media & digital revolution (benoit thieulin, la netscouade)

Media & Digital RevolutionInnovation - Trends - Future

Benoît Thieulin - 2013 Regional 4M Forum - Tbilissi, 15th November 2013

"We knew what we were doing"The origins of the Internet

Vinton Cerf

The Arpanet team

"We knew what we were doing"The origins of the Internet

It doesn’t start from anywhere

… but in California,

not so far from the Silicon

Valley

This story doesn’t start

anytime…but in 1968…

"We knew what we were doing"The origins of the Internet

Young rebel students, soon to be professors, not far from the Silicon Valley, are determined to end up with centralized ITnetworks…

...and advocate for individualism, autonomy, and cooperation in the IT world

Larry Roberts, ARPANET project manager : ”We will build a network and you will take part in it. And you are going to connect your machines. Thanks to it, we will reduce your IT needs (...). In order for you to understand, we will not buy you another computer until you use all the network resources”[Roberts, 1989,]

The empowerment Revolution

Old media is dead, but not journalism. ( but we live a reinvention of journalism and (h)activism )

Digital revolution is disrupting old media

First blog moderated by Brian E. Redman - Arpanet 1983

Blogging challenges traditional journalism from the creation of the Internet

Dave Winer Blogger in chief

Mapping blogospheres and controversies

Blogospheremerges news creators and distribution in a single entity

The digital provides tools to offer transparency to citizens

Multi-reading and cross-reading in a multi-device world

Source: Google/Ipsos/Sterling, 2012

Old media is dead, but we live a golden age of journalism... with the revival of investigative journalism

Breaking newsare over and no longer relevant in the new media environment

The digital provides tools to develop renewed investigative journalism stories

Old journalist shift to new media to reinvent their job ( investigation + vertical media )

Edwy Plenel, Founder at Mediapart, former journalist at

Le Monde

Old journalist shift to new media to reinvent their job

Glenn Greenwald

Crowdsourcing news enlarges the reach of investigative journalism

As of 2009, The Guardian asked from 20,000 volunteers that they explore the huge mass of MP’s expenses documents

Up to 56% of readers’ participation; over 170,000 documents reviewed in the first 3 days: unseen efficiency in the journalistic treatment of large corpuses of data!

Investigative journalism on the Internetreveals the value of the network effect

Paul Lewis : "I wasn't convinced about Twitter at first, but it quickly turned out to be quite useful for investigating"

"Twitter is not just a website and not micro-blogging, it is an ENTIRELY DIFFERENT MEDIUM - like email, fax ore even newspapers.

The way in which information travels on Twitter - the shape of it - is different to anything that we've previously known."

Traditional media is dead, but we live a golden age of journalism... with the spread of new formats and contents

The spread of new contents, formats, and distribution channelsThe NYT scrolling project

The spread of new contents, formats, and distribution channelsThe “Le Monde” timeline project

Multimedia contenthelps bringing transparency and readability when information suffers overloading

Adapted to multi-reading and sharing

Multimedia interface User-friendlyResponsive design

Evolutive and

technically controlled

Florence Nightingale collecting stats on causes of mortality in

the British Army - 1858

Data journalismprovides tools to “break the code” : The Guardian case study

Data-framed stories and timelines“The path of protest” during the Arab revolutions

Open data and interactive contentsmulticriteria and adaptative news

The Guardian

Innovation in the digital is driving innovation in the media and help solving paradoxes created by the new media environment

The “curation paradox”Competition between the media, the reader, and the algorithms

Personalized and curated tools

Machine-learning reading tastes

Innovationreinvents old media with new profitable business models : the mooks

Crowdfunding in the mediathe future of advertorial ?

"I am on the scene, meaning you are on the scene as well,"

Yin Yusheng

Viral PlatformsThe Upworthy equation : “like, follow, subscribe”

Mission-driven media company

Content that matters

Recommendations cycle

Plateform for curation

Media convergence and augmented media as empowering tools for journalism and public opinion

Media convergencea tool for market integration in the media ?

Specialized communities Scalable audiences

Vertical media

Empowering journalists and citizens

Redesigning newsroomsOne creation-oriented journalism : the Google newsroom

- Reporters (Journalists + bloggers): they don’t “cover” news, they don’t replicate press agencies wires, they bring original stories.

- Curators (journalists + amateurs) : they “cover” the news by sorting, verifying and editing live everything good existing on the web and in the media. They make link journalism, they make the news more accessible.

- Columnists (bloggers, journalists, experts): they start conversations and give stories another perspective.

In Breivik’s mind...

And this is just the beginning...

#tobecontinued….

Thank you !@thieulinManaging Director - La Netscouade

+33 1 44 74 36 71 | +33 6 20 35 21 66 benoit.thieulin@lanetscouade.com |

www.lanetscouade.com | @LaNetscouade