medical tourism business for pata travel agents - julie munro

Julie MunroPresident, Medical Travel Quality Alliance

MTQUA.ORG

Presented at PATA Summit April 2013, Bangkok

MTQUA.ORGMEDICAL TRAVEL QUALITY ALLIANCE

Opportunity in medical tourism

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Vacationer says,“I want an experience that I will always remember!”

Medical traveler says,“I want an experience that I can quickly forget!”

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Challenge in medical tourismChallenge in medical tourism

What is medical tourism?

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Download Volume 3 of Best Practices in Medical Tourism

http://www.mtqua.org/home-2/what-is-medical-tourismhttp://www.mtqua.org/home-2/what-is-medical-tourism/

Medical tourism is health care.

Your customers are patients.

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Medical tourism is not going away.Medical tourism is not going away.

How does a travel agent gain How does a travel agent gain respect and trust?respect and trust?

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Medical travel agentsrun contests

for plastic surgery -

? unnamed hospitals

? unnamed surgeons

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One agent puts contest winner’s private consultation on public You Tube, and becomes a cause celebre on Australian television show, Current Affair.

To a traveler, a “package” means only one thing –

make one phone call to the right person to get everything done.

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Book flights Get accommodations Make hospital appointments Schedule the procedure

Medical tourism is not a vacation.

Medical tourists are not holiday goers.

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Wellness tourism is not medical tourism.

Alternative therapies and wellness treatments Most dental treatments Some non-invasive cosmetic procedures (Botox, facial fillers, spot liposuction, fat injections) Acupuncture Ayurveda Mineral waters Colonic cleansing Most executive check-ups

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Foundation of medical tourism –

discretionary procedures

Total Knee Replacement

Coronary Artery Bypass Graft

Kidney Transplant

Arthroscopic Surgery

Fertility Treatment

Microdiscectomy

Liposuction

Hip Resurfacing

Weight Loss Surgery

Cancer Treatment

Plastic Surgery

Dental Implants

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These discretionary procedures are nearly always

invasive procedures

Total Knee Replacement

Coronary Artery Bypass Graft

Kidney Transplant

Arthroscopic Surgery

Fertility Treatment

Microdiscectomy

Liposuction

Hip Resurfacing

Weight Loss Surgery

Cancer Treatment

Plastic Surgery

Dental Implants

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Syringe

Scalpel

Canula

Complications that can occur

Cardiopulmonary: Cardiac arrest during surgeryDeep vein thrombosisPulmonary emboli

Surgery-related: HemorrhageInfection

Anesthesia-related: PneumothoraxHypotension

Post-operative related: SepsisUrinary tract infectionPneumonia

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Opportunities in medical tourismOpportunities in medical tourism

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Opportunities in services

•Advance planning & advice• Exchange of medical records• Pre-surgery instructions• Special accommodations• After-care and recovery management• Follow-up care at home• Possible complication and special needs at destination or at home

Opportunities at point of origin

•Book hotel, ground transportation•Work with local hospital or doctor•Represent destination hospital •Represent destination facilitator/care manager (pre- and post- travel)•Broker services for all

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Opportunities at medical destination

•Refer customers to hospital, clinic or doctor•Work with hospital or doctor (ground services)•Work with patient as facilitator /care manager/ patient representative

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ethics ethics safetysafetyprivacy privacy security security marketing marketing transparency transparency communication communication cultural awarenesscultural awareness

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Know the boundaries between tourism and health care. Gain trust and respect by understanding and applying

best practices in medical tourism.

Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourism

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Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourism

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Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourism

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Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourism

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Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourism

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Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourism

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Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourism

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In medical tourism, lives are at stake.In medical tourism, lives are at stake.

Be a responsible participant.Be a responsible participant.

Be a certified participant.Be a certified participant.

For more information, email quality@mtqua.org

Be a respected participant.Be a respected participant.

R-E-S-P-E-C-T !

R-E-S-P-E-C-T !

Download the Medical Tourism Certification brochure

http://www.mtqua.org/home-2/download-medical-tourism-certification/

for information about certification forhospitals, doctors, clinics, agents, facilitators, and other medical tourism service providers.