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MEDIA KIT
DIGITAL
2018
1
INHALTSVERZEICHNIS
2
• VOGUE DIGITAL…………………………...……….…………………………….3
• ADVERTISING FORMATS …………………………...……………………….9
• DELIVERY OF ADVERTISING FORMATS……………...…………….38
• PRICES……………………………………………………………………..………....42
• EDITORIAL CALENDAR………………..………..…………………………..60
• CLIENT REFERENCES……………………...…………...……….....................63
CONTENT
VOGUE DIGITAL
3
4
Before i t ’s in Fashion,
IT’S ON VOGUE.deThe VOGUE brand has played a leading role in the
global fashion world for years – even digitally:
VOGUE.de presents a multifaceted world of topics
in an innovative and classy way, with daily updates
and the highest level of brand sophistication.
VOGUE.de features stories about the culture of
fashion and knows how to combine them
with great visuality, exclusivity, passion
and leading digital know-how.
THE DIGITAL WORLD OF VOGUE
5
VOGUE Newsletter
61.143 subscribers***
Source: *AGOF digital facts (08/17), **IVW (09/17)
***own measurement (01.10.2017)
VOGUE.de
monthly
530,000 unique users*
1.5 Mio. visits**
6.0 Mio. page impressions.**
VOGUE
314,142 fans***
VOGUE Instagram
199,000 followers***
VOGUE Twitter
290,914 followers***
VOGUE Pinterest
12,541 followers***
Ediotrial Kooperation
with TheLabelFinder
Partner of 6
Fashion, Lifestyle
and Beauty Blogs
Website
BLOGNETZWERK
Partnersites
6
T H I S I S J A N E WAY N E . C O M
Fashion, Music & People.
S A N D R A S E M B U R G . C O M
The best street styles of
the fashion cities.
S P R U C E D . U S
Style, beauty, design.
Products that
make life even more
beautiful.
S T I L I N B E R L I N . D EThe zeitgeist of the capital, inspiring
places for food, fashion and art.
T H E N E W B L A C K . C O M
Portraits from the fashion industry, backstage
impressions, black-and-white photography.
K E R AT I L L . C O M
Illustrations from street
scenes to
Haute Couture.
VOGUE USERS ARE…
*Source: AGOF digital facts (08/17) 7
… 73% are WOMEN.
…YOUNG & ENERGETIC 66% are 20-49 years old.
… INDIVIDUAL55% see themselves as individualists.
… QUALITY-CONSCIOUS85% are willing to spend money on quality.
… WEALTHY41% have a household net income of € 3,000 and more.
… SOPHISTICATED & WELL-READ 52% users have got an A-level or univeristy degree.
NEW! The relaunch of VOGUE in Q4 2017 improves the ad performance
8
Advertising Formats
9
DISPLAY ADS
Standard Advertising Formats – Skyscraper
10
Technical specifications
Standard size 160x600 px
alternative 120x600 px
200x600 px
File size Max. 200kb
Fallback Required
Physcial delivery jpg/gif/HTML5*
Delivery
3rd Party Tagjpg/gif/HTML5*
Streaming
• Only 3rd party tag
• Polite loading max. 2 MB
• Soand and repetitions need
initiation through user
(onClick)
*HTML5 specifications see page 38
Skysc
raper
Skysc
raper
DISPLAY ADS
Standard Advertising Formats – Leaderboard
11
Technical specifications
Standard size 728x90 px
File size Max. 200kb
Fallback Required
Physcial delivery jpg/gif/HTML5*
Delivery
3rd Party Tagjpg/gif/HTML5*
Streaming
• Only 3rd party tag
• Polite loading max. 2 MB
• Soand and repetitions need
initiation through user
(onClick)
*HTML5 specifications see page 38
Leaderboard
DISPLAY ADS
Standard Advertising Formats – Medium Rectangle
12
Technical specifications
Standard size 300x250 px
File size Max. 200kb
Fallback Required
Physcial delivery jpg/gif/HTML5*
Delivery 3rd Party Tag jpg/gif/HTML5*
3rd-Party-Tag Streaming • Only 3rd party tag
• Polite loading max. 2 MB
• Soand and repetitions need
initiation through user
(onClick)
*HTML5 specifications see page 38
Medium Rectangle
DISPLAY ADS
Standard Advertising Formats – Mobile Banner (6:1)
13
Technical specifications
Standard size
alternative
320x50 px
300x50 px
File size Max. 200kb
Fallback Required
Physcial delivery jpg/gif/HTML5*
Delivery 3rd Party Tag jpg/gif/HTML5*
3rd-Party-Tag Streaming • Only 3rd party tag
• Polite loading max. 2 MB
• Soand and repetitions need
initiation through user
(onClick)
*HTML5 specifications see page 38
Mobile Banner
DISPLAY ADS
Standard Advertising Formats – Large Mobile Banner (4:1)
14
Technical specifications
Standard size
alternative
300x100 px
320x100 px
File size Max. 200kb
Fallback Required
Physcial delivery jpg/gif/HTML5*
Delivery 3rd Party Tag jpg/gif/HTML5*
3rd-Party-Tag Streaming • Only 3rd party tag
• Polite loading max. 2 MB
• Soand and repetitions need
initiation through user
(onClick)
*HTML5 specifications see page 38
Mobile Banner
DISPLAY ADS
Premium Ad Package – Billboard Ad
15
Technical specifications
Standard size
alternative
1000x250 px
970x250 px
940x250 px
File size Max. 200kb
Fallback Required
Physcial delivery jpg/gif/HTML5*
Delivery 3rd Party Tag jpg/gif/HTML5*
3rd-Party-Tag Streaming • Only 3rd party tag
• Polite loading max. 2 MB
• Soand and repetitions need
initiation through user
(onClick)
*HTML5 specifications see page 38
Billboard Ad
DISPLAY ADS
Premium Ad Package – Mobile Billboard Ad (2:1)
16
Technical specifications
Standard size 320x160 px
File size Max. 200kb
Fallback Required
Physcial delivery jpg/gif/HTML5*
Delivery 3rd Party Tag jpg/gif/HTML5*
3rd-Party-Tag Streaming • Only 3rd party tag
• Polite loading max. 2 MB
• Soand and repetitions need
initiation through user
(onClick)
*HTML5 specifications see page 38
Mobile Billboard Ad
DISPLAY ADS
Premium Ad Package – Halfpage Ad
17
Technical specifications
Standard size 300x600 px
File size Max. 200kb
Fallback Required
Physcial delivery jpg/gif/HTML5*
Delivery 3rd Party Tag jpg/gif/HTML5*
3rd-Party-Tag Streaming • Only 3rd party tag
• Polite loading max. 2 MB
• Soand and repetitions need
initiation through user
(onClick)
*HTML5 specifications see page 38
Halfpage Ad
DISPLAY ADS
High Impact Formats – Multidevice Takeover
08.11.2017 18
• The Multidevice Takeover is ideal to transport your advertising messages in the best possible way.
• Adress your target group on every device optimally.
• Take advantage of 100% share of voice when booking as an exclusive fixed placement.
Leaderboard
Half
page
AdMedium
Rectangle
Mobile 6:1
Billboard Ad
DISPLAY ADS
High Impact Formats – Custom High Impact responsive Billboard Ad
19
Technical specifications
Production via Condé Nast
Required Material: pictures, videos (high res.), logos, CI, p.r.n.
campaign layouts.
Production costs 600 €
Alternative: Delivery as 3rd Party Tag via Celtra
Standard size Dynamic x 250 px
Fallback Required
Streaming
• Only 3rd party tag
• Polite loading max. 2 MB
• Soand and repetitions need
initiation through user
(onClick)
DISPLAY ADS
High Impact Formats – Scroller and Vertical Video
20
DISPLAY ADS
High Impact Formats – Scroller and Vertical Video
08.11.2017 21
Technical specifications
Interscroller Miniscroller Vertical Video
Production via Condé Nast Production via Condé Nast Production via Condé Nast
Required Material: pictures, videos (high res.),
logos, CI, p.r.n. campaign layouts.
Required Material: pictures, videos (high res.),
logos, CI, p.r.n. campaign layouts.
Required Material: pictures, videos (high res.),
logos, CI, p.r.n. campaign layouts.
Video has to be shot vertically.
Production costs: 1,200 € Production costs: 750 € Production costs: 500 €
Alternative: Delivery as 3rd Party Tag via Celtra. Alternative: Delivery as 3rd Party Tag via Celtra. Alternative: Delivery as 3rd Party Tag via Celtra.
Link to technial specifications:
https://support.celtra.com/display/interscroller
Link to technial specifications:
https://support.celtra.com/display/universal-
miniscroller
Link to technial specifications:
https://support.celtra.com/display/interscroller
VIDEO ADS
InRead
22
InRead
• The VOGUE.de lives from an abundance of articles.
• The highest reach within the website is on article.
• Do you have a spot and want to link the high ad recall of video with this reach?
• Then use InRead and place your video ad in the text (video length max. 30 sec.)
• Your video ads are placed in the article text between two paragraphs.
• The video opens and starts only when it is 50% in the visible area of the browser window.
Technical specifications
Standard size Max. 1920x1080 px, min.
640x360 px (720px
recommended)
Seitenverhältnis 16:9 (4:3 nicht unterstützt)
File size Max. 200kb
Length 10-30 sec.
Physical delivery All video formats (mov, fla,
mpeg, mp4, etc.)
Codec All video codecs except
ProRes 4444, HDV 720p60,
Go2 Meeting 3&4, ER AAC
LD, REDCODE
Soand On
URL redirect (click command) + Trackers (optional) OR VAST
redirect (max. 5MB, if hosted by agency server)
*HTML5 specifications see page 38
VOGUE – CUSTOM SOLUTIONS
Microsites
23
Microsite
• Communicate with a microsite the unique features and expertise of your brand.
• Create trust in your brand and profit from the authoritative image of VOGUE.
Traffic Drivers linking to Mircosite
New
slet
ter
Inte
gra
tion
Co-branded Ad Bandle Facebook Ad
Medium
Rectangle
VOGUE – CUSTOM SOLUTIONS
Microsites Small and Medium – Packages & Prices
24
Service Microsite S, Picture- or Video-Integration (delivered by client) Microsite M, Picture-Integration with Still shooting
Concept development via
Condé NastYes Yes
Possible input from client Input on the topic, photo-, text-, video material Input on the topic
Production/ purchase
via Condé Nast4 agency pictures (á max. 200 €), text, traffic driver Shooting (max. 5 motives), styling, text, traffic driver
Place of production / CN photo studio
Production period
shooting/video/ 8 hours
Usage rights Simple usage Simple usage
Specials Weekly standard reporting Still shooting, weekly commented reporting
Period 8 weeks 8 weeks
KPIs Unique page views , read-through-rate Unique page views , read-through-rate
Concept/ creation of proposal 5 working days 5 working days
Delivery deadline input client 15 working days 15 working days
Gross Media* 32,960 € 40,310 €
Plus production costs** 5,650 € 6,910 €
Traffic Driver Newsletter Integration, co-branded Ad Bundle, Facebook Ad Newsletter Integration, co-branded Ad Bundle, Facebook Ad
Guarantee:
Unique user on microsite2,000 2,750
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback
VOGUE – CUSTOM SOLUTIONS
Microsites Large and XLarge – Packages & Prices
25
Service Microsite L, Picture-Integration & Model-Shooting Microsite XL, Picture-Integration & Model-Shooting & Video
Concept development via
Condé NastYes Yes
Possible input from client Input on the topic Input on the topic
Production/ purchase
via Condé NastShooting (max. 5 motives), styling, text, traffic driver
Shooting (max. 5 motives), styling, video production (= 1 Making-of-
video to the shooting (3 min.) + teaser video (30 sec.), traffic driver
Place of productionCN photo studio or external (max. 1,000 € per day), without extra light
and sound
CN photo studio or external (max. 1,000 € per day), without extra light
and sound
Production period
shooting/video8 hours 8 hours
Usage rights Simple usage Simple usage
Specials Fashion / influencer (costs separate), hair / make up (max. 1,000 € / day), weekly commented reporting
Period 8 weeks 8 weeks
KPIs Unique page views , read-through-rate Unique page views , read-through-rate, video views
Concept/ creation of proposal 5 working days 5 working days
Delivery deadline input client 25 working days 25 working days
Gross Media* 79,100 € 106,930 €
Plus production costs** 13,560 € 18,330 €
Traffic Driver Newsletter Integration, co-branded Ad Bundle, Facebook Ad Newsletter Integration, co-branded Ad Bundle, Facebook Ad
Guarantee:
Unique user on microsite4,000 5,500
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback
VOGUE – CUSTOM SOLUTIONS
Advertorials
26
• To communicate your brand with an editorial voice the content is shaped for the VOGUE
audience and inspires our users.
• Present your brand in a native way and profit from the reputation of VOGUE.
Advertorial Traffic Drivers linking to Advertorial
Traffic Drivers bei Custom Advertorials
Fac
ebook A
d
Co-branded Ad Bandle
Promotion teaser
Traffic Drivers bei Standard & Custom Advertorials
New
slet
ter
Inte
gra
tio
n
Skysc
rap
er
VOGUE – CUSTOM SOLUTIONS
Standard Advertorial – Package & Price
27
Service Standard Advertorial with Slideshow, Video or Competition
Concept development via
Condé NastNo
Possible input from the client Content, pictures (1 opener, max. 5 article pictures), video or competition
Production / purchase
via Condé NastText, traffic driver
Place of production /
Production period /
Usage rights Simple usage
Specials weekly standard reporting
Period 4 weeks
KPIs Impressions, unique page views
Concept/ creation of proposal 5 working days
Delivery deadline input client 15 working days
Gross Media* 8,520 €
Plus production costs** 1.,460 €
Traffic Driver Promotion teaser, Newsletter Integration
Guarantee:
Traffic Driver Impressions170,000
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback
VOGUE – CUSTOM SOLUTIONS
Custom Advertorials Small and Medium – Packages & Prices
28
Service Custom Advertorial S, slideshow w. agency pictures Custom Advertorial M , slideshow & Still shooting
Concept development via
Condé NastYes Yes
Possible input from the client Input on the topic Input on the topic
Production / purchase
via Condé Nast4 agency pictures (á max. 200 €), text, traffic driver Shooting (max. 5 motives), styling, text, traffic driver
Place of production / CN photo-studio
Production period / 8 hours
Usage rights Simple usage Simple usage
Specials weekly standard reporting Still shooting, weekly commented reporting
Period 4 weeks 4 weeks
KPIs Impressions, unique page views , read-through-rate Impressions, unique page views , read-through-rate
Concept/ creation of proposal 5 working days 5 working days
Delivery deadline input client 15 working days 15 working days
Gross Media* 24,270 € 29,810 €
Plus production costs** 4,160 € 5,110 €
Traffic DriverPromotion teaser, Newsletter Integration, co-branded Ad Bundle,
Facebook Ad
Promotion teaser, Newsletter Integration, co-branded Ad Bundle,
Facebook Ad
Guarantee:
Traffic Driver Impressions1,200.000 1,257.000
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback
VOGUE – CUSTOM SOLUTIONS
Custom Advertorials Large and XLarge – Packages & Prices
29
Service Custom Advertorial L, Slideshow & Model-Shooting Custom Advertorial XL, Slideshow & Model-Shooting & Video
Concept development via
Condé NastYes Yes
Possible input from the client Input on the topic Input on the topic
Production / purchase
via Condé NastShooting (max. 5 motives), Styling, Text, traffic driver
Shooting (max. 5 motives), Styling, video production (= 1 making of
video of the shooting (3 min.) + teaser video (30 sec.)), traffic driver
Place of productionCN photo studio or external (max. 1,000 €/ day), without extra light and
sound
CN photo studio or external (max. 1,000 €/ day), without extra light and
sound
Production period 8 hours 8 hours
Usage rights Simple usage Simple usage
Specials Fashion/ Influencer (costs separate), Hair / Make-up (max. 1,000 € / Day), weekly commented reporting
Period 8 weeks 8 weeks
KPIs Impressions, unique page views , read-through-rate Impressions, unique page views , read-through-rate, video views
Concept/ creation of proposal 5 working days 5 working days
Delivery deadline input client 25 working days 25 working days
Gross Media* 69,480 € 100,280 €
Plus production costs** 11,910 € 17,190 €
Traffic DriverPromotion teaser, Newsletter Integration, co-branded Ad Bundle,
Facebook Ad
Promotion teaser, Newsletter Integration, co-branded Ad Bundle,
Facebook Ad
Guarantee:
Traffic Driver Impressions1,913,000 2,227,000
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback
VOGUE – CUSTOM SOLUTIONS
Sponsoring of an editorial special
30
Editorial Special Sponsoring Traffic Drivers linking to Themenspecial
• Support the values of your brand by being a partner of an entire website area.
• Possibility of individual or editorial topics (see editorial calendar on page 60 f.).
Promotion teaser
Newsletter Integration
Multidevice Takeover*
on overview page and
on articles (linking to
an ext. site possible)
* Formats for Multidevice Takeover see page 18
Co-branded Ad Bundle
Fac
ebook A
d
VOGUE – CUSTOM SOLUTIONS
Editorial Special Sponsoring – Packages & Prices
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 31
Service Editorial Special Sponsoring with Mulitdevice Takeover
Concept development via
Condé NastNo
Possible input from the client Input on the topic, Fireplace Ad
Production / purchase
via Condé NastText, traffic driver
Usage rights Simple usage
Specials Weekly standard reporting
Period 4 weeks
Creation of proposal 5 working days
Delivery deadline input client 25 working days
Gross Media* 22,800 €
Plus production costs** 1,000 €
Traffic Driver Promotion teaser, Newsletter Integration, co-branded Ad Bundle, Facebook Ad
Guarantee:
Traffic Driver Impressions380,000
VOGUE – CUSTOM SOLUTIONS
Customized Newsletter & Newsletter Sponsoring
32
• Share your topics directly with newsletter subscribers via a Customized Newsletter,
especially designed for you.
• Raise awareness for your brand claim among subscribers as a sponsor of the editorial newsletter.
Customized Newsletter (customized) Sponsoring of the Editorial Newsletters
VOGUE – CUSTOM SOLUTIONS
Customized Newsletter & Newsletter Sponsoring
Technical specifications Customized Newsletter Newsletter Sponsoring
Text material: Text sample, subject line, target links, (1 hyperlink/Teaser Area ) Standard size: 600x200 px
Picture / video material: Single motives in design of the specific title File size: max. 80 kb
ornaments and logos as video graphics, Delivery: physical
Image credits Tracking: ClickCommand
Formats: jpg, TIFF, BMP, PNG
If providing a ready-for-delivery
html Newsletter: max. size 500 kb
Width 680 px
Height (var.)-optional: 1,500 px
Max. size: Resolution 150 dpi
Tracking (optional): max. 1 ClickCommand/ externalal Link
33
Service Customized Newsletter Newsletter Sponsoring
Concept development via
Condé NastNo No
Period Sent once to the subscribers Sent once to the subscribers
KPIs Submissions, opening rate, click-through-rate Submissions, opening rate, click-through-rate
Creation of proposal 1 working day 1 Werktag
Delivery deadline input client 15 working days 5 working days
Gross Media* 15,600 € 7,200 €
Plus production costs** 1,000 € 250 €
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback
VOGUE – SOCIAL MEDIA
Facebook – 360°Picture Ad
34
Anzeige
Service Facebook 360° Picture Ad
Concept development via
Condé NastYes
Possible input
from clientInput on the topic
Production / purchase
via Condé NastPhoto creation
Place of production CN-photo-studio or external (max. 1,000 € per Day)
Production period 4 hours
Specials Still shooting
Usage rights Full usage rights except for advertising
KPIs Impressions, views
Concept/ offer creation 3 working days
Delivery deadline input client 5 working days
CPM* per Ad 13 €
Plus production costs** 2,620 €
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback
Put your brand in the spotlight with a 360°
photo Ad and invite users to virtually discover
your brand in a new and exciting way.
VOGUE – SOCIAL MEDIA
Instagram – Story Integration
35
This
could be
your ad!
Service Instagram Story Integration
Concept development via Condé
NastYes
Possible input
from clientInput on the topic
Production / purchase
via Condé NastPhoto creation
Place of production CN-photo-studio or external (max. 1,000 € je Day)
Production period 4 hours
Specials Still shooting
Usage rights Full usage rights except for advertising
KPIs Impressions
Concept / offer creation 3 working days
Delivery deadline
Client input5 working days
Gross Media* per Story 5,802 €
Plus production costs** 2,700 €
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback
Take advantage of the highly engaging
Instagram Stories and use the advertising
coverage between editorial Stories.
The first Story is excluded from ad placement.
#Anzeige
VOGUE – SOCIAL MEDIA
Facebook – Photo or Link Ad
36
Service Facebook Photo or Link Ad
Concept development via
Condé NastYes
Possible input
from clientInput on the topic
Production / purchase
via Condé NastStill motive, styling, text
Place of production CN-photo-studio
Production period 1 hour
Specials Still shooting
Usage rights Full usage rights except for advertising
KPIsWith photo Ad: impressions, views
With link Ads: impressions, website clicks, click rate
Concept/ offer creation 3 working days
Delivery deadline
Client input5 working days
CPMa* per Ad 13 €
Plus productions costs** 690 €
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback
With a Facebook photo or link Ad (externalal
linking possible), you will reach the best
possible native brand staging with the Look &
Feel of VOGUE.
VOGUE – SOCIAL MEDIA
Instagram – Photo or Link Ad
37
Service Instagram Photo or Link Ad
Concept development via
Condé NastYes
Possible input
from clientInput on the topic
Production / purchase
via Condé NastStill motive, styling, text
Place of production CN-photo-studio
Production period 1 hour
Specials Still shooting
Usage rights Full usage rights except for advertising
KPIs Impressions, website clicks und click rate only with boost
Concept / Offer creation 3 working days
Delivery deadline
Client input5 working days
CPM* per Ad 18 €
Plus production costs** 690 €
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback
Present your brand in a native way via an
Instagram Ad with the Look & Feel of
VOGUE.
DELIVERY OF ADVERTISING FORMATS
38
Technical specs / HTML 5 Advertising material
39
HTML File The executing HTML5 Advertising material should be run within one single .html file.
None of the delivered .html files should be named index.html.
File hierarchy and folder
structure
The layer and folder structure should contain a maximum of one layer (scripts, images)
File number und code
compression
In order to minimize server requests, the number of individual elemens should be kept as low as possible.
Animation Multiple simultaneous animations and overlapping transparent graphics are to be avoided. The use of CSS3 or javascript animations
should be selected with regards to the CPU and GPU utilization.
Browser compatibility and
Fallback
Since not all desired feautres or Libraries are supported by all browsers, it is advised to play Fallback JPG or GIF in case of the lack of
support by browsers that lead to non-representable advertisements. The advertisment materials are to be tested on all browsers by the
agency. Condé Nast reserves the right to exclude specific browser version from delivery of advertising material.
Frameworks, Libraries and
Namespaces
HTML5 advertising material are played on the websites within a frame in order to avoid complications with functionalities of the
website Within our frame, Frameworks and Libraries (e.g. Bootstrap) can be included.
Bei Nutzung globaler Javascript Variablen sollten diese in einem eigenen Namespace laufen oder alternativ klar benannt werden.
Ebenso sind Bezeichnungen für die Vergabe von HTML IDs sowie ID-, Class- und Type Selektoren in CSS eindeutig zu wählen.
Guidelines Please find guidelines of the IAB regarding HTML5 advertising material accessing the following link:
Delivery The HTML-5 advertising material will be delivered to the brand or agency as a compressed ZipArchive, which has to include all
elements of the advertising material, excluding externalally added Libraries or Fonts. The Zip-Archive must be a .html document (not
index.html) and all included scripts and elements have to be linked relatively. In case of externalal hosting, absolute links must be used.
Alternatively, a redirect can be delivered. In this case, all above mentioned standards regarding document size and file number must be
applied.
Technical Specs/ Advertising formats with sound (Polite Banner)
• Promotional tools with inital sounds are not permitted.
• Exceptions are Streaming promotional tools, which initially are adjusted to mute mode and activated in case of a
click on the speaker pictogramme. The maximum duration is 30 seconds. We recommend a well-visible audio bar
with the commands ‘Volume‘, ‘Start‘ and “Stop“ are recommended. Sound should not be initiated via MouseOver.
Custom Solutions
• In case there are advertisements that do not comply with our specifications, please ask for your special request in
our account team. We are happy to plan your campaign individually and discuss with you what can be realized.
40
Contact and deadlines material delivery
41
The delivery and booking deadlines area as followed:
5 working days for:
• Display ads
• Video ads
• Social media products
• Newsletter sponsoring
15 working days for:
• all Custom Solutions Packages Standard, S, M
• Customized Newsletter
25 working days for:
• all Custom Solutions Packages L, XL
• Editorial Special Sponsorings
Please submit display and video ad material via email to:
condenast.campaigning@adtechfactory.com
Please Custom Solution and Social material via email to:
ClientServices@condenast.de
including the following information:
• Client name and point of contact
• Period
• Placement
• Promotional tools
• Target URL
PRICES
42
PRICES 2018 – DISPLAY ADS
Exclusive fixed placements – 100% SoV-Guarantee
43
Site /
MediumPlacement Ad Type Devices Item
Gross price
(€)*Comment
VOGUE HomeMultidevice
TakeoverMultiscreen Fixed price 1,524
Exclusive fixed placement (100% SoV)
Exemplary period: 1 Day
Guarantee: 6,046 AIs/Day
VOGUE BeautyMultidevice
TakeoverMultiscreen Fixed price 5,950
Exclusive fixed placement (100% SoV)
Exemplary period: 1 Day
Guarantee: 23,.273 AIs/Day
VOGUE Fashion ShowsMultidevice
TakeoverMultiscreen Fixed price 3,557
Exclusive fixed placement (100% SoV)
Exemplary period: 1 Day
Guarantee: 13,693 AIs/Day
VOGUE ModeMultidevice
TakeoverMultiscreen Fixed price 12,181
Exclusive fixed placement (100% SoV)
Exemplary period: 1 Day
Guarantee: 47,413 AIs/Day
VOGUE HoroskopeMultidevice
TakeoverMultiscreen Fixed price 9,876
Exclusive fixed placement (100% SoV)
Exemplary period: 1 Day
Guarantee: 38,610 AIs/Day
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback; CPM-extra fee for expandable ad formats 10 EUR
PRICES 2018 – DISPLAY ADS
Fixed placements, not exclusive
44
Site /
MediumPlacement Ad Type Devices Item
Gross price
(€)*Comment
VOGUE HomeCustom
High ImpactMultiscreen Fixed price 907
Exemplary period: 1 Day
Guarantee: 6,046 AIs/Day
Plus 600 € Production costs**
VOGUE BeautyCustom
High ImpactMultiscreen Fixed price 3,491
Exemplary period: 1 Day
Guarantee: 23,.273 AIs/Day
Plus 600 € Production costs**
VOGUE Fashion ShowsCustom
High ImpactMultiscreen Fixed price 2,054
Exemplary period: 1 Day
Guarantee: 13,693 AIs/Day
Plus 600 € Production costs**
VOGUE ModeCustom
High ImpactMultiscreen Fixed price 7,112
Exemplary period: 1 Day
Guarantee: 47,413 AIs/Day
Plus 600 € Production costs**
VOGUE HoroskopeCustom
High ImpactMultiscreen Fixed price 5,792
Exemplary period: 1 Day
Guarantee: 38,610 AIs/Day
Plus 600 € Production costs**
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback; CPM-extra fee for expandable ad formats 10 EUR
PRICES 2018 – DISPLAY ADS
Fixed placements, not exclusive
45
Site /
MediumPlacement Ad Type Devices Item
Gross price
(€)*Comment
VOGUE Home Interscroller Tablet, Mobile Fixed price 573
Exemplary period: 1 Day
Guarantee: 3,584 AIs/Day
Plus 1,200 € Production costs**
VOGUE Beauty Interscroller Tablet, Mobile Fixed price 1,550
Exemplary period: 1 Day
Guarantee: 9,689 AIs/Day
Plus 1,200 € Production costs**
VOGUE Fashion Shows Interscroller Tablet, Mobile Fixed price 464
Exemplary period: 1 Day
Guarantee: 2,898 AIs/Day
Plus 1,200 € Production costs**
VOGUE Mode Interscroller Tablet, Mobile Fixed price 2,689
Exemplary period: 1 Day
Guarantee: 16,808 AIs/Day
Plus 1,200 € Production costs**
VOGUE Horoskope Interscroller Tablet, Mobile Fixed price 2,541
Exemplary period: 1 Day
Guarantee: 15,881 AIs/Day
Plus 1,200 € Production costs**
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback; CPM-extra fee for expandable ad formats 10 EUR
PRICES 2018 – DISPLAY ADS
Fixed placements, not exclusive
46
Site /
MediumPlacement Ad Type Devices Item
Gross price
(€)*Comment
VOGUE Home Miniscroller Multiscreen Fixed price 786
Exemplary period: 1 Day
Guarantee: 6,046 AIs/Day
Plus 750 € Production costs**
VOGUE Beauty Miniscroller Multiscreen Fixed price 3,025
Exemplary period: 1 Day
Guarantee: 23,.273 AIs/Day
Plus 750 € Production costs**
VOGUE Fashion Shows Miniscroller Multiscreen Fixed price 1,780
Exemplary period: 1 Day
Guarantee: 13,693 AIs/Day
Plus 750 € Production costs**
VOGUE Mode Miniscroller Multiscreen Fixed price 6,164
Exemplary period: 1 Day
Guarantee: 47,413 AIs/Day
Plus 750 € Production costs**
VOGUE Horoskope Miniscroller Multiscreen Fixed price 5,019
Exemplary period: 1 Day
Guarantee: 38,610 AIs/Day
Plus 750 € Production costs**
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback; CPM-extra fee for expandable ad formats 10 EUR
PRICES 2018 – DISPLAY ADS
Fixed placements, not exclusive
47
Site /
MediumPlacement Ad Type Devices Item
Gross price
(€)*Comment
VOGUE HomeVertical
VideoMultiscreen Fixed price 877
Exemplary period: 1 Day
Guarantee: 3,584 AIs/Day
Plus 500 € Production costs**
VOGUE BeautyVertical
VideoMultiscreen Fixed price 3,375
Exemplary period: 1 Day
Guarantee: 9,689 AIs/Day
Plus 500 € Production costs**
VOGUE Fashion ShowsVertical
VideoMultiscreen Fixed price 1,986
Exemplary period: 1 Day
Guarantee: 2,898 AIs/Day
Plus 500 € Production costs**
VOGUE ModeVertical
VideoMultiscreen Fixed price 6,875
Exemplary period: 1 Day
Guarantee: 16,808 AIs/Day
Plus 500 € Production costs**
VOGUE HoroskopeVertical
VideoMultiscreen Fixed price 5,599
Exemplary period: 1 Day
Guarantee: 15,881 AIs/Day
Plus 500 € Production costs**
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback; CPM-extra fee for expandable ad formats 10 EUR
PRICES 2018 – DISPLAY ADS
Fixed placements, not exclusive
48
Site /
MediumPlacement Ad Type Devices Item
Gross price
(€)*Comment
VOGUE Home Billboard Ad Desktop Fixed price 345Exemplary period: 1 Day
Guarantee: 2.462 AIs/Day
VOGUE Beauty Billboard Ad Desktop Fixed price 1,902Exemplary period: 1 Day
Guarantee: 13.583 AIs/Day
VOGUE Fashion Shows Billboard Ad Desktop Fixed price 1,511Exemplary period: 1 Day
Guarantee: 10.796 AIs/Day
VOGUE Mode Billboard Ad Desktop Fixed price 4,285Exemplary period: 1 Day
Guarantee: 30.605 AIs/Day
VOGUE Horoskope Billboard Ad Desktop Fixed price 3,182Exemplary period: 1 Day
Guarantee: 22.730 AIs/Day
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback; CPM-extra fee for expandable ad formats 10 EUR
PRICES 2018 – DISPLAY ADS
Fixed placements, not exclusive
49
Site /
MediumPlacement Ad Type Devices Item
Gross price
(€)*Comment
VOGUE Home Halfpage Ad Multiscreen Fixed price 786Exemplary period: 1 Day
Guarantee: 6,046 AIs/Day
VOGUE Beauty Halfpage Ad Multiscreen Fixed price 3,025Exemplary period: 1 Day
Guarantee: 23,.273 AIs/Day
VOGUE Fashion Shows Halfpage Ad Multiscreen Fixed price 1,780Exemplary period: 1 Day
Guarantee: 13,693 AIs/Day
VOGUE Mode Halfpage Ad Multiscreen Fixed price 6,164Exemplary period: 1 Day
Guarantee: 47,413 AIs/Day
VOGUE Horoskope Halfpage Ad Multiscreen Fixed price 5,019Exemplary period: 1 Day
Guarantee: 38,610 AIs/Day
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback; CPM-extra fee for expandable ad formats 10 EUR
PRICES 2018 – DISPLAY ADS
Fixed placements, not exclusive
50
Site /
MediumPlacement Ad Type Devices Item
Gross price
(€)*Comment
VOGUE Home
Mobile
Billboard Ad
(2:1)
Mobile Fixed price 358Exemplary period: 1 Day
Guarantee: 3,584 AIs/Day
VOGUE Beauty
Mobile
Billboard Ad
(2:1)
Mobile Fixed price 969Exemplary period: 1 Day
Guarantee: 9,689 AIs/Day
VOGUE Fashion Shows
Mobile
Billboard Ad
(2:1)
Mobile Fixed price 290Exemplary period: 1 Day
Guarantee: 2,898 AIs/Day
VOGUE Mode
Mobile
Billboard Ad
(2:1)
Mobile Fixed price 1,681Exemplary period: 1 Day
Guarantee: 16,808 AIs/Day
VOGUE Horoskope
Mobile
Billboard Ad
(2:1)
Mobile Fixed price 1,588Exemplary period: 1 Day
Guarantee: 15,881 AIs/Day
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback; CPM-extra fee for expandable ad formats 10 EUR
PRICES 2018 – DISPLAY ADS
Rotations
51
Site /
MediumPlacement Ad Type Devices Item
Gross price
(€)*Comment
VOGUE Run of Site Interscroller Tablet, Mobile CPM 130 Plus 1,200 € Production costs**
VOGUE Run of SiteCustom
High ImpactMultiscreen CPM 120 Plus 600 € Production costs**
VOGUE Run of SiteVertical
VideoTablet, Mobile CPM 115 Plus 500 € Production costs**
VOGUE Run of Site Miniscroller Multiscreen CPM 100 Plus 750 € Production costs**
VOGUE YouTube Channel PreRoll Multiscreen CPM 110
VOGUE Run of Site InRead Multiscreen CPM 110
VOGUE Run of Site Billboard Ad Desktop CPM 110
VOGUE Run of Site Halfpage Ad Multiscreen CPM 100
VOGUE Run of SiteMedium
RectangleMultiscreen CPM 80
VOGUE Run of Site Skyscraper Multiscreen CPM 70
VOGUE Run of Site
Leaderboard
(Leader-
board)
Desktop, Tablet CPM 70
VOGUE Run of Site Ad Bandle Multiscreen CPM 60
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback; CPM-extra fee for expandable ad formats 10 EUR
PRICES 2018 – DISPLAY ADS
Rotations
52
Site /
MediumPlacement Ad Type Devices Item
Gross price
(€)*Comment
VOGUE Run of SiteMobile
Billboard AdMobile CPM 90
VOGUE Run of Site
Large
Mobile
Banner (4:1)
Mobile CPM 80
VOGUE Run of SiteMobile
Banner (6:1)Mobile CPM 70
VOGUE Run of Site
Billboard Ad
& Mobile
Billboard Ad
(2:1)
Multiscreen CPM 80 Delivery of 2 ad formats required
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback; CPM-extra fee for expandable ad formats 10 EUR
PRICES 2018 – DISPLAY ADS
Rotations
53
Site /
MediumPlacement Ad Type Devices Item
Gross price
(€)*Comment
VOGUEVOGUE +
PartnerblogsBillboard Ad Desktop CPM 90
VOGUEVOGUE +
PartnerblogsHalfpage Ad Multiscreen CPM 80
VOGUEVOGUE +
Partnerblogs
Medium
RectangleMultiscreen CPM 60
VOGUEVOGUE +
PartnerblogsSkyscraper Multiscreen CPM 50
VOGUEVOGUE +
PartnerblogsLeaderboard Desktop, Tablet CPM 50
VOGUEVOGUE +
PartnerblogsAd Bandle Multiscreen CPM 40
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback; CPM-extra fee for expandable ad formats 10 EUR
PRICES 2018 – DISPLAY ADS
Rotations
54
Site /
MediumPlacement Ad Type Devices Item
Gross price
(€)*Comment
VOGUE Partnerblogs Billboard Ad Desktop CPM 80
VOGUE Partnerblogs Halfpage Ad Multiscreen CPM 70
VOGUE PartnerblogsMedium
RectangleMultiscreen CPM 50
VOGUE Partnerblogs Skyscraper Multiscreen CPM 40
VOGUE Partnerblogs Leaderboard Desktop, Tablet CPM 40
VOGUE Partnerblogs Ad Bandle Multiscreen CPM 30
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback; CPM-extra fee for expandable ad formats 10 EUR
PRICES 2018 – DISPLAY ADS
Rotations
55
Site /
MediumPlacement Ad Type Devices Item
Gross price
(€)*Comment
Condé Nast
VerlagRun of Network inRead Multiscreen 75 CPM
Condé Nast
VerlagRun of Network Billboard Ad Desktop 70 CPM
Condé Nast
VerlagRun of Network
Mobile
Billboard Ad
(2:1)
Mobile 55 CPM
Condé Nast
VerlagRun of Network
Billboard Ad
& Mobile
Billboard Ad
(2:1)
Multiscreen 50 CPM Delivery of 2 ad formats required
Condé Nast
VerlagRun of Network Halfpage Ad Multiscreen 60 CPM
Condé Nast
VerlagRun of Network
Medium
RectangleMultiscreen 40 CPM
Condé Nast
VerlagRun of Network Skyscraper Desktop, Tablet 35 CPM
Condé Nast
VerlagRun of Network Leaderboard Desktop, Tablet 35 CPM
Condé Nast
VerlagRun of Network Ad Bundle Desktop, Tablet 30 CPM
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback; CPM-extra fee for expandable ad formats 10 EUR
PRICES 2018 – CUSTOM SOLUTIONS
Microsites
56
Site /
MediumPlacement Ad Type Devices Item
Gross price
(€)*Comment
VOGUE Custom Solution Microsite S Multiscreen Fixed price 32,960
Period: 8 weeks
Guarantee: 2,000 unique users
Plus 5,980 € Production costs**
VOGUE Custom Solution Microsite M Multiscreen Fixed price 40,310
Period: 8 weeks
Guarantee: 2.750 unique users
Plus 7,194 € Production costs**
VOGUE Custom Solution Microsite L Multiscreen Fixed price 79,100
Period: 8 weeks
Guarantee: 4,000 unique users
Plus 11,443 € Production costs**
VOGUE Custom Solution Microsite XL Multiscreen Fixed price 106,930
LeisPeriod: 8 weeks
Guarantee: 5.500 unique users
Plus 16,712 € Production costs**
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback
PRICES 2018 – CUSTOM SOLUTIONS
Advertorials
57
Site /
MediumPlacement Ad Type Devices Item
Gross price
(€)*Comment
VOGUE Custom SolutionStandard
AdvertorialMultiscreen Fixed price 8,520
Period: 4 weeks
Guarantee: 170,000 Traffic driver
impressions
Plus 1,460 € Production costs**
VOGUE Custom Solution
Custom
Advertorial
S
Multiscreen Fixed price 24,270
Period: 4 weeks
Guarantee: 1,301,000 Traffic driver
impressions
Plus 4,160 € Production costs**
VOGUE Custom Solution
Custom
Advertorial
M
Multiscreen Fixed price 29,810
Period: 4 weeks
Guarantee: 1,414,000 Traffic driver
impressions
Plus 5,110 € Production costs**
VOGUE Custom Solution
Custom
Advertorial
L
Multiscreen Fixed price 69,480
Period: 8 weeks
Guarantee: 1,913,000 Traffic driver
impressions
Plus 11,910 € Production costs**
VOGUE Custom Solution
Custom
Advertorial
XL
Multiscreen Fixed price 100,280
Period: 4 weeks
Guarantee: 2,227,000 Traffic driver
impressions
Plus 17,280 € Production costs**
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback
PRICES 2018 – CUSTOM SOLUTIONS
Sponsoring Editorial Special & Newsletter
58
Site /
MediumPlacement Ad Type Devices Item
Gross price
(€)*Comment
VOGUE Themenrubrik
Sponsoring
Editorial
Special with
Multidevice
Takeover
Multiscreen Fixed price 22,800
Period: 4 weeks
Guarantee: 795,000 Traffic driver
impressions
Plus 1,000 € Production costs**
VOGUE Custom SolutionCustomized
NewsletterMultiscreen Fixed price 15,600
Sent once to appr. 60,000 subscribers
Plus 1,000 € Production costs**
VOGUE Custom SolutionNL
SponsoringMultiscreen Fixed price 7,200
Sent once to appr. 60,000 subscribers
Plus 250 € Production costs**
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback
PRICES 2018 – SOCIAL MEDIA
Facebook & Instagram
59
Site /
MediumPlacement Ad Type Devices Item
Gross price
(€)*Comment
VOGUE Custom Solution
360° Picture
Ad
Multiscreen CPM 13 Plus 2,620 € Production costs**
VOGUE Custom Solution
Story
Integration
Multiscreen Fixed price 5.802 Plus 2,700 € Production costs**
VOGUE Custom Solution
photo or link
Ad
Multiscreen CPM 13 Plus 690 € Production costs**
VOGUE Custom Solution
photo or link
Ad
Multiscreen CPM 18 Plus 690 € Production costs**
VOGUE Custom Solution Twitter Ad Multiscreen CPM 20 Plus 690 € Production costs**
* eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback
EDITORIAL CALENDAR
60
EDITORIAL CALENDAR 2018*
*All the year round : World Trip, Business Insights, Travel recommendations, Gourmet, Fitness, Beauty (Trends), Hair, Street Style, Luxury, Accessories, Watches/ Jewellery and Wedding Specials. Subject to change. 61
Ausgabe Print Digital
Copy: 11.01.18 Golden Globes/ Berlinale/Valentine‘s Day
Copy: 08.02.18 Accessories SpecialOscars
VOGUE Runway/International Fashion Shows
Copy: 08.03.18 VOGUE + VOGUE Business (Supplement)BusinessBikini Fit
Copy: 05.04.18 Special Topic Special Topic
Copy: 10.05.18 NEW: VOGUE + VOGUE Living (Supplement)VOGUE Living
CannesWedding (all year round possible)
Copy: 07.06.18NEW: VOGUE Runway Issue
(monothematic issue)Berlin Fashion Week, Haute Couture
Summer Essentials
EDITORIAL CALENDAR 2017*
62
Ausgabe Print Digital
Copy: 12.07.17NEW: VOGUE+ VOGUE Let‘s Shop!
(Supplement)Shopping-Special (with local & online focus)
Accessories (all year round possible)
Copy: 09.08.17
Shopping Supplement for Fashion‘s Night Out
Accessories Special
Traditional Costume Promotion
Fashion‘s Night OutFashion‘s Night Out Online
Copy: 13.09.17 VOGUE + VOGUE Business (Supplement) Business
Copy: 11.10.17Watches & Jewellery Special
VOGUE + VOGUE Gourmet (Supplement)Watches/ Jewellery/ Luxury
Gourmet
Copy: 08.11.17 ChristmasChristmas
Gift recommendations
*All the year round : World Trip, Business Insights, Travel recommendations, Gourmet, Fitness, Beauty (Trends), Hair, Street Style, Luxury, Accessories, Watches/ Jewellery and Wedding Specials. Subject to change.
CLIENT REFERENCES
63
• Adidas
• Audi
• BMW
• Burberry
• Cartier
• Calvin Klein
• Celine
• Chanel
• Clarins
• Dior
• Escada
• Fendi
• Gabor
• Huawai
• Lancome
• L´oreal
• Mango
• MCM
• McArthurGlen
• Moet Hennessy
• Net-a-porter
• Patrizia Pepe
• Peek & Cloppenburg
• Pepe Jeans
• Pro 7
• Replay
• Schumacher
• Sephora
• Talbot Runhof
• The Outnet
• Tommy Hilfiger
• YSL
• Zalando
CLIENT REFERENCES
Selection
64
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