media - sample written examination€¦ · • use of appropriate media language the...

S A M P L EMEDIA

Written examination

Day Date Reading time: *.** to *.** (15 minutes) Writing time: *.** to *.** (2 hours)

QUESTION AND ANSWER BOOK

Structure of bookSection Number of

questionsNumber of questions

to be answeredNumber of

marks

A 11 11 55B 2 2 20

Total 75

• Studentsarepermittedtobringintotheexaminationroom:pens,pencils,highlighters,erasers,sharpenersandrulers.

• StudentsareNOTpermittedtobringintotheexaminationroom:blanksheetsofpaperand/orcorrectionfluid/tape.

• Nocalculatorisallowedinthisexamination.

Materials supplied• Questionandanswerbookof18pages,includingassessment criteria for Section Bonpage18• Additionalspaceisavailableattheendofthebookifyouneedextrapapertocompleteananswer.

Instructions• Writeyourstudent numberinthespaceprovidedaboveonthispage.• Answerall questionsinthespacesprovided.• AllwrittenresponsesmustbeinEnglish.

Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.

©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2018

February2018

SUPERVISOR TO ATTACH PROCESSING LABEL HEREVictorian Certificate of Education Year

STUDENT NUMBER

Letter

MEDIA(SAMPLE) 2 February2018

SECTION A – continued

Narrative and ideology

Question 1 (3marks)Describetherelationshipbetweenaudienceengagementandtheconstructionofmedianarratives.

Question 2 (4marks)Explainhowideologycanshapemedianarratives.

SECTION A

Instructions for Section AAnswerallquestionsinthespacesprovided.

February2018 3 MEDIA(SAMPLE)

SECTION A – continuedTURN OVER

Question 3 (6marks)Explainwhyaudiencesfromdifferentperiodsoftimeengagewith,consumeandreadmedianarrativesdifferently.Inyourresponse,refertooneofthenarrativesthatyouhavestudiedthisyear.

MEDIA(SAMPLE) 4 February2018

SECTION A – continued

Question 4 (7marks)Analysehowtherelationshipbetweentwomediacodesand/orconventionsconveymeaninginanother narrativethatyouhavestudiedthisyear.

February2018 5 MEDIA(SAMPLE)

SECTION A – continuedTURN OVER

Media production process

Question 5 (3marks)Describehowyouintendedtoengagethespecifiedaudienceforwhichyoudesignedyourmediaproduct.

MEDIA(SAMPLE) 6 February2018

SECTION A – continued

Question 6 (6marks)Describehowthemediacodesandconventionsthatyouexploredwereappliedinyourmediaproductiondesign.Inyourresponse,refertonarrative,genreorstyle.

February2018 7 MEDIA(SAMPLE)

SECTION A – continuedTURN OVER

Question 7 (6marks)Explainhowfeedbackprocessesusedduringpost-productionhelpedyourefineyourmediaproduct.

MEDIA(SAMPLE) 8 February2018

SECTION A – continued

Agency and control in and of the media

Question 8 (4marks)Provideoneexampleinwhichaudiencesexerciseagencyoverthemediainthecontemporarymedialandscape,andexplainhowthisexampleconveysthedynamicandchangingrelationshipbetweenthemediaanditsaudience.

February2018 9 MEDIA(SAMPLE)

SECTION A – continuedTURN OVER

Question 9 (6marks)ExplainhowtheglobalisationofmediainstitutionshashadanimpactontheregulationofmediacontentinAustralia.Inyourresponse,refertoaspecificexample.

MEDIA(SAMPLE) 10 February2018

SECTION A – continued

Question 10 (5marks)

Source:venimo/VectorStock

Socialnetworkshaveenablednewmodesofproduction,distribution,consumptionandreceptionbasedonthesharingofcommercialanduser-generatedcontent.

Describetheimpactthatthesenewmodeshaveontherelationshipbetweenthemediaanditsaudience.Inyourresponse,refertoone or moreaspectsoftheimageabove.

February2018 11 MEDIA(SAMPLE)

END OF SECTION ATURN OVER

Question 11 (5marks)Describeanethicaland/orlegalissuearisingfrommediainstitutionsharvestingandsellinganindividual’spersonalinformation.

MEDIA(SAMPLE) 12 February2018

SECTION B – Question 1–continued

Question 1 (10marks)Medianarrativescanconveyideologythroughtheselectionandapplicationofmediacodesandconventions.

Analysehowmediacodesandconventionsconveyideologyinthemedianarrativesthatyouhavestudiedthisyear.

SECTION B

Instructions for Section BAnswerallquestionsinthespacesprovided.Yourresponseswillbeassessedaccordingtotheassessmentcriteriasetoutonpage18.

February2018 13 MEDIA(SAMPLE)

SECTION B – continuedTURN OVER

MEDIA(SAMPLE) 14 February2018

SECTION B – Question 2–continued

Question 2 (10marks)Themediahasalwaysbeenconsideredtohavethecapacitytoinfluence,butthesedaysthebalanceofpowerischangingandargumentsaboutwhocaninfluenceanaudienceandamarkethavebecomehighlycontested.

Discusshowthechangeinmethodsofproduction,distribution,consumptionorreceptionofmediaproductshaschangedtheextentofmediainfluence.

February2018 15 MEDIA(SAMPLE)

END OF SECTION BTURN OVER

MEDIA(SAMPLE) 16 February2018

Extra space for responses

Clearly number all responses in this space.

February2018 17 MEDIA(SAMPLE)

TURN OVER

Ananswerbookisavailablefromthesupervisorifyouneedextrapapertocompleteananswer.Pleaseensureyouwriteyourstudent numberinthespaceprovidedonthefrontcoveroftheanswerbook.At the end of the examination, place the answer book inside the front cover of this question and answer book.

MEDIA(SAMPLE) 18 February2018

Assessment criteria for Section BTheextended-answerquestioninSectionBrelatingtoUnit3,Areaofstudy1willbeassessedagainstthefollowingcriteria:• explanationofthecharacteristicsof,andtheconstructionof,medianarratives• analysisofmediacodesandconventionsinconveyingmeaning• analysisand/ordiscussionoftherelationshipsbetweenmedianarratives,ideologiesandinstitutional

contexts• useofappropriatemedialanguage

Theextended-answerquestioninSectionBrelatingtoUnit4,Areaofstudy2willbeassessedagainstthefollowingcriteria:

• discussionofinfluencesonandbythemediaanditsaudience• analysisand/orevaluationofissuesand/orchallengesinthemedia• useofmedialanguage

END OF QUESTION AND ANSWER BOOK