mcdonald

PRESENTATION OF CONSUMER BEHAVIOUR

PREPARED BY:JASPINDER S. SIDHU

CONTENTS:

• HISTORY • PRODUCTS• SUPPLY CHAIN• CSR• AWARENESS• CONVENIENCE TO CUSTOMERS-• WHY THEY CHOOSE MAC D

McDonald’s History

It started as a drive-in-restaurant in the

late 1940’s. In 1966, McDonald’s was listed on the New York Stock Exchange. In June 1967, McDonald’s opened its first restaurant outside U.S in Canada. In 1996, McDonald’s entered India in a joint venture. McDonald’s now has a network of over 160 restaurants across the country

McDonald’s System – the World’s Best QSR experience

World Market Leader in the QSR area (Quick Service Restaurant) Franchise System (75%) System employees: 1.6 million Customers Per Day: 58 million Corporate Strategy:

QSC&V: Quality, Service, Cleanliness and Value

Plan To Win -> Successful business revitalization

Products Vegetarian Menu

Non-Veg Menu

McCafe

Desserts

McDonald’s SUPPLY CHAIN

McDonald’s Supply chain is based on the three-legged stool concept : Company – Franchisees – Suppliers

Logistics 100 sales items in the restaurant 400 -warehouse 200 restaurants Delivery frequency: ~3/wk, higher

in urban areas 2-3 stops per route Exclusive distributors Strong quality focus

McDonald’s took 4 years and around Rs 450 crores to set up the food supply chain even before opening its 1st restaurant.

McD India has pioneered the cold chain management system.

They provided assistance in the

Selection of high quality seedsRefrigerated transportation system

3) Vista Processed Foods Pvt. Ltd. (Supplier of Chicken and Vegetable products)

World class infrastructure and support services.

Separate processing lines for chicken and vegetable foods. Hi-tech refrigeration plants for manufacture of frozen food at temperatures as low as -35⁰C.

DISTRIBUTION

Radhakrishna Foodland Ltd.

Specialized in providing services

procurementquality inspectionstorageinventory managementdeliveriesdata collectionrecording and reporting

Dry and cold storage facility Transportation trucks maintained at 22⁰ C Implemented ERP software.

C S R

• CSR basically means for corporate social responsibility toward society .

• Ethical consumerism• Ethical training• Social awareness

AWARENESS

PROGRAMMES

AWARENESS PROGRAMMES

CONVENIENCE

IF U VISIT MCD ON DAILY BASIS THEN U WILL BE LIKE….

THANKS FOR COOPERATION

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