media discourse

Media Discourse Presented by Mbarek ELfarhaoui

References:

Christina Schaffner and Susan Bassnett (2010). Political Discourse, Media and Translation.

Teun A. Van Dijk. Power and the News Media. University of Amsterdam.

OutlineI. Introduction

II. Media and Ideology

III. Media and Power

VI. Media and Racism

V. Conclusion

I. Introduction

II. Media and Ideology

Politicians have long perceived mass media as sites for the dissemination of ideology.

The fear is that media aims to normalize specific social relations.

Media has a great role in the reconstruction of the new discourse of ‘sexual freedom’.

People’s understanding and conception of sexuality has been domesticated.

III. Media and Power Media aims to control the minds of readers and viewers.

Media can help the powerful exercise the cultural leadership.

Media are sites where the ideas of the powerful are circulated and where can be contested.

IV. Media and Racism

Media can promote one race over the other.

V. Conclusion

One should possess the so called ‘Media Literacy’