mcdm health presentation

Presentation to the “National Association Of Public Hospitals And Health Systems”

06.25.09

communication is in transition…

…this changes everything.

more information, more noise

demands

more transparency, more trust

Imag

e by

Mug

ley

(sw

ine

flu)

this changes everything…

how do we communicate effectively?

our relationships.

how we work.

how we learn.

how do we communicate effectively?

tell stories.

build community.

be an

entrepreneur.

what is the MCDM ?

The MCDM offers critical insight and skills to future leaders of the ever-evolving world of

media technology and distribution.

why?

Benkler: The Wealth of Networks

Important moment of transition: “social production” vs. “market production.”

why?

Benkler: The Wealth of Networks

21st century has taken us out of industrialized, one-way communication to “unfinished goods” of debate &

conversation.

why?

Shirky: Here Comes Everybody

“We are living in the middle of a remarkable increase in our ability

to share, to cooperate with one another, and to take collective action,

all outside the framework of traditional institutions and organizations”

why?

Li: Groundswell

“A spontaneous movement of people using online tools to connect,

take charge of their own experience, and get what they need -- information,

support, ideas, products and bargaining power -- from each other.”

social networking & health care

Top 2 online sources for health care: YouTube & WebMD

PEW: The Social Life of Health Information (June 2009)

61% of American

adults

look online for health

information.

But few have

actually wrote, or

created new health content. ..or made health queries and updates on social

network sites

PEW: The Social Life of Health Information (June 2009)

41% of e-patients

have read someone else's commentary or

experience on an online news group, website, or

blog.

Future: mobile.

This could change

amount of social conversation about

health.

and...the Internet does not replace health professionals

use another source

contact their insurance provider

use printed reference material

use the Internet

ask a friend or family member

ask a health professional

5

33

54

57

68

86

conce

rns

- priv

acy?

- reputa

tion m

anagement?

social health care practice

Listen (Twitter,

blogs)

Check out #hcsm (health care social media)

social health care practice

Start small and

slow: blog, maybe

Facebook

Best practices: Five Moms

Best practices: Mayo Clinic

Build community around shared

concerns.

still early...but people want to talk to each other about

health... 

60% of people change how they treat themselves based on what they find

online

(source: Mark Monseau, Director Media Relations, Johnson & Johnson)

IMAGE CREDITS Lea Marzloff (Allo) http://www.flickr.com/photos/leamarzloff/3173827688/ Cougar-Studio (CoverStory- People walking through) http://www.flickr.com/photos/suvcougar/1273657633/ Mugley (swine flu) http://www.flickr.com/photos/mugley/3495978265/ Webicina http://www.webicina.com