medic@lps accelerate the time to international market for innovative companies
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MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Accelerate the time to international market for innovative companies
and enhance connections
within the local health ecosystem
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Medicalps : a practical cluster case study
Behind the screen, how to do it in practice ? Step by step : the cooking tools to create a
cluster « a melting pot of fruitful interactions »
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Medicalps : a practical cluster case study 4 pillars
• Gathering different types of local actors : stakeholders
• By a driving force : a strong willingness to implement something new
• By sharing the same vision • By achieving common goals
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Medic@lps is an innovation intermediary, embedded in its local ecosystem
Federating a network of 66 both public and private actors across the Grenoble Area
Medic@LPS represents the local Bioindustry worth 4.1 billion Euros of revenue and 8500 jobs; and nearly 200 state-owned laboratories and major European research institutes.
Universities and research centres Major companies SMEs and new companies Local authorities
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Medic@lps believes in
Innovation
Entrepreneurship
Trust
Exchange and reciprocity
Cooperation and Efficiency
Medic@lps: Our Values
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Medic@lps: Our common goals
To support growth and economic development of our companies in the
health sector
To animate the Grenoble/Isère Innovation Health ecosystem for a greater
economic dynamic
To stimulate the international attractiveness of this ecosystem
To facilitate markets access for our companies
To promote better employability of life sciences students
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Medic@lps : Cluster' Stakeholders
Universities and Engineering schools
Clinical Centers
Teaching hospital
Scientific research centers (CEA, INSERM, CNRS…)
Major European facilities
(ESRF, ILL)
Health & ICT Industries
A true working alliance for biotech/medtech/e Health convergence and development
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Medic@lps: a practical cluster case study
Step 1: to know each other
Create and animate a professional community
Step 2 : to exchange and learn from each other
Cluster : a peer by peer learning institution
Step 3: to work with each other
Build partnerships and synergies : collaborative projects (research/industry)
Making business along the « value chain » &/or between SMEs and Big companies
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Medic@lps uses a set of methodologies and tools to support its operations
•Website
•Targeted mailings
•Newsletter (85 sent since 2000 at 480 persons
•Portal of service technology platforms
•Internet job fair
•Satisfaction survey •Mindbrowser (ideation and collaboration solution)
•Mapping of Rhone-Alpes Medtech companies
•Google like (identity partners in Alpine Space)
•Interview guide
• Advertising flyers
•Trademark: Medic@lps
•Press releases
•Working groups
•Medic@lps Film •USB keys
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
3) Animation et fédération des acteurs : BioBiz Club
2013 :
6 membres :
BlueOrtho, Fluoptics, Eveon, Uromems,Imactis,
Mellitech
3 nouveaux membres potentiels : AraymondLife,
BT3, Advicenne Pharam
Calendrier des 3 réunions annuelles :
- avril 2013 : intervenant Pacte PME
- juillet 2013 : intervenant CSO Sorin
- décembre 2013 : intervenant Johnson&Johnson
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
5 ateliers thématiques organisés en 2013: Sous forme de petit-déjeuner de 8h30 à10h30 1er petit-déjeuner, vendredi 8 février « Comment réussir un « Soft landing » sur le marché US » - Bilan sur la première année du poste mutualisé à Boston créé par MEDIC@LPS en 2012 - Présentation des offres d’accompagnement 2013 de MEDIC@LPS et de Hubtech 21 pour l’accès au
marché Nord-Américain. - 15 participants - Réalisation d’un leaflet de présentation des offres d’accompagnement - Intervenants: Agnès Aizier (Imactis), Pierre-Alix Dancer (Fluoptics) et Valérie Ayache (Medic@lps) 2ème petit-déjeuner, mercredi 20 mars « Futurs réglementation sur les Dispositifs Médicaux: Quels Changement, Quels impacts ? - Intervenant: Céline Garcia, TÜV Rheinland France 3ème petit-déjeuner, jeudi 18 avril « Présentation des bourses Cifre » - Intervenant: Carole Miranda, ANRT
3) Animation et fédération des acteurs
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Medic@lps: a practical cluster case study
Step 4: to interact within the local ecosystem
Step 5 : to establish international cluster’s
collaborations
Step 6: to attract new talents and external
companies
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Medic@lps with you
A local and a long-term support
Mutualized and tailored services for each company (according to their
sector, size, age, business model)
Shared and efficient tools
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Medic@lps offers a variety of shared to tailored services to its members
Mature companies
Start up
Shared services Tailored services
Shared services targeting young
companies
• Information • Training
• International fairs • Networking
Tailored services targeting
mature companies
• International promotion of the trade mark
• European project engineering • Business club
• Shared Bus Dev office (Boston) • Business partnering
Medic@lps movie
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Medic@lps’ services
1. Integrate a network and boost your visibility Optimize your visibility on the Medic@lps website(+ 16,000 annual visitors), social networks (Twitter, Linkedin,
P360) and our targeted promotional tools.
Disseminate your information on our website, social networks and quarterly newsletters: + 500 qualified readers…
Customise our Medic@lps ecosystem film for your corporate communication.
Share experiences and entrepreneur ‘s good practices at the C.E.O Biobiz Club
Keep up to date with market’s access news , thanks to "Medic@lps petit déjeuner “
2. Maximize your participation in fairs / business partnering Selection of an agenda of qualified events.
Negotiation of discounts (Sponsor delegation).
Access to a global and collective package which included training sessions (elevator pitch and partnering tools) and highlight your visibility through (shared stand, banners, posters ...) at a mutualized price .
2012 Events:
- EuroMedtech 2012, Grenoble : 305 delegates, 755 one-to-one meetings
- AdvaMed 2012, Boston : Sponsor Delegation of 6 Medic@lps companies
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Medic@lps’ services
3. Participate in European projects multi partners and close to the market Contact point in the Grenoble health sector, get a first approach of the European market through collaborative
projects.
According with your needs, your participation strategy will be defined and specific support will be implemented:
• MEDIC@LPS is a partner of 4 European projects.
• * Success rate: 71%
• More than 100 members participated in events organized in the framework of EU projects in which MEDIC@ LPS is a partner.
*: Number of projects funded by the EC / number of submitted projects - projects that MEDIC@LPS is coordinator or partner.
4. Benefit of a "soft landing" to develop your company in the U.S. market (first market for medical innovation) Secure your development in the U.S. market with a long term approach.
Support "step by step" to qualify your approach .
Benefit from experienced, shared and effective tools.
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Medic@lps: a practical case study
Step 7: to measure cluster’ performance: KPI
Survey on objective, tangible indicators : evolution of members, actions, funding, satisfaction of the members
Tracability on more sophisticated indicators:
How to trace and measure the cluster’s impact on the enlargement of the professional network of each cluster’s member ?
How to trace and measure the cluster’impact on new partnerships and businesses between its members, on the development of new products and services, etc…?
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
44 45 49
52 57 59
70
2006 2007 2008 2009 2010 2011 2012
Number of Medic@lps members evolution
Key Perfomance Indicator: Members
+59% medic@slp members since 2006
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Key Perfomance Indicator: Actions
123 events organized
by Medic@lps since 2000
72 internal events to strengthen
the links between members
51 broader events to enlarge the network (eg EuroMedtech)
10 events per year (1 per month)
Information and Training Sessions
BioBiz (Business club)
International Exhibitions and
Partnering Events
Conferences and networking
events organized in Grenoble
16
56 33
18
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
1,94 €
of economic benefits fot the territory
Key Perfomance Indicator: funding
1€ invested by local authorities
generates
272.387 €
439.925 €
581.178 €
- €
100.000 €
200.000 €
300.000 €
400.000 €
500.000 €
600.000 €
700.000 €
2008 2009 2010 2011 2012 Total
Cotisationsperçues
Subventionscollectivitéslocales
Fonds levéssuite à dépôtde projetscollaboratifs
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
30%
5%
15% 20%
30%
Qu'est-ce qui motive votre adhésion à Medic@lps ?
Contacts avec les autres acteurs
Etre représenté
Participation aux actions collectives
L'accès à l'information
Soutien à la filière
23%
20%
20%
29%
8%
Diriez-vous que Medic@lps est :
Label
Incubateur de projets
Outil de développement économique
Outil de valorisation pour la filière santé surl'Arc Alpin
Guichet unique
80%
20%
Recommanderiez-vous l'adhésion à Médic@lps ?
Oui
Sans avis
3. Enquête de satisfaction - 1ers Résultats > 10 réponses
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Définition / Points forts - Medic@lps :
o Accélérateur de notoriété
o Cluster des entreprises Biotech en RA
o Le spécialiste santé
o Présence / Ancrage local fort
o Taille & Proximité
o « Les pieds sur terre »
o Ecoute personnalisée
o Club Bio Biz
Quels autres services aimeriez-vous avoir :
o Animation au niveau de Biopolis
o Aide au montage de projets européens
o Renforcement des formations / ateliers
o Ouverture club entrepreneurs > sociétés de services
o Communication
2,7 3 3,4 3,9 4 4,1
Quel intérêt portez-vous aux services et actions collectives mis
en oeuvre par Medic@lps ?
Moyenne sur 5
3. Enquête de satisfaction - 1ers Résultats > 10 réponses
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Medic@lps: a practical cluster case study
Questions araised from our experience : be aware of
Industrial SMEs Governance : lack of soft power in a local
territory, handicap to obtain political and financial support
Our target « member » : provide services to client with no
money, impact on our business model, a triangular
business model : those who benefit cannot pay for it, find
other fundings ( ex. European Projects with some limit)
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Key Issues framing Medic@lps
Get the commitment and support of the local actors
Economical development contribution to the territory and the companies: weight of the bio industry sector (number of employees, turnover), sub sectors segmentation, growth of the companies from start ups to SME’s size
Market access: Transformation rate (networking/ collaborative projects), number of member companies taken part in European projects, time to go to market, business generated, ….
Boundary spanning through European projects, shared biz dev
Medic@alps Brand
Catalogue of services
Medic@lps
Local
Double Contribution
Service
Global Ressources Balance between private/
public funding
Envision another business model
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Key figures
A Grenoble – Isere Health sector of :
Medic@lps key figures 4.1 billion euros in
turnover
More than 8500 jobs
200 Laboratories and
major European facilities
70 members
12 years of existence
+75 EU/international
partners
1 US office in Boston
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Biot
echn
olog
ies:
•Technological Services Companies • Bioinformatics • Drug Discovery
•Clinical Research
Services • Preclinical Trial • Clinical Trial
•Bioproduction
•Therapy • Oncology • Pediatric • Neurobiology • Immunology M
edic
al Te
chno
logi
es: •Diagnostic
•Drug Delivery
•Medical Imaging
•Computing and Robotic
for Medicine and Surgery
• Implantable Medical Device
e-He
alth
: • Smart Home
•Assistive Technologies
•Medical Data Management
•Telemedicine / Telecare
Medic@lps: sectors and sub sectors
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
34%
45%
20%
Medic@lps companies distribution depending on sectors
Biotechnologies
Medical Technologies
E-Health
Our companies distribution
20
9 15
45% of our companies in
Medical technologies.
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
59% 26%
12%
Medic@lps companies distribution depending on
their workforce
<10
>10 < 250
>250
Our companies distribution
34 15
7 30%
28%
16%
26%
Medic@lps companies distribution depending on their
inception date
<3years
>3 et <5years
>5years et<10years
17
16
9
15
59% of our companies have
less than 10 employees. 58% of our companies have less than 5
year old.
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
Our companies distribution
70%
17%
4% 9%
Medic@lps companies distribution depending on their turnover
< 2M € < 10M € < 50M € > 50M €
37 8
2 5
2011 companies turnover
70% of our companies
have a turnover less than 2 million euros
50% of our companies are
less than 5 years old
50% of our companies have
less than 13 employees
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
1. Be pioneer, Be creative, Be innovative: “An intermediary in innovation
has to be innovative itself”
2. Define a clear positioning within innovation intermediary landscape (incubators, tech transfer structure etc…….)
3. Work on your “double contribution” KPI and consequently on a sustainable business model (from public to private funding)
4. A smooth transition from a public research governance to a private driven one is key for the cluster maturity
Best practices
As a summary : Lessons learnt from our 12 years of Medic@lp’s experience
MEDIC@LPS, 5 avenue du Grand Sablon - 38 700 La Tronche - FRANCE
Tel: +33 (0)4 76 54 95 63 | www.medicalps.eu
CONTACT: Valérie AYACHE - Managing Director
valerie.ayache@medicalps.eu Tel. +33 (0)4 76 54 95 63
Thanks for your attention
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