measuring inbound marketing results

Measuring Inbound

Marketing Results

Inbound Marketing Metrics

There are hundreds of inbound

marketing metrics you can

choose to evaluate the

effectiveness of your business’s

inbound marketing plan

Inbound Marketing Metrics

SEO rankings

Inbound links

Articles published

Reach

Leads

Etc.

5 Most Useful Inbound Marketing Metrics

1. Sustainable growth in

organic website traffic,

leads, and opportunities

5 Most Useful Inbound Marketing Metrics

Organic traffic traffic

gained when people are

finding your website not by

paid promotion or direct

brand awareness

5 Most Useful Inbound Marketing Metrics

Track how many leads you

gain from that organic

traffic, and whether those

leads actually turn into

sales & revenue

5 Most Useful Inbound Marketing Metrics

2. Level of social engagement

You need people to engage

with your brand to turn your

leads into actual sales for the

business

5 Most Useful Inbound Marketing Metrics

There are ways you can track

how well you are doing

regarding social engagement on

social media (ex: Facebook’s

“People Talking About This”)

5 Most Useful Inbound Marketing Metrics

3. How many leads you

gained from different types

of content, channels, and

initiatives

5 Most Useful Inbound Marketing Metrics

Get some insights on what

type of content is performing

the best, as in driving the most

traffic, or better, the most

leads & sales to your website

5 Most Useful Inbound Marketing Metrics

4. Percent of leads with an

inbound original score

The place the consumer is

actually converted is very

different from where they

first know about your brand

5 Most Useful Inbound Marketing Metrics

It’s important that you know

where they first become aware of

your business so that you can

promote your business even better

to the people who are actually

interest in purchasing from it

5 Most Useful Inbound Marketing Metrics

5. Forecasted Conversion

This one metric is more

about building credibility

for your inbound marketing

plan

5 Most Useful Inbound Marketing Metrics

Build credibility by present to

your fellow execs estimates &

forecasts about the amount of

contribution the inbound

marketing plan will make to

future sales & revenue

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