measuring social success by steve hammer

Post on 07-Jan-2017

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#SocialPro #24A @armondhammer

It’s more than viral

Measuring Social Success

Steve HammerPresident, RankHammer

#SocialPro #24A @armondhammer

Is This ROI?

#SocialPro #24A @armondhammer

How many new tattoos?

#SocialPro #24A @armondhammer

Might not be perfect

#SocialPro #24A @armondhammer

FAMILYWhat it’s all about

FOOD AND WINE

Eating as an art form?

HOCKEYGo Stars

RANKHAMMERDallas Based Internet Marketing Agency

#SocialPro #24A @armondhammer

Four Tips for survival

#SocialPro #24A @armondhammer

1: Start with a Goal

#SocialPro #24A @armondhammer

Not a great goal

#SocialPro #24A @armondhammer

Doesn’t Correlate

10,000,000 Fans

2500 cars

2,000,000 Fans

6,000,000 cars

#SocialPro #24A @armondhammer

Relate to core business

Commerce Sales Service

Luxury Brand Desire

Cultural Mentions

Content Repeat Visitation Sharing

Community New Members

Discussion Depth

#SocialPro #24A @armondhammer

Conversion Path – Non Linear

Read a Post

Share Search

Second Post Follow

Read offsite post

Active Shop

Buy

#SocialPro #24A @armondhammer

2: Central Data Source

#SocialPro #24A @armondhammer

Isolated Metrics

#SocialPro #24A @armondhammer

Not a measurement motto

Your site is where magic happens

#SocialPro #24A @armondhammer

#SocialPro #24A @armondhammer

https://support.google.com/analytics/answer/1033867

Tag items you control

#SocialPro #24A @armondhammer

Push Data Via Server Side

#SocialPro #24A @armondhammer

Even “in page” actions can be tracked

UA version

#SocialPro #24A @armondhammer

Content Consumption

http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/

#SocialPro #24A @armondhammer

3: Segment for Value

#SocialPro #24A @armondhammer

Segments don’t have to be advanced

#SocialPro #24A @armondhammer

Instant comparison

#SocialPro #24A @armondhammer

Good, Bad and Ugly

#SocialPro #24A @armondhammer

Cohort Repeats

#SocialPro #24A @armondhammer

4: Recognize Assists

#SocialPro #24A @armondhammer

Last Click

#SocialPro #24A @armondhammer

Assisted Conversions

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Attribution Modeling

#SocialPro #24A @armondhammer

THANK YOU!

SEE YOU AT THE NEXT MARKETING LAND EVENT!

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