media evaluation target audience 4
Post on 25-Jun-2015
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Who would be the audience for your media product?
+Dress sense
My target audiences’ dress sense varies. This is because the codes and conventions of my thriller opening, appealing to a wide range of people. The reason why our audience has a range of dress senses’, this is mainly due to the age range 14 – 21; that we have chosen to target our thriller at . The dress sense for our target audience includes casual wear, sporty wear and work uniform.
Casual and sporty wear appeal to this age range because this is usually the type of clothing that 14-21 year old would wear outside of school, college or work. However, 18-21 year olds that we have targeted this thriller opening at will have jobs. Some of these jobs may require them to abide by a strict dress codes’. This is why the slides above has our target audience dressed in a professional manor.
+Target audience – Females
+Who are our target audience – Females
Females
Casual wear
dark blue jeans, red short sleeve top and trainers
Sporty wear
Green Baseball hat, green and white log sleeve top, green jeans and green and white trainers.
Work uniform
Purple and green short sleeve blouse, green skirt, beige socks and black shoes
+Target audience – Males
+Who are our target audience –Males
Males
Sporty wear
Grey tracksuit and black and white trainers
Work uniform
Grey suit, brown tie, light blue shirt and black smart shoes
Casual wear
Dark blue and light blue coat, dark blue jeans, red scarf, grey hat and gloves and black shoes
+Gender and ethnicity
Our thriller opening is not specially targeted at a particular gender or ethnicity. However, it is targeted at people who enjoy watching Japanese anime movies and television shows. This is because of the costumes, props and make up that are used in the film, are similar to ones that are used in Japanese amine's.
+Ideal clothing stores’ for target audience
Females
The clothing stores that our female and male audience would shop at are:
Topshop Outfit
Topman Next
H&M Miss Selfridge
Zara Bank
River Island Footlocker
Base Office
The audience that our thriller applies to is someone who is trendy and stylish who usually keeps up with the latest trends.
+Target audience’s ideal TV Programme’s
My target audience like a range of different television programmes’ such as:
Comedies because they like to laugh and have a good time.
Educational programmes because they enjoy to learning new things and they enjoy brain stimulation.
Reality television because they enjoy to see what is occurring in other peoples’ lives.
+HOBBIES
Hobbies
My viewers’ enjoy various different sports such as:
Netball Ice- skating
Basketball Rugby
Football Rounders
Running Hockey
Tennis Swimming
The reason why my viewers enjoy the sports listed above is because it allows them to interact with different personalities, that have a common ground with them. Sports is also something that my target audience enjoys, the reason for this is because they are generally good at the sport.
+Primary target audience
For our thriller we conducted primary research, in the form of an questionnaire. Both of us did a questionnaire and handed out the questionnaire to a total number of 30 people between us. The ages of the people ranged from 14-21 because this was our ideal audience that the thriller is targeted at. Both genders’ took art in the survey and we had 15 people who were males and 15 who were females. We handed out the survey to a range of ethnicities , the reason for this is because we didn’t target the thriller at a specific audience.
We specifically chose this range because we believe that it will appeal to a younger audience, due to the codes and conventions that is occurring in the thriller opening.
From conducting our thriller research we found that the thriller opening appealed more to teenagers because of the intriguing plot and the psychological aspect to the thriller. This proves that we have chosen an ideal range because the ages that we have chose are interested in watching our thriller opening.
In conducting this research me and my partner may have to reconsider, the target audience that we appeal to. This is because the 20 and 21 years olds didn’t like the story line of our thriller opening.
+Information on our primary audience:
They are intelligent and are able to understand subliminal messages.
Enjoy thriller/ horror film especially those that have a psychological twist.
They either work, go to college or study at university.
They enjoy dressing casual such as jeans, top and trainers.
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