#mblt14 presentation — samsung

WearablesA Post-Smartphone Era

Oleg ArtamonovSamsung Electronics Russia

Mobile Departmentartamonov.o@samsung.com

What is wearables?

Small-sized personal computing devices that are worn by the bearer under, with or on top of clothing.

Wearable

Not wearable

Evolution of Personal Computing

From desktop PCs to smart watches — personal computers become smaller and smarter.

Personal PC.Leave it on a desk.

Laptop.Carry it in a briefcase.

Smartphone.Carry it in a pocket.

Smart watch.Carry it on your hand.

But why do we need it?

Because we don’t need anything bigger anymore.We use smallest devices that can suit our needs.

•2005: laptop is powerful enough so I don’t need my desktop PC.

•2010: smartphone is functional enough so I don’t need my laptop.

•2015: watch is smart enough so I don’t need my smartphone.

New devices, new possibilities.

Can your smartphone do it?

•Biometrics•Fitness tracking•Sleep tracking & smart alarm•Medical monitoring

The market is growing.

Few years ago, there was no wearables market.In a few years from now, it will be multi-billion market.

•78.4 % CAGR(IDC, forecast)

•71 % Samsung market share(Strategy Analytics, May 2014)

2014 2018

19

119.8

Wearables market, M units (IDC)

Secret of success № 1: User Interface.

User Interface is not about icons anymore.

•Touchscreen gesture control•Shake / move control•Above-the-screen gesture control•Natural voice recognition (S-Voice, Google Voice)•Muscle movements and brain waves recognition

Secret of success № 2: Form Factor.

We are still looking for the best one.But the only limit now is our imagination.

•Smart watch Samsung Gear 2, Motorola Moto 360

•Smart band Samsung Gear Fit

•Smart glassesGoogle Glasses

•Modular bands? Contact lenses? Brain implants?

Secret of success № 3: Integration.

Specialized tools are good for mill-hands.But no consumer wants to carry 5 devices if they can carry just a single one.

SamsungGear 2

•Smart watch

•Hands-free

•Digital camera

•Fitness tracker (HRM, pedometer)

•IR transmitter

$ 1,250,000 in prizes.

Round 1: May 7 — July 14, 2014. $ 2,000 for each of 200 finalists.

Round 2: August 15 — September 30. Total of $850,000 in additional prize money and marketing exposure for the winning apps.

http://gearapp.challengepost.com/

Thank you!

Oleg ArtamonovSamsung Electronics Russia

Mobile Departmentartamonov.o@samsung.com