
26% Adventure
19% Hidden Object
18% Action
18% Strategy
15% Casino
67% mobile log into Facebook at least 6 days per week, on average
mobile laptop64%
mobile6%
laptop29%
30birthday is the average age of Simulation gamers
Gender makeup friends
Access method wwwsearch Age range breakdown:
18–24 25–34 35–44 45–54 55+
54% Male 54% of Simulation gamers are between ages 18–34
46% Female
Meet Sophie, a Simulation gamer
Source: Stated Facebook data from Gamer Insights Tool, May 2014. This profile is a representative composite of an individual who plays Simulation games in the region.
US Brazil Turkey France Taiwan
top related