measuring news exposure using behavioral tracking data
Post on 08-Jan-2017
1.156 Views
Preview:
TRANSCRIPT
Measuring news exposure using
behavioral tracking data
Judith Möller
The Amsterdam Personalised Communication Project
Why are we looking
into personalised
communication?
Web-shop of ideas
Personalised news
recommondation
Personalised political
advertising
Personalised health
information websites
Personalised online shopping
Studying causes and effects of
personalised communication
Research infrastructure
Interdisciplinary network
Communication
Law
Ethics
Economics
Computer Science
Research instruments:
Panel Survey
Online tracking study
Research infrastructure
Interdisciplinary network
Communication
Law
Ethics
Economics
Computer Science
Research instruments:
Panel Survey
Online tracking study
Online tracking study
Goal: Study the personalised news menu of
internet user, taking into account that their news
feeds is individualized to their cookies and
browsing history
Clickstream is not enough
Man in the middle research infrastructure
But that is not so easy to
accomplish..... Legal constraints
PrivacyCopyright
Ethical considerations
Conflicting guidlines (transparency vs. Protection of personal data)
Panel constraints
Technical constraints: secure storage, whitelist, filters
What does this look like in practice?
11
Conceputalizing exposure
Various degrees of exposure
- Content was featured on a website you visited
- User selects content (click)
- User reads selected content until the end
- User engages with content (further clicks, comments)
Our goal: Match specific exposure measure to specific content to
media effects (e.g., agenda setting, political knowledge)
Thank you for your attention
Follow us on personalised-communication.net
First data is coming in in October/November!
top related