measure networked nonprofit

Peer Exchange Group 1:

Stealth Measurement:Using Social Media Effectively:

One Channel Focus

Using Insights To Get InsightsDecember 16, 2011

Beth Kanter, Visiting Scholar, Social Media and Nonprofits

The David and Lucile Packard FoundationOrganizational Effectiveness Program

Flickr Photo by Malinki

This call is being recorded

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Peer Exchange Group 1:

Stealth Measurement:Using Social Media Effectively:

One Channel Focus

Using Insights To Get InsightsDecember 16, 2011

Beth Kanter, Visiting Scholar, Social Media and Nonprofits

The David and Lucile Packard FoundationOrganizational Effectiveness Program

Don’t forget to jot down your reflections in your “wiki journal”

On The Call Today

Beth Kanter Becky Jain

Agenda

Intros/RemindersPrinciple #6: Measurement for Learning and ImprovementPeer Discussion Next SessionReflection

Twitter Hashtag: #measurenp

Type into the chat:

What content tactics did you try? What worked? What didn’t?

It’s a like, it’s a comment, it’s a wall post, it’s a status update, no it is Superfan!

How Do We Work With Them?

Track: Who Are They?

Recognize: Shout Outs, Tagging

Cultivate: What do they want to do?

Proposal/Tools: Ways to participate

Engage and Amplify: Make it fun

How do you find people who love you?

Type into the chat:

What campaign or program might benefit from a group of champions? What

Coordinate all content channelsEditorial EcosystemFacebook Content

Chop ShopPhotosAutomate SelectivelyOnline/Offline Connections

Content As Food Preparation

Principle #4: Content

What can be chopped into small pieces?

Content As Food Preparation: The Shopping List and Pantry

Month Content/Type Topic

Monday Question

Tuesday Photo

Wednesday Video

Thursday Link

Friday Question

Monday Question

Tuesday Photo

Wednesday Video

Thursday Link

Friday Question

Monthly Menus

Month Content/Type Topic Metrics Metrics

Monday Question

Tuesday Photo

Wednesday Video

Thursday Link

Friday Question

Monday Question

Tuesday Photo

Wednesday Video

Thursday Link

Friday Question

Restaurant Critic

Type into the chat:

What are some efficient ways to create or repurpose content through different channels?

What are some of the challenges?

Make a regular time to hit the pause button and reflect on your social media

Watch how other organizations are using Facebook, Social Media

Use the FB Insights program to track specific metrics against specific posts

Read and monitor comments on your posts

Principle #6: Build Time for Learning Into the Work Flow

Making Time for Learning: Turn Data in Action

Metric Mondays – Social Media Metrics

Measuring Goal:Movement Growth

Momsrising: Joyful Funerals….

1. Fail2. Increment al Success3. Dramatic Success

Watch other organizations ….

The best advice from Wendy

Harmon, Red Cross Blogger

• A project that won’t take much time and relates to org goals.

• Write down your successes. • Write down your challenges. • Ask the people you want to

connect with whether they think your outreach and listening is valuable.

• Watch other nonprofits and copy and remix for your next project.

• Rinse, repeat.

Use the Facebook Insights Tool

Blue = Reach Green = Engagement - People Talking AboutPurple = ContentSize of circle = frequency

Where are the Mountains and Canyons? What caused them?

Blue = Reach Green = Engagement - People Talking AboutPurple = ContentSize of circle = frequency

Blue = Reach Green = Engagement - People Talking AboutPurple = ContentSize of circle = frequency

Had highest virility rate

Learning: Post fun geeky visual stuff that is useful on Fridays

What caused this Devil’s Tower?

Visuals of research studies that share insights about social media users

Tagged an influencer, who shared it with her networks. Timely topic, was current in the news.

Animal News, Especially Photos Engage Our Facebook Audience

Next Session:January 6, 201211:00 am PST1:00 pm PST

Topic: Learning Culmination

Homework: Analyze your content from the past couple of months and be ready to share your insights. Extra credit if you create a two-slide PPT.

Reflection: What are your next steps?