mccain marketing mix. what does mccain's product food range include? fruit and veggies, ...

MccainMarketing Mix

What does McCain's product food range include?

fruit and veggies,

potatoes and fries,

pizza, spaghetti,

lasagna,

pizza pops

healthy choice foods

What factors have driven changes in the product range?

Microwaveable snacks are easy and fast for people to make

Have healthy options for people who want to eat healthier

Have products healthier and less calories so people can eat their products and not consume way too many calories.

Use sunflower oil because it is healthier and still tasty.

Different types of products for meals

Why will consumers will pay more for Oven Chips than it would cost them less to buy the potatoes and oil to prepare chips themselves?

People do this because it is easier, it requires less work, it can be made as a quick meal and it can be made by anyone.

McCain sells its products to both wholesalers and retailers. Draw these distribution channels.

Supplier Mccain

wholesaler

Consumer

SupermarketRetailer

How does McCain reduce the environmental impact of transporting its products?

Doesn’t use own vehicles to transport

Transportation is outsourced, another organization will carry out delivery

McCain takes need for sustainability and reducing its impact on the environment into consideration in transporting its products.

local farmers used to reduce food miles.

Double-decker trucks used

Are the following promotional methods used by McCain above-the-line or below-the-line?

TV advertisements – above the lineDiscount vouchers – below the lineAdvertisements on supermarket trolleys – above the lineE-mail newsletter – below-the- lineLeaflet drops – below the line