mcdonald's assignment 1

Ray Krock, a multimixer salesman franchised a hamburger resturants from the McDonald’s brothers in 1995

Just 10 years later, McDonald’s had expanded to more than 700 U.S restaurants.

In 2008, McDonald's, was one of the companies in the Dow Jones industrial average whose share price rose during the world wide recession.

In 2012, McDonald’s experienced record revenues of $27 billion.

So what made it so successful?

Demographic Segmentation

Family MealKid’s Meal

Geographic Segmentation

Bacon roll Breakfast Sandwich, in UK

Premium Burger in France

Psychographic Segmentation

So

Many

Customers???

?

Customer Knowledge

The expansion of menu over fancy stuffs.

Big MacQuarter Pounder Eggmuffin

Customer Satisfaction

Consumer needs$1 Menu wooohooooooo!

The 5 p’s1. People2. Products3. Promotions4. Price5. Place

How the Brand Equity though?

Branding

through

Organization

Charitable Cause to help Children with leukemia.

Branding through Service

Man loses over four stone eating just McDonalds, becomes brand ambassador

Branding

through

People

Major Areas of segmentation followed :

1. Geographic

2. Demographic

3. Psychographic

Scope of Branding:

1. Physical Goods2. Services3. People4. Organizations

DISCLAIMERCreated by Ashim Aryal, VIT Vellore, during a Marketing Internship by prof. Sameer Mathur ,IIM Lukow