(mbl301) beyond the app - extend your user experience with mobile push notifications - featuring...

November 12, 2014 | Las Vegas, NV

Rich Cowper, Solution Architect

65% of mobile apps are abandoned

within 90 days.

http://blog.flurry.com/bid/90743/App-Engagement-The-Matrix-Reloaded

Apple APNS

Google GCM

Amazon ADM

Cloud App

Platform Services Mobile Apps

Mobile Apps

Pu

sh

In

term

ed

iary

Cloud App

Platform Services

Mobile Apps

Cloud App

Platform Services

Amazon SNS

Mobile Push

Apple APNS

Google GCM

Amazon ADM

Windows WNS and

MPNS

Baidu CP

Industry’s First!

New!

Android Phones and Tablets

Apple iPhones and iPads

Kindle Fire Devices

Android Phones and Tablets in China

iOS

Windows Desktop and Windows Phone

Devices

Cloud App

Amazon SNS

Mobile Push

Mobile Apps

Cloud App

Platform Services

Amazon SNS

Mobile Push

Mobile Apps

Cloud App

Platform Services

Amazon SNS

Mobile Push

$392.88

393M

44,963

787

1M

787M

We know these use cases well

Broadcast Direct Closed Loop

Identical messages to

many users at once

Unique messages to

individual users

Targeted and optimized

with analytics

Direct and Broadcast is very straightforward

Publish

Publish

Publish

Publish

Direct Push Broadcast with SNS Topics

Direct and Broadcast is very straightforward

Direct Push Broadcast with SNS Topics

High-profile Startups

trust SNS for their

high-profile launches

Launched its Android

App with SNS,

no provisioning required

Advanced targeted Notifications bring

players back into the game

Mature games increase retention using

SNS Topics

Jetpack Joyride Fruit ninja

Secret.ly

Many topics with many devices for many reasons

Geography Activity Product

US – West Coast Daily Actives Flapping Bird Rio

Interest Tier Segment

49ers Premium Top 100 Players

Amazon

Kinesis

Amazon Redshift

Marketing

Kinesis-enabled

app

App Back-EndAmazon SNS

Mobile Push

Campaign

Topic

Combining these tools, push evolves

Broadcast Direct Closed Loop

Identical messages to

many players at once

Unique messages to

individual players

Targeted and optimized

with analyticsUser Experience

The Notification becomes the UI

“time_to_live”: 3600

Cloud App

Platform Services Mobile Apps

Cloud App

App Stores Mobile Apps

Mobile App with

Baidu agent

Cloud App

Amazon SNS

Mobile Push

Baidu

Cloud Push

Step 1: Obtain Application Prerequisites

• APNs:

• Apple Push Notification service SSL certificate

• Application Private Key

• GCM:

• API Key (Sender Auth Token)

• ADM:

• Client ID

• Client secret

Step 2: Register Your Mobile App with AWS

Amazon SNS

Mobile Push

Step 3: Get Device Token from device

• APNs:

• Device Token

• GCM:

• Registration ID

• ADM:

• Registration ID

Cloud

App

<e960d9b1…de43f6c0>

Step 4: Add Token to Amazon SNS

• For existing devices

• Use the console for .csv import

• Or use CreatePlatformEndpoint API

• For future devices

• Use a proxy server and the CreatePlatformEndpoint API

• Or use Amazon Cognito and let devices register themselves

• Receive an ARN back

Amazon SNS

Mobile Push

Cloud

App

<e960d9b1…de43f6c0>

arn:aws:sns:eu-west-1:12…1f

Device Registration – Back-end Code example

private String getArnForDeviceEndpoint(

String platformApplicationArn,

String deviceToken) {

CreatePlatformEndpointRequest request =

new CreatePlatformEndpointRequest()

.withPlatformApplicationArn(platformApplicationArn)

.withToken(deviceToken);

CreatePlatformEndpointResult result =

snsClient.createPlatformEndpoint(request);

return result.getEndpointArn();

Device Self-Registration – iOS Example

<YOUR SNS APP ARN>

MyUserID;iPhone5Amazon Cognito

Credentials

Step 5a: Send Push Notifications via the Console

Hello world!

Step 5b: Send Push Notifications via the API

MyMac:~ glez$ python

Python 2.7.2 (default, Oct 11 2012, 20:14:37)

[GCC 4.2.1 Compatible Apple Clang 4.0 (tags/Apple/clang-418.0.60)] on darwin

Type "help", "copyright", "credits" or "license" for more information.

>>> import boto

>>> import boto.sns

>>> boto.sns.connect_to_region("eu-west-1").publish(

... message="Hello world!",

... target_arn="arn:aws:sns:eu-west-1:979463966312:endpoint/APNS_SANDBOX/Push2reInvent/fc1234a1-67ef-4f62-b31a-ac320bf7631f")

{u'PublishResponse': {u'PublishResult': {u'MessageId': u'1893fa9d-7478-5137-be1d-b06928d999d0'}, u'ResponseMetadata': {u'RequestId': u'c3c26267-92af-50b3-b529-2893ce0e4854'}}}

>>>

Step 6: Receive and Close the Loop

We redesigned the

inbox to make email

light, fast, and mobile-

friendly.

Mobile push notifications

are a core part of the

Mailbox user experience

Fast, reliable messages at

the right time on all your

devices

Silent push notifications to

refresh your inbox in the

background

Amazon SNS

Mobile Push

3rd Party Mobile

Push Provider

At Launch Late 2013: Self Managed January 2014

• Unpredictable

• Black box

• Pricey

• Scalable, cheaper, more

predictable

• Ongoing devops and

development cost

• Capacity planning

• No provisioning

• Reliable and

performant

• $1 per million

Amazon SNS

Mobile Push

Hundreds of millions of mobile push

deliveries per week

Launched our Android app on SNS,

with no clear idea of how much

capacity to provision (not a problem

with SNS)

Instant support for new features like

iOS 8 interactive push notifications.

http://bit.ly/awsevals