mba(retail management) syllabus i to iv semester … · mba(retail management) syllabus i to iv...
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JSS Science and Technology University MBARM 2019-2021
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MBA(Retail Management) SYLLABUS I to IV SEMESTER
ADMISSION BATCH 2019 -2021
JSS MAHAVIDYAPEETHA
JSS Science and Technology University Sri Jayachamarajendra College of Engineering,
JSS Centre for Management Studies, JSS Technical Institutions Campus, Mysore – 570 006
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JSS Science and Technology University MBARM 2019-2021
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COURSE STRUCTURE
Semester-I
Sl No Sub Code Course Name L
P T Total
1 MBARM101 INTRODUCTION TO GENERAL MANAGEMENT
3 0 0 3
2 MBARM102 FINANCIAL ACCOUNTING , REPORTING AND ANALYSIS
3 0 0 3
3 MBARM103 BUSINESS ECONOMICS 3 0 0 3
4 MBARM104 QUANTITATIVE TECHNIQUES I 3 0 0 3
5 MBARM105 MARKETING MANAGEMENT 3 0 0 3
6 MBARM106 FOUNDATIONS OF ORGANIZATIONAL BEHAVIOR
3 0 0 3
7 MBARM107 BUSINESS COMMUNICATIONS 3 0 0 3
Laboratory-1 MBARM1LB1 EXCEL LAB FOR BUSINESS 0 2 0 2
Total Semester Credit 21 2 0 23
II Semester
Sl. No Sub Code Course Name L P T Total
1 MBARM201 FINANCIAL MANAGEMENT
4 0 0 4
2 MBARM202 RETAIL CONCEPTS MANAGEMENT 4 0 0 4
3 MBARM203 HUMAN RESOURCE MANAGEMENT 3 0 0 3
4 MBARM204 QUANTITATIVE TECHNIQUES II 3 0 0 3
5 MBARM205 RETAIL BUYER BEHAVIOR 3 0 0 3
6 MBARM206 OPERATIONS MANAGEMENT 3 0 0 3
7 MBARM207 SERVICES MARKETING 3 0 0 3
WORKSHOP MBARM2WS1 BUSINESS RESEARCH METHODS –WORKSHOP
0 2 0 2
Laboratory-2 MBARM2LB1 SPSS/ SOFTWARE LAB 0 2 0 2
Total Semester Credit 23 4 0 27
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JSS Science and Technology University MBARM 2019-2021
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III Semester
Sl/No
Sub Code Course Names L
P T Total
1. MBARM301 RETAIL PROMOTION MANAGEMENT
3 0 0 3
2. MBARM302 SUPPLY CHAIN MANAGEMENT
3 0 0 3
3. MBARM303 RETAIL STORE MANAGEMENT 3 0 0 3
4. MBARM304 CUSTOMER HANDLING WITH CRM 3 0 0 3
5. MBARM305 E COMMERCE AND E RETAILING
3 0 0 3
6. MBARM306 TOTAL QUALITY MANAGEMENT
3 0 0 3
7. MBARM3WS
1
SENSORY MARKETING, RETAIL LUXURY AND
BRAND MANAGEMENT 0 2 0 2
8. MBARM3WS
2 RETAIL ENTREPRENEURSHIP DEVELOPMENT
0 2 0 2
9. MBARM3SI1 SUMMER INTERNSHIP 0 3 0 3
10. MBARM3PT1 PLACEMENT TRAINING 0 1 0 1
Total Semester Credit 18 7 0 25
IV Semester
SL. No
Sub Code Course Name L
P T Total
1. MBARM401 CATEGORY MANAGEMENT AND PRIVATE LABEL 3 0 0 3
2. MBARM402 RETAIL ANALYTICS
3 0 0 3
3. MBARM403 MALL MANAGEMENT 3 0 0 3
4. MBARM404 RURAL RETAILING 3 0 0 3
5. MBARM405 RETAIL STRATEGY and FRANCHISING
MANAGEMENT 3 0 0 3
6. MBARM406 BUYING AND MERCHANDISING MANAGEMENT 3 0 0 3
7. MBARM4WS
1
VISUAL MERCHANDISING 0 2 0 2
8. MBARM4PW
2
PROJECT WORK 0 3 0 3
9. MBARM4PT1 PLACEMENT TRAINING 0 1 0 1
Total Semester Credit 18 7 0 25
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JSS Science and Technology University MBARM 2019-2021
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I SEMESTER
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JSS Science and Technology University MBARM 2019-2021
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Module 1 : Management theory and practice 6 Hrs
Nature, purpose and functions; evolution of management thoughts; Mintzberg’s interpersonal,
informational and decisional roles; Management theories-scientific management and work of
F.W Taylor, administrative management and Fayol; Max Weber’s ideal bureaucracy; the
Hawthorne studies; Mc Gregor’s Theory X and Y; and Systems approach, Contributions to
Management thought-Peter F Ducker; Levels of management; current trends in management.
Module 2 : Planning 6 Hrs
Nature; Types; Steps; Process; Objectives; MBO; Strategies; Policies; Planning premises; Decision
making under-certainty, uncertainty, risk ; Techniques that enhance quality in decision making;
Search for alternatives-Evaluation of alternatives- Selection of an alternative; Programmed and
non-programmed decisions –Modern approaches to decision making under uncertainty-Decision
trees.
Module 3 : Organizing 6 Hrs
Nature of organizing and entrepreneuring - formal and informal organizations- Structure and
departmentation - line, line and staff, functional, divisional and matrix; span of control-
decentralization-delegation of authority - the art of delegation-Power and responsibility
Module 4 : Staffing 6 Hrs
Overview of all staffing functions; systems approach to human resource management
Module 5 : Leading 10 Hrs
Leader centered Approaches; Trait, Behavior ,Power focus; Follower centered approaches –self
–leadership, Leadership substitutes focus ; Interactive approaches- situational, empowerment,
Nature Area Semester
Core MBA Retail Management I
Course Code:
MBARM101
Course Name:
INTRODUCTION TO GENERAL MANAGEMENT
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
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JSS Science and Technology University MBARM 2019-2021
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and transformational leadership ;Women as leaders; Leaders of the future ; Likert’s four systems
of management- the managerial grid-Robert Blake and Jane Mouton Model - Committees –
Nature of committees-Reasons for using committees-Types-Merits and Demerits.
Module-6 : Controlling 8 Hrs
Process of control for diverse organizations; Setting standard for performance ; Measuring actual
performance; Responding to deviations; Designing quality and effectiveness into control systems;
criteria for effective control; Selecting the focal point of control; Managerial control philosophies-
bureaucratic control, organic control; Selecting a control style in today’s diverse and
multinational organizations; Impact of information technology on organizational control;
Mechanisms for financial control-Financial statement, Financial ratios; Ethical issues in a control
of a diverse work force.
Module 7 : Social Responsibility and ethics 6 Hrs
Ethics in corporate world; Four faces of social responsibility; Strategies-reaction, Defense,
accommodation, Pro-action.
Recommended Books
MANAGEMENT –Challenges for tomorrow’s leaders-Pamela S. Lewis ; Stephen H.Good ; Patricia M.Fanc, 4th edition
MANAGEMENT- Stoner ,Freeman , Gilbert
MANAGEMENT Principles and guidelines –Duening Ivancevich
Jon L.Pierce and Donald G. Gardner with Dunham.2006 Management and Organizational Behavior –An Integrated Perspective.
Heinz Weihrich and Harold Koontz 2006 11Th edition Management – A Global Perspective
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JSS Science and Technology University MBARM 2019-2021
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Module 1: Basics of Accounting 4 Hrs
Accounting Conventions and Concepts, Accounting Principles, and Accounting disclosures, GAAP
and Users of Accounting. Introduction to IFRS.
Module 2: Basics accounting mechanics 10 Hrs
Capital vs. Revenue Expenditure, Journal – Ledgers – Cash books -- Trial Balance – Income
statement – Balance Sheet- (Students are required to understand the flow in recording
transactions. Case studies should be adopted as teaching methodology), Accounting Equation.
Module 3 6Hrs
Revenue recognition and measurement (As per Accounting Standard 9): Introduction-
Recognition of revenue in the course of ordinary activities of an enterprise; Inventory valuation
(As per Accounting Standard 2) Historic cost and market price valuation concepts (LIFO, FIFO and
Weighted averages) - Implications of changes in method of valuation of Inventory; Depreciation
Accounting (As per Accounting Standard 6): Accounting for depreciation and depreciation
methods- straight line and WDV method. Disposal of depreciable assets Implications of changes
in method of depreciation.
Module 4: Exposure to reading income statements of companies and firms 6Hrs
Profit and loss related concepts – reporting methods (vertical and horizontal), Measuring Income,
Adjustment process, various heads in income statements, evaluating incomes and expenses to
measure performances (Cost effectiveness – various cost component as a percent of sales).
Module 5: Preparation and Presentation of Balance sheet of companies 6Hrs
Balance sheet related concepts – Reporting of Assets of liabilities under Companies Act –
Auditors’ Report. Common-size Financial Statement – Concept of Window dressing.
Nature Area Semester
Core MBA Retail Management I
Course Code:
MBARM102
Course Name:
FINANCIAL ACCOUNTING – REPORTING AND ANALYSIS
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
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JSS Science and Technology University MBARM 2019-2021
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Module 6 : Analytical review of Financial Statements 6 Hrs
Profitability Statements - COGS, EBDIT, EBIT, Operating profit/loss, PBT, PAT; Ratio Analysis- An
Introduction- Measurement of Overall Performance of a Firm/companies – Profitability Ratios-
GP, Ratio, NP Ratio, P/E ratio, ROCE, RONW, EPS, DPS; Liquidity Ratios- Current ratio, Acid Test
Ratio, Quick Ratio; Turnover Ratio- Debtors Turnover, Creditors Turnover, Stock Turnover;
Solvency, Ratios- Debt Equity Ratio, Debt Service Coverage Ratio, Fixed Assets to Net worth; Uses
of Ratios for Internal Management; An Introduction to Financial Gearing-Effect of Financial
Leverage and Spread;
Module 7: Fund Flow and Cash Flow Statements 6Hrs
Fund flow statement - Determining the sources and uses of working capital. Preparation of Cash
Flow Statement (as per AS-3); ¨ Presentation of Cash Flow Statement; Operating, Activities;
Investing Activities; Financing Activities; Foreign Currency Cash Flows; and Analysis-¨; Accounting
Standard on Cash Flow Statement. Difference between Fund Flow and Cash Flow Statements.
Module 8: 4 Hrs
Accounts of Non trading organizations- receipts and payments account, Income and expenditure
account, balance sheet
Recommended Books
R. Narayanaswamy; Financial accounting a managerial perspective; PHI; 3rd Edition
S.K. Bhattacharyya and John Dearden; Accounting for Management text and cases; Vikas
publishing house
N. Ramachandran and Ram Kumar Kakani - Financial Accounting for Management-TMH
Publications
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JSS Science and Technology University MBARM 2019-2021
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Module-1 Introduction to Economics: 6 Hrs Micro economic analysis – Scarcity and choice – Trade Offs – Prices and Markets – Theories and Models – Managerial Applications of Micro Economic Theory – Managerial Decision Making –Theory of the Firm - Goals of Microeconomic policy: Efficiency and Equity – Managerial Economics and Economic Theory – Maximizing the value of firm Marginal Analysis for Optimal Decisions - Objective Function –Constrained and unconstrained optimization – Optimal level of activity – Marginal Benefit and Marginal Cost Module-2 8 Hrs Market Equilibrium/Basics of Demand and supply Demand analysis: Concept of demand, different demand concepts -Determinants of demand change in quantity demanded and change in demand-elasticity of demand and, measurement –Demand forecasting. Supply Analysis: Concept of supply -Determinants of supply -Change in quantity supplied and change in supply-elasticity of supply-market equilibrium and government intervention. Short run Vs Long run Elasticity – Demand and Supply The seller’s view: Total Revenues , Average Revenues, Marginal Revenues – Relationship between Elasticity of demand, Price (AR), TR and MR Applications of the elasticity concepts Module-3: Theory of Production 6 Hrs Production Decision of a Firm – Technology of Production - Production function-laws of production relating to short-run and long run- Production with a single variable input: TP,AP, MP – Profit maximization and input choice – Two variable inputs: Production Isoquants - Marginal Rate of Substitution and Elasticity of substitution – Expansion path and returns to scale
Nature Area Semester
Core MBA Retail Management I
Course Code:
MBARM103
Course Name:
BUSINESS ECONOMICS
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
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JSS Science and Technology University MBARM 2019-2021
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Production with two outputs – Economies of scope - Production Transformation Curves – Economies and diseconomies of scope – the degree of economies of scope Module-4: Cost of Production analysis 6 Hrs Measuring Cost – Economic Vs Accounting costs-opportunity cost – sunk cost – Fixed cost Vs variable cost - Fixed cost Vs sunk cost – Marginal and Variable Cost – Four important decision pit falls Cost in the Short Run – Determinants of short-run cost – shapes of the cost curves - Cost in the Long Run – user cost of capital – cost-minimizing input choice – Isocost Line – choosing inputs – cost minimization with varying output levels – Expansion path and Long run costs Long Run Vs Short Run Cost curves – inflexibility of short run production – Long Run and Short Run average cost curves – Long Run and Short Run Marginal cost curves – Returns to scale ,Economies and Diseconomies of scale – relationship between Long Run and Short Run Cost Dynamic changes in costs – Learning Curve - Graphing the learning curves – learning Curve Vs economies of scale Module-5: Market structure and Managerial Decisions 8 Hrs Managerial Decisions in Competitive Markets - Characteristics of Perfect Competition – Demand curve facing the firm – Profit maximization in the short run – shut down price - Profit maximization in the Long run Managerial Decisions with market power - Monopoly – characteristics – Determinants of market power – Profit maximization under Monopoly; output and pricing decisions – short run profit maximization and loss minimization under monopoly- Long run profit maximization under monopoly – Price Discrimination- Social costs and benefits of monopoly – monopoly regulation Managerial Decisions under Monopolistic Competition - characteristics – short run equilibrium – Long run equilibrium – Excess capacity under monopolistic competition - Monopolistic competition and Advertisement Managerial Decisions under Oligopoly – Oligopoly –Features – Kinked Demand Curve - Price Leadership – Cartels - Game Theory– Concepts ;Prisoner’s Dilemma, Nash Equilibrium – First Mover Advantage Vs Second Mover Advantage – Pricing practices facilitating cooperation - Strategic Decision Making in Oligopoly Markets Module-6 Pricing Practices 6 Hrs Pricing Rules –of thumb – Mark up pricing and Profit maximization –MR, MC, and Profit maximization -Two part Pricing – Multiple Product Pricing – Transfer Pricing - Managerial Implications Module-7 Long Term Investment Decisions 6 Hrs Concepts of Risk and Uncertainty – Demand for Risky Assets – Assets – Risky and Riskless Assets – Asset Returns – Tradeoffs between risk and return - Measuring risks with Probability
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JSS Science and Technology University MBARM 2019-2021
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Distributions – Dispersion of Probability Distributions - variance – standard deviation – co-efficient of variation – Manager’s utility function for profit – risk averse – risk loving – risk neutral - Managerial implications Model -8 Decision under Uncertainty 4 Hrs Maximization of Expected utility – Different preferences towards risk - Reducing Risk – Diversification – Probability Matrix - Maximax Criterion - Maximin Criterion – Maximax Regret Criterion – Equal Probability criterion
Reference Books
1. Thomas ,Christopher R and S Maurice ,Charles ;Managerial Economics – Concepts and Applications
2. New Delhi: Tata McGraw-Hill Irwin, 2008. 3. Hershey, Mark; Managerial Economics- An Integrative Approach Cengage Learning India
Pvt. Ltd., Publications 2009 4. Maddala ,G S and Miller, Ellen; Micro Economics – Theory and Applications, Tata McGraw
Hill Publications 5. Dominick Salvatore; Managerial Economics, Oxford University Press 6. Mankiw, Gregory; Principles of Economics, Thomson South-Western 7. Pindyck andRubinfeld ; Microeconomics, Pearson 5th edition 8. G. S. Gupta, Managerial Economics, Tata Mc Graw Hill Latest Edition 9. Dwivedi , Managerial Economics, Vikas Pub., House Pvt., Ltd., 2002 10. Das, Satya P, Micro Economics for Business, Sage Publishers, 2007 11. Mulhearn, Chris , Howard R Vane , Economics for business, James Eden , New York,
Palgrave ,2011 12. W Bruce Allen, Managerial economics theory application and cases, Viva Books, New
Delhi,2010
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JSS Science and Technology University MBARM 2019-2021
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Module 1: Introduction 6 Hrs
Definition of Statistics – Importance and Scope of Statistics – Functions of Statistics - Statistical
Investigation - Limitations of Statistics. Distrust of Statistics. Descriptive Statists – Tabular and
graphical presentation–Statistical Data: Primary and Secondary data – Sources of Data – Types of
Classification of data - Frequency Distribution: Discrete or Ungrouped Frequency Distribution,
Grouped Frequency Distribution, Continuous Frequency Distribution. – Diagrammatic and
Graphic Representation; Frequency Polygon, Cumulative Frequency Curves or Ogives –
Advantages and Limitations of Diagrams and Graphs. Tabulation: - Types of Tables- Construction
of one way and two way tables.
Module 2: Descriptive Statistics 6 Hrs
Numerical Measure: Measures of Location- the Weighted and working with Grouped Data-
Measures of Variability - Measures of Distribution shape- Relative Location and detecting outliers
-Exploratory Data Analysis
Module 3: Introduction to Probability 8 Hrs
Basic definition Events, Sample space and probabilities, Basic rules of probability, Conditional
probability, independence of Events, Combinatorial concepts, laws of total probability-Bay’s
theory, Joint probability table. Expectancy theory and problems.
Module 4: Discrete Probability distribution 6 Hrs
Random Variable -Discrete Probability Distributions -Expected Value and Variance -Binomial
Probability Distribution-Poisson Probability Distribution-. Continuous Probability Distribution
Uniform Probability Distribution - Normal Probability Distribution - Normal Approximation of
Binomial Probabilities - Exponential Probability Distribution.
Nature Area Semester
Core MBA Retail Management I
Course Code:
MBARM104
Course Name:
QUANTITATIVE TECHNIQUES - 1
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
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JSS Science and Technology University MBARM 2019-2021
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Module 5: Correlation and Simple Linear Regression 6 Hrs
Correlation – concept, types, measures of correlations – Karl Pearson and Spearman’s correlation
coefficient- Simple Linear Regression Model-Least Squares Method-Coefficient of Determination-
Model Assumptions.
Module 6: Samples and Sampling 6 Hrs
The Associates of Sampling, Problem-Simple Random Sampling -Points Estimation-Introduction to Sampling Distributions-Sampling Distribution of mean - Sampling Distribution of Proposition-Properties of point estimators-Other Sampling Methods.
Module 7: Population and Sample Mean 4 Hrs
Known-Population mean: Unknown-Determining the sample size-Population Proportion.
Module 8: Hypothesis Testing 6 Hrs
Developing Null and Alternative Hypotheses -Type 1 and Type II Errors-Population Mean: Known
standard deviations, population mean: Unknown standard deviations - Population proportion -
Hypothesis Testing and Decision Making - Calculating the Probability OF Type II errors-
Determining the Sample Size for Hypothesis Test about a population mean.
Recommended Reading:
1. J.K.Sharma, Business Statistics, Pearson Education, Third, 2010. 2. Statistics for Management, Levin and Rubin 3. Fundamentals of Statistics, S. C. Gupta, Himalaya Publishing House, 7/e, 4. Aczel and Sounderpandian Complete Business Statistics 6/e, , Tata-McGraw Hill, 2006 5. Anderson, Sweeney, William, Statistics for Business and Economics”, Thomson Publishing,
9/e, 2007
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JSS Science and Technology University MBARM 2019-2021
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Module 1: Defining Marketing and Value creation process 5hrs
Introduction to Marketing, offerings and marketing environment, to understand marketing as a process of creating value, value delivery process,
Module 2: Market Demand 5hrs
Concept of Market Potential and Market Demand, Understand information goods in context of digital market place, Introduction to Social Media Marketing and constituents.
Module 3: Understanding market place and Designing Customer Driven Marketing Process 7hrs
Consumer Markets and consumer buying behavior, choosing your customers through segmentation and targeting, Bases for market segmentation. Targeting customers and positioning the products/services, creating Value Proposition.
Module 4: Product and Services 5hrs
Product/Services, New-Product/Service Development and strategies, Product Mix strategies, Product Life Cycle, Product diffusion curve, Characteristics of Service and Service marketing.
Module 5: Pricing and Distribution Channel 8hrs
Pricing Considerations, approaches and pricing strategies, Pricing to Capture Value, identifying true economic value a key role in pricing strategy and tactics. Retailing and wholesaling, distribution decisions, channel alternatives, channel choice, channel design and channel management decisions, channel conflicts.
Module 6: Marketing Communications and Branding 6hrs
Concept of communication mix, communication objectives, steps in developing effective communication, Stages in designing message, response models, AIDA, Advertising Agency Decisions Sales Promotion, and Direct Marketing, Event and Sponsorships and Personal Selling; branding.
Nature Area Semester
Core MBA Retail Management I
Course Code:
MBARM105
Course Name:
MARKETING MANAGEMENT
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
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JSS Science and Technology University MBARM 2019-2021
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Module 7: 9 hrs Strategic Planning, Implementation and Control. International Vs Domestic Marketing Management Business Markets and business buying behavior.
Module 8: Managing Customer Relationships 3hrs
Transactional marketing versus relationship marketing, characteristics of relationship, Customer
life cycle – attracting – retaining and growing customers, difference between customer retention
and acquisition.
Recommended Books:
1. Marketing Management, 13th edition, 2009, Pearson, Kotler, Kevin Keller, Koshy, Jha
2. Principles of Marketing 13th edition, 2010, Pearson, Kotler, Armstrong, Agnihotri,
Haque
3. Marketing Management 4th Edition, Rajan Saxena, Mc Graw-Hill Publication
4. Marketing Matrices, 2nd edition, Perason, Farris, Bendle, Pfeifer, Reibstein
5. Marketing Management , 4th edition, V.S.Ramaswamy Mammillan Publishers
6. Digital marketing: The essential guide to New Media and Digital Marketing, Kent
Wertime, Ian Fenwick, Wiley
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JSS Science and Technology University MBARM 2019-2021
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Module 1: Introduction to Organizational Behavior 7 Hrs
Understanding Organizational Behavior (OB), Features of OB, Disciplines that contribute to the
field of OB, Challenges and opportunities for OB, Developing an OB model: An overview, the
dependable variables, independent variables, contingency OB model, learning about
organizational behavior. The importance of interpersonal skills, Complementing Intuition with
Systematic Study.
Module 2: Foundations of individual behavior 4 Hrs
Ability: Intellectual ability, Physical ability, Biographical Characteristics: Age, gender, race, other
characteristics: tenure, and gender identity, learning: theories, Shaping: A Managerial Tool,
Behavioral Modification.
Module 3: Attitudes and Job Satisfaction 5 Hrs
Attitudes: The ABC Model, Attitude formation, Major Job attitudes, Job satisfaction: measuring
job satisfaction, causes of job satisfaction, the impact of satisfied and dissatisfied employees on
the workplace, Cognitive dissonance theory
Module 4: Personality and Values 7 Hrs
Personality: Factors that shape personality, The Myers – Briggs Type Indicator, The Big Five Personality Model, and other personality traits relevant to OB, Application of personality theory in organizations; Values: Importance of values, terminal versus instrumental values, generational values, Linking an individual’s personality and values to the workplace: Person – job fit, Person _ organization fit Global implications.
Module 5: Perception and Individual decision making 6 Hrs
Perception: factors influencing perception; Perceptual Process, Person Perception: attribution theory, frequently used shortcuts in judging others, specific application of shortcuts in organization, The link between perception and individual decision making: Decision making in
Nature Area Semester
Core MBA Retail Management I
Course Code:
MBARM106
Course Name:
FOUNDATIONS OF ORGANIZATIONAL BEHAVIOR
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
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JSS Science and Technology University MBARM 2019-2021
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organizations; Influences on decision making and organizational constraints; ethics in decision making.
Module 6: Motivation 8 Hrs
Early theories of motivation: Hierarchy of Needs Theory, Theory X and Theory Y, Two factors Theory, McClelland’s Theory of Needs, Contemporary theories of Motivation: Cognitive evaluation theory, Goal Setting Theory, Self-Efficacy Theory, Reinforcement Theory, Equity Theory, Expectancy Theory, from concepts to Application, Motivating by Job design: The Job Characteristics Model; Employee Involvement; using rewards to motivate employees.
Module 7: Foundations of Group behavior 6 Hrs
Defining and classifying groups; Stages of group development; Group properties: Roles, norms, status, size and cohesiveness, Group decision making: Group versus individual; Group think and group shift; Group decision making techniques, Understanding work teams, Differences between groups and teams; Types of teams: Problem solving teams; Self-managed teams; Cross functional teams; Virtual teams; Creating effective teams, Factors determining the success of a team; Team composition; Work design; Team process, Turning individuals into team players.
Module 8: Power and Politics 5 Hrs
Power: Contrasting Leadership and Power; Bases of Power; Dependency; Power Tactics, Politics: Organizational Politics; Reality of Politics; Causes and Consequences of Political Behavior; Managing political behavior in organizations, The ethics of behaving politically; Global Implications.
Recommended text Book
1. Stephen P Robbins and Timothy A Judge; Organizational Behavior; Prentice- Hall Inc, Upper Saddle River, New Jersey; 13th Edition.
2. Organizational Behavior, Human Behavior at Work – John W. Newstrom, Keith Davis, TATA Mc GRAW-HILL, 11th Edition.
3. Behavior in Organizations – Jerald Greenberg, Robert A. Baron – 8th Edition 4. Michael Butler and Edward Rose – Introduction to Organizational Behavior – Jaico
Publications
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Module 1:
Basics of Communication 4 Hrs
Process of communication, components of communication, factors of communication, types of communication, barriers to communication
Module 2
Introduction to the Writing Process 8 Hrs
Formats of letter writing, Basics of Business Writing – 3 x 3 : Writing Process: Pre-writing, Writing and Revising; Pre- writing: Analyze –Anticipate –Adapt , Organizing And Writing Business Messages – Researching Data and Gathering Ideas, Organizing Data , Composing the First Draft, Revising, Proofreading; Evaluating Business Message
Module 3 12 Hrs
Business Correspondence
Routine Letters and Goodwill Messages: Direct and Indirect Pattern, Types of Routine Letters - Request Letters, Reply Letters, Recommendation Letter, Claims and Adjustment Letters, Complaint letters, sales letters, Kinds of Memos – Procedure and Information Memos, Request and Reply Memos, Confirmation Memos. Employment Communication – Preparing Resumes; Types of Resumes – Chronological, Functional and Combination; Application Letters – AIDA Approach; Reference Request Letter; Job Inquiry Letter; Resume Follow up Letter; Interview Follow Up Letter; Rejection Letter; Interviewing for Employment.
Module 4
Oral, Non Verbal Communication, Negotiation skills 8 Hrs
Oral communication skills and effectiveness principles, applications of conversational control, non-verbal communication, characteristics, classification, advantages, nature of negotiation, need to negotiate, factors affecting negotiation, negotiation process, negotiation strategies, business etiquette, communication across culture
Nature Area Semester
Core MBA Retail Management I
Course Code:
MBARM107
Course Name:
BUSINESS COMMUNICATION
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
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JSS Science and Technology University MBARM 2019-2021
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Module 5: 6 Hrs
Listening Skills
Purpose of listening, cognitive process of listening, barriers to listening, overcoming listening barriers Module 6 4 Hrs
Presentation Skills
Presentation, elements of presentation, designing of presentation, audio visuals: types, use, placement, tables, graphs, figures
Module 7 3 Hrs
Meetings
Meeting – Preparing for Meeting: Purpose, Participants, Location, Agenda – Conducting: Time, Procedure, Participation, Closure and Follow-up – Minutes of the Meeting - Using Groupware to Facilitate Meeting: Videoconferencing and Teleconferencing, Email Meetings, Electronic Meetings.
Module 8 3Hrs
Writing for the Web
Social networking sites – Blogs - Business forums; Technology- enabled communication: Tools for Constructing, presenting, transmitting and collaborating messages.
Text Books: 1. Business Communication Process and Product, Mary Ellen Guffy, 3rd Edition, Thomson South Western.
2. Business Communication Today – Bovee Thill Schatzman – Seventh Edition.
3. Business Communication – Connecting in a Digital World, Lesikar, Flately, Rentz, Lentz, Pande,13th Edition, Mc Graw Hill.
4. Technical Communication, Raman Sharma, Oxford
5. The creative Writing , John Singleton and Mary Luckhurst, Mac Millan
6. Basic Business Communication-Skills for Empowering The Internet Generation, Lesikar,Flatley, 9th Edition, Tata Mc Graw Hill.
7. Business Communication- Concepts, Cases And Application, P D Chaturvedi and Chaturvedi, Pearson Education
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Part – 1:- Microsoft Excel
Lesson 1: Microsoft Excel 2007 Fundamentals
A. Exploring Microsoft Excel
I. Starting and Exiting the Application
II. Examining Microsoft Excel’s Interface
B. Creating Workbook Files
I. Opening and Closing Files
II. Creating and Saving a New Workbook
III. Creating a New Workbook from a Template
IV. Microsoft Excel File Types
V. Entering Data
VI. Entering Data into a Selected Range
C. Getting Help While You Work
I. Using Microsoft Excel’s Built In Help
Chapter 2: Viewing Navigating and Managing Worksheets and Workbooks
A. Viewing Worksheets
I. Displaying or Hiding Gridlines and Headers
II. Zooming the Display
III. Changing Views
IV. Splitting a Window
V. Freezing and Unfreezing Panes
VI. Hiding Rows, Columns, and Sheets
VII. Viewing and Arranging Multiple Sheets
VIII. Saving a Workspace
IX. Saving a Custom View
B. Navigating Worksheets and Workbooks
I. Navigating in a Worksheet and Workbook
II. Workbook
Nature Area Semester
Laboratory MBA Retail Management I
Course Code:
MBARM1LB1
Course Name:
EXCEL LAB FOR BUSINESS
Credit Distribution
L-0 T-0 P-2
CIE 100
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III. Using Find
IV. Using Go To
V. Working with Multiple Workbooks
C. Managing Worksheets and Workbook Files
I. Managing Worksheets
II. Managing Workbook Files
Chapter 3: Editing Worksheets
A. Creating Basic Formulas
I. What is a Formula?
II. Creating a Basic Formula
III. Reference Data from other Worksheets
IV. Using Auto Calculate
B. Editing Text and Values
I. Editing and Replacing Cell Content
II. Using Undo, Redo, and Repeat
III. Using Smart Tags
C. Clearing, Moving, and Copying Cell Content
I. Clearing Cell Content
II. Moving Cell Content
III. Copying Cell Content
IV. Collecting and Pasting Multiple Items
V. Using the Paste Special Command
D. Modifying Worksheet Structure
I. Inserting and Deleting Cells
II. Merging and Splitting Cells
III. Inserting and Deleting Rows
IV. Inserting and Deleting Columns
V. Changing Row Height
VI. Changing Column Width
Chapter 4: Using Functions in Formulas
A. Understanding Functions
I. What is a Function?
II. Structure of a Function
III. Categories of Functions
IV. Inserting Functions
B. Using Functions
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I. The SUM Function
II. Using AutoSum
III. The SUMIF and SUMIFS Functions
C. Using Statistical Functions
I. What are Statistical Functions?
II. The AVERAGE function
III. The AVERAGEIF and AVERAGEIFS Functions
IV. The COUNT Function
V. The COUNTA Function
VI. The COUNTIF and COUNTIFS Functions
VII. The MAX Function
VIII. The MIN Function
IX. The MEDIAN Function
X. The MODE Function
D. Using Date and Time Functions
I. What are Date and Time Functions?
II. The DATE Function
III. The NOW Function
IV. The TIME Function
V. The DATEVALUE Function
Chapter 5: Formatting Worksheets
A. Formatting Cells and Cell Content
I. Formatting Cells
II. Formatting Text
III. Formatting Values
B. Formatting Worksheets
I. Using Themes to Format a Worksheet or Workbook
II. Changing Sheet Tab Colors
III. Changing Sheet Background
Chapter 6: Preparing and Printing Worksheets
A. Preparing Worksheets for Printing
I. Using the Spell Checker
II. Setting the Print Area
III. Adjusting Page Setup Options
B. Using Find and Replace
I. Using the Find and Replace Dialog Box
II. Finding and Replacing Cell Content
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III. Finding and Replacing Cell Formats
C. Previewing and Printing Worksheets
I. Using Print Preview
II. Using Page Break Preview
III. Using the Print Dialog Box
IV. Using Quick Print
V. Displaying and Printing Formulas
Part – 2:- Microsoft Word
Chapter 1: Microsoft Word Fundamentals
A. Exploring Microsoft Word
I. Starting and Exiting the Application
II. Examining Microsoft Word’s Interface
III. Understanding the Ribbon
B. Creating Documents
I. Saving a New Document
II. Opening Existing Documents
III. Microsoft Word Document File Formats
IV. Opening Microsoft Word 2007 Files with Older Versions of Microsoft Word
C. Entering Text
I. Understanding Word Wrap and Pagination
II. Inserting the Date and/or Time III. Inserting Symbols and Special Characters IV. Using Text Entry Shortcuts V. Using Undo, Redo, and Repeat
VI. Using Smart Tags
D. Getting Help While You Work I. Using Microsoft Word’s Built‐In Help
II. Using the Table of Contents III. Searching
Chapter 2: Viewing Navigating and Managing Documents
A. Viewing a Document I. Changing Views
II. Zooming the Display III. Showing or Hiding the Ruler IV. Splitting the Document Window V. Working with Multiple Documents
B. Navigating in a Document I. Basic Navigation Techniques
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II. Using the Scroll Bars III. Using Find IV. Using Go To V. Using the Browse Buttons
VI. Using the Document Map VII. Using Thumbnails
VIII. Using the Keyboard C. Organizing a Document in Outline View
I. Working in Outline View II. Expanding and Collapsing Headings
III. Promoting and Demoting Headings IV. Reorganizing Content
D. Managing Documents I. Organizing Documents Using File Folders
II. Modifying Document Properties III. Using Auto Recover and Background Saves IV. Creating Automatic Backups
Chapter 3: Editing and Formatting Text
A. Editing and Manipulating Text
I. Selecting Text
II. Selecting Text Using the Mouse
III. Selecting Text Using the Keyboard
IV. Inserting and Deleting Text
V. Moving and Copying Text
VI. Using the Office Clipboard
B. Formatting Characters and Paragraphs
I. Using Quick Styles
II. Changing Font, Size, Style, and Case
III. Changing Character Spacing
IV. Using Repeat Formatting and the Format Painter
V. Features
VI. Changing Paragraph Alignment and Spacing
VII. Options 3‐41
VIII. Formatting Quoted Material
IX. Using the Text Highlight Color Tool
X. Adding Borders and Shading
XI. Revealing Formatting
C. Working with Lists, Tabs, and Indents
I. Creating Effective Lists
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II. Creating and Modifying Numbered Lists
III. Creating and Modifying Bulleted Lists
IV. Sorting List Items
V. Task C‐1: Creating and Sorting Bulleted Lists
VI. Setting and Clearing Tabs
VII. Setting and Clearing Indents
VIII. Using the Click and Type Feature
D. Using Special Text Effects and Building Blocks
I. Using Superscript and Subscript
II. Using Hidden Text
III. Adding a Drop Cap
IV. Using Building Blocks
Chapter 4: Controlling Page and Text Layout
A. Controlling Page Options
I. Adding Page Numbers
II. Adding Line Numbers
III. Changing Margins
IV. Changing Orientation and Paper Size
V. Inserting a Cover Page and a Blank Page
VI. Adding Headers and Footers
VII. Adding a Watermark
VIII. Adding a Page Background and Color
B. Using Themes to Format a Document
I. Applying a Document Theme
II. Parts of a Theme
III. Customizing a Document Theme
IV. Restoring Template Themes
C. Controlling Text Flow
I. Inserting and Removing Page Breaks
II. Inserting and Removing Section Breaks
III. Adjusting Paragraph Options
IV. Breaks
D. Working With Columns
I. Creating Columns
II. Adjusting Column Width and Spacing
III. Adding a Line Between Columns
IV. Controlling Text Flow in Columns
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Chapter 5: Working with Tables
A. Creating a Table
I. Identifying Parts of a Table
II. Inserting a Table Using the Table Menu
III. Inserting a Table Using the Insert Table Dialog Box
IV. Inserting a Table Using the Drawing Tool
V. Converting Text to a Table
VI. Converting a Table to Text
VII. Navigating in a Table
VIII. Entering Text in a Table
IX. Selecting in a Table
B. Modifying a Table
I. Inserting, Deleting, and Moving Rows or Columns
II. Resizing Tables 5‐23
III. Changing Row Height and Column Width
IV. Merging and Splitting Cells
V. Splitting a Table
VI. Performing Calculations in a Table
VII. Sorting in a Table
C. Formatting a Table
I. Applying Quick Styles to a Table Using Quick Tables
II. Using Table Styles
III. Table Styles
IV. Aligning Text in Cells
V. Adding Borders
VI. Adding Shading and Patterns
VII. Repeating Table Headings
VIII. Controlling Page Breaks in a Table
Chapter 6: Finalizing and Printing a Document
A. Using the Proofing and Language Tools
I. Checking Spelling and Grammar
II. Using Word Count
III. Using the Translate Feature
IV. Setting the Language
V. Using the Dictionary and Thesaurus
VI. Using Automatic and Manual Hyphenation
B. Using Find and Replace
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I. Finding and Replacing Text
II. Finding and Replacing Formats
III. Finding and Replacing Special Items
C. Using Hyperlinks and Cross‐References
I. Creating a Hyperlink
II. Modifying and Removing a Hyperlink
III. Referencing External Data
IV. Creating a Cross‐Reference
V. Modifying and Removing a Cross‐Reference
D. Previewing and Printing a Document
I. Using Print Preview
II. Using the Print Dialog Box
III. Printing Documents Without Opening Them
IV. Printing an Envelope
V. Printing a Labels
Part – 3:- MS Power Point
Chapter 1: Introduction
a) Opening new Presentation
b) Different presentation templates
c) Setting backgrounds
d) Selecting presentation layouts
Chapter 2: Creating a presentation
a) Setting presentation style
b) Adding Text to the presentation
Chapter 3: Formatting a presentation
a) Adding style
b) Color, gradient fills
c) Arranging objects
d) Adding Header and Footer
e) Slide Background
f) Slide layout
Chapter 4: Adding Graphics to the presentation
a) Inserting pictures, movies, tables, etc into the presentation
b) Drawing Pictures using Draw
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Chapter 5: Adding effects to the presentation
a) Setting Animation and transition effect
b) Adding audio and video
Chapter 6: Printing Handouts and generating standalone presentation viewer
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II SEMESTER
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Module 1: Introduction to finance function 7 Hrs Financial Management – Introduction to finance, objectives of financial management – Firm Value and equity value– profit maximization and wealth maximization. Changing role of finance managers. Organization of finance function. Agency model; problem and agency cost – Stockholders and Managers; bondholders and society - Disciplining management through corporate governance - Sustainability model. Limits of corporate finance. Introduction to Indian Financial System. Module 2: Compounding and discounting principle 8 Hrs Time value of money – Time Lines and notation, Future value of single cash flow and annuity, present value of single cash flow, annuityand perpetuity, Capital recovery factor and loan amortization schedule. Module 3 8 Hrs Concepts of Risk and Return – Diversifiable and Non-Diversifiable risk - Risk and return of single asset, risk and Return of a portfolio, Measurement of market risk for single asset and portfolio. Module 4: Financing decision 8 Hrs Sources of long term funds: Cost of capital – basic concepts. Cost of debenture capital, cost of preferential capital, cost of term loans, cost of equity capital (Dividend discounting and CAPM model). Cost of retained earnings. Determination of Weighted average cost of capital (WACC) and Marginal cost of capital. Module 5: Investment decisions 10 Hrs Basis of project cash flow estimation; hurdle rates for projects and firm. Estimating cash flow for new project, Cash flows of replacement projects
Nature Area Semester
Core MBA Retail Management II
Course Code:
MBARM201
Course Name:
FINANCIAL MANAGEMENT
Credit Distribution
L-4 T-0 P-0
CIE 50
SEE 50
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Investment evaluation techniques – Net present value, Internal rate of return, Modified internal rate of return, Profitability index, Payback period, discounted payback period, Accounting rate of return.
Module 6: Capital budgeting under uncertainty 7 Hrs Basic of constructing a decision tree. Simple problem on EMV and Decision making. Module 7: Working capital management 8 Hrs Factors influencing working capital requirements. Current asset policy and current asset finance policy. Determination of operating cycle and cash cycle. Estimation of working capital requirements of a firm. (Does not include Cash and Inventory Management) Module 8: Capital Structure 8 Hrs Capital structure decisions – Overview of financing choices –The financing process; internal and external financing - Planning the capital structure: EBIT and EPS analysis. ROI and ROE analysis. Capital structure policy (No capital structure theories to be covered) Dividend policy – Factors affecting the dividend policy - dividend policies- stable dividend, stable playout.
Reference Books:
1. Prasannachandra; Financial Management Theory and Practice; Tata McGraw Hill; 7th
Edition
2. I.M. Pandey – Financial Management (Vikas), 9/e,
3. Brigham and Houston – Fundamentals of Financial Management, Thomson Cengage
Learning, 1/e,
4. M.Y. Khan and P.K. Jain – Financial Management (TMH), 5/e
5. Damodaran, Corporate Finance – John wiley and Co., 2/e, 2004
6. Vanhorne, Financial Management and Policy, Pearson / PHI, 11/e, 2002
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MODULE 1: Introduction to Retailing 10 Hrs
Functions and special characteristics of a Retailer – Reasons for studying. Retailing –
Marketing-Retailer Equation – Marketing concepts applied to retailing – Retailing as a career
– Trends in Retailing.
Retail Model and Theories of Retail Development – Life cycle and phase in growth of retail
markets – Business models in retail – other Retail models.
Module 2: Retail in India 10 Hrs
Evolution and Size of retail in India – Drivers of retail change in India–Foreign Direct
Investment in retail – Challenges to retail developments in India. Emerging trends in retailing:
Changing nature of retailing, Organized retailing, Modern retail formats, E-tailing, Challenges
faced by the retail sector
Module 3 Retail Institution and Types of Retailers 10 Hrs
Non store-based retail strategy mix and Non-traditional retailing, Direct Marketing, Direct
Selling, Vending Machine, World Wide Web
Module 4 : Retail Customers and Consumers 8 Hrs
Value chain, Relationship retailing, Customer Base analysis (based on demographics,
consumer lifestyle, consumer needs and desire, consumer decision process, customer
service, satisfaction and loyalty).
Module 5: Retail Communication Mix 10 Hrs
Importance, Elements, Integration of Mix Elements, Creating and maintaining a retail image,
Atmosphere of the store, Store Layout, Non-store based retailing perspective, Elements of
retail promotion: advertising, public relations, personal selling, and sales promotion,
Promotion strategy
Nature Area Semester
Core MBA Retail Management II
Course Code:
MBARM202
Course Name:
RETAIL CONCEPTS AND MANAGEMENT
Credit Distribution
L-4 T-0 P-0
CIE 50
SEE 50
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Module 6: Retail Mix
Product, Place, Price, Promotion, Physical evidence, Process, People
Module 7: Retail Location and Site Selection 8 Hrs
Types of location, Location evaluation, Trading area analysis, Characteristics of trading area
Module 8: Human Resource Practices in Retail- Shift in the role of HR Objectives 8 Hrs
Steps in managing employees (Recruitment and selection, Training, motivating and
controlling, Evaluation and compensation), HR considerations faced by retailers, Building
employee commitment Some contemporary issues on HR in retail.
References:
Text Books: Levy, M and B Weitz. Retailing Management. 6th ed. New York: McGraw-Hill
Irwin, 2007 Berman and Evans, Retail Management : A Strategic Approach (11th Edition) ,
Prentice Hall.
Other readings:
• Dunne, Lusch and Gable, Retailing, South Western
• Berman and Evans, Retail Management, Prentice Hall
• Davis and Ward, Managing Retail Consumption, John Wiley & Sons
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Module 1: Introduction to Managing Human Resource 5 Hrs
Nature and scope, features, functions, objectives, policies, procedures and Programs, practices,
Line and staff responsibility, Roles and Responsibilities of managers.
Module 2: HR Planning and Acquisition 10 Hrs
Human Resource Planning, Objectives, integration of strategic planning and HRP, benefits of HRP,
factors affecting HRP, process, problems of HRP, Job design, Need, Approaches, Options, Process,
Job Description, Job analysis process, benefits of job analysis. Recruitment - Objectives,
Recruitment Policy – formulation, responsibilities, Policy design, factors influencing policy,
Recruitment Process in detail, their importance and implications, Selection Process.
Module 3: Training and Development 6 Hrs
Need, Forms and types, Training need analysis, Delivery Methodology, Evaluation. Capacity
Building.
Module 4: Performance Appraisal and Management 5 Hrs
Purpose, objectives, appraisers and different methods of appraisal, Potential Appraisals,
limitations and problems of performance appraisal, Post Appraisal Analysis, 360 degree
appraisal.
Module 5: Compensation and Benefits Administration 7 Hrs
Compensation Management: need for sound salary administration, factors affecting wages/
salary levels, job evaluation, wage salary survey, salary structure, salary fixation, incentives,
bonus concepts, ESOPs, pay for performance, Benefits administration, employee welfare and
working conditions-statutory and voluntary measures.
Nature Area Semester
Core MBA Retail Management II
Course Code:
MBARM203
Course Name:
HUMAN RESOURCE MANAGEMENT
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
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Module 6 Career Planning and Development 5 Hrs
Career – Stages in career Planning and Career development – Process.
Module 7: Employee Separations, Downsizing and Outplacement 5 Hrs
Employee separation, types, costs of employee separation, benefits of employee separation,
managing early retirements, managing layoffs, outplacement goals and services
MODULE 8: HR Accounting, Records, Audit, Research and Information 5 Hrs
Human Resource accounting, HR Records, HR Audit– Objectives, Needs, Process. HR Information
System
Recommended Books:
1. Essentials of Human Resource Management and Industrial Relations, Himalaya
Publication - Subba Rao –3rd Revised ,
2. Internal Audit – Roy Chowdhary Course Title Human Resource Management
3. Human Resource Management, Principles and Practice – Aquinas, Vikas Publication,
4. Managing Human Resources - Wayne F Cascio, TATA McGRAW-HILL- 7th , , 10th Chapter
5. Managing Human Resource - Luis R. Gomez-Mejia – Fourth , , Pearson Publication, 6th
Chapter
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Module 1: Statistical Inferences 8 Hrs
Statistical Inferences about means and proportions with two samples - Inferences about the
difference between two populations means when standard deviations known - Inferences about
the difference between two populations means when standard deviations unknown. Inferences
about the difference between two population means with matched samples - Inferences about
the difference between two population proportions. Inferences about population variance -
Inferences about two population variances, Chi test, ANOVA, one way and two way.
Module 2: Decision theory 7 Hrs
Decision theory – decision under uncertainty- Maxmin and Minmax, decision under Risk-
Expected Value, decision tree problems.
Module 3: Introduction to OR 8 Hrs
Applications, Shortcomings, Models, Methodology, LP Model formulation, solution to LP model
by graphical methods - Duality in linear programming.
Module 4: Transportation and Assignment 8 Hrs
Transportation problem, General structure of transportation problem, methods of finding initial
basic feasible solution (NWCM, LCM and VAM), test for optimality (MODI Method), degeneracy
(theory only), Assignment problems, Introduction, General structure, problems on minimization
and maximization
Module 5: Theory of Games 5Hrs
Terminology; Two person zero sum game; Solution to games: Saddle point, dominance rule,
Value of the game, mixed strategy, Graphical method of solving a game – (2 x n) and (m x 2)
games.
Nature Area Semester
Core MBA Retail Management II
Course Code:
MBARM204
Course Name:
QUANTITATIVE TECHNIQUES – 2
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
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Module 6: Queuing Models 6 Hrs
Introduction; Characteristics of Queuing models, Models for Arrival and Service Times; Single
Poisson arrival with Exponential Service Rate; Applications of Queuing models.
Module 7: Simulation of Management Systems 6 Hrs
Terminology, Process of Simulation, Monte Carlo Method, Waiting Line Simulation Method,
Inventory Management Simulation, Marketing Management Simulation, Financial Management
Simulation.
Recommended Books:
1. J.K. Sharma, “Operations Research”, McMillan India
2. N. D. Vohra, “ Quantitative Techniques in Management”, Tata McGraw Hill
Publications, 3/e, 4th reprint 2007
3. S. D. Sharma, “Operations Research”, Kedar Nath and Ram Nath and Co. Ltd.
4. Gupta and Khanna, Quantitative Techniques for Decision Making, PHI Publication,
2005
5. Natarajan, Balasubramani, Tamilarasi, “Operations Research”, Pearson Education,
1/e, 2002
6. C. R. Kothari, “Quantitative Techniques”, Vikas Publishing House, 3/e, 2004
7. Terry Lucey, Quantitative Techniques, Thomson Learning, 6/e, 2004
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Module 1: Introduction to Retail buying behavior 10 Hrs
Who is a retailer, retail buyer, and functions of a retail buyer, roles of a retail buyer, Primary
responsibilities of retail buyer, Daily tasks, and other common names for the position. skills and
qualities of a retail buyer, Qualifications of a retail buyer.
Module 2: Buying Process from a retail buyer 8 Hrs
Retail buying behavior, retail buying process, organization of retail buying, buying behavior
patterns, buying organization roles, frequency of purchase, Retail marketing mix.
Module 3: Purchase Behavior of Retail Customers (Final Consumer Perspective) 6Hrs
Purchase decision influencers - Psychological Factors, Personal Factors, Cultural Factors, Social
Factors, Other Factors, stages of buying process, types of purchase decisions, types of buying
decision behavior,
Module 4: Buying Criterion 4Hrs
Keys to choosing the best product – Merchandize, typical employers of retail buyers – work
activities.
Module 5: Merchandize Requirements 6Hrs
Supplier accessibility – ideal supplier/Product Choice, Actual Supplier/ Product Choice
Module 6: Retail Merchandiser 6Hrs
Definition, work activities, never out list, mark down, ABC analysis, Stock turnover
Nature Area Semester
Core MBA Retail Management II
Course Code:
MBARM205
Course Name:
RETAIL BUYER BEHAVIOR
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
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Module 7: Procurement Process in Retail Buying 4 Hrs
Forms of procurement, Steps of the procurement process, E-procurement, Benefits of e-
procurement
Module 8: Retail Buying Industry Specific Cases 4Hrs
Industry specific Retail Buyer Roles- Fashion, Sports, Automobiles, Super and Hyper Market,
Jewellery Retail, Food and Beverages, Electronics Retail Cases and Synthesis
References:
1. Wayne D Hoyer, Deborah J Macinnis (2008), “ Consumer behavior” Cenage learning
2. Micheal R Solomon, (2010), Consumer Behaviour: Buying, having, and Being, Prentice
Hall.
3. Leon g Schiffman, Leslie Lazar kanuk, Joseph Wisendlit, “Consumer Behaviour” Prentice
Hall
4. Berman and Evans – Retail Management, Prentice Hall.
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Module 1: Introduction to operations management 7 Hrs
Foundations to operations management: Principles of Production / operations Management.
Operations strategy, Systems perspective of operations management, decisions of OM,
Functions/ Scope of OM, Competition dimensions of OM, Different production systems, Product-
process matrix, service-process matrix, productivity, types, techniques to enhance productivity.
Module 2: Introduction and Break even analysis 9 Hrs
Break even analysis - Break even analysis in terms of physical units, sales value, and percentage
of full capacity. Break even for Multi Product situations, Capacity expansion decisions, Product
add or drop decisions, Make or Buy decisions, Equipment Selection decisions, Production process
selection decisions, Managerial uses of breakeven analysis, Limitations of Breakeven analysis.
Note: The module will cover both theory and numerical problems with emphasis on decision
making for competitive advantage.
Module 3: Forecasting 10 Hrs
Forecasting as a planning tool, forecasting time horizon, short and long range forecasting, sources of data, types of forecasting, qualitative forecasting techniques, quantitative forecasting models - Linear regression, Moving average, weighted moving average, Exponential smoothing, Exponential smoothing with trends, Measurement of errors, Monitoring and Controlling forecasting models.
Note: The module will cover both theory and numerical problems
Module 4 : Facility Planning 10 Hrs
Facilities location decisions, factors affecting facility location decisions and their relative importance for different types of facilities, Facility location models, Facility layout planning: Layout and its objectives for manufacturing operations, warehouse operations, service operations, and office operations., principles, types of plant layouts – product layout, process
Nature Area Semester
Core MBA Retail Management II
Course Code:
MBARM206
Course Name:
OPERATIONS MANAGEMENT
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
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layout, fixed position layout, cellular manufacturing layouts, hybrid layouts, Factors influencing layout changes, Facilities utilities – lighting, ventilation, air conditioning, noise control, sanitation, Materials handling - objectives, principles, types.
Note: The module will cover theory focusing on safety, psychological factors, and productivity.
Module 5: Employee Productivity 10 Hrs
Productivity and work study, Productivity and the standard of living, Productivity and the organization, productivity, variables affecting labour productivity, work content and time, Work Study and related working conditions and human factors, Method Study , Introduction to Method Study, Data collection, recording, examining, and improving work, Material flow and material handling study, Worker flow study, Worker area study, Work Measurement, Introduction to Work Measurement, Work sampling study, Time study and setting standards, Numerical problems on productivity measurement, time study and work standards
Module 6: Capacity Planning 10 Hrs
Concept and overview of aggregation, Demand and capacity options and strategies in production and services, capacity and value, financial impact of capacity decisions, aggregate planning types and procedure, capacity requirement planning, concepts of yields(productivity) and its impact on capacity; Capacity requirement planning, Materials requirement planning, Planning hierarchies in operations, aggregate planning, purpose, necessity and importance of aggregate planning, Managerial importance of aggregate plans, alternatives for managing demand and supply, capacity augmentation strategies. Matching demand and capacity, demand chase aggregate planning, level production aggregate planning, capacity planning and steps, Resource requirements planning system, material requirement planning, objectives of MRP, elements of MRP, BOM, benefits of MRP, Capacity requirement planning and strategies. Job shop scheduling n jobs on 1 machine, n jobs on 2 machines. Numerical problems on job shop scheduling – Line Balancing theory – numerical problems on line balancing.
Module 7: Materials Management 8 Hrs
Role of Materials Management- materials and profitability, Purchase functions, Procurement procedures including bid systems, Vendor selection and development, Vendor rating,. Concepts of lead time, EOQ, DDLT problems, purchaser functions, Inventory Management: Concepts of inventory, types, Classification, selective inventory management, Inventory controlling techniques ABC VED, and FSN.
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Reference Books
1. B. Mahadevan, Operations Management Theory and Practice, Pearson education, Second impression 2007
2. William J. Stevenson Operations Management, 8th 2005.
3. Prof. K. Ashwathappa, K Sridhar Bhat, Production and Operations Management –Himalaya Publications
4. Upendra kachru, Production and Operations Management, Text and cases, first, excel Books.
5. Byron J Finch Operations Now, Tata Mc Grawhill, 3rd , ,2008 Norman Gaither and Greg Fraizer, Operations Management, Thomson SouthWestern
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Module 1. 8 Hrs
Introduction to Services: Growth and Characteristics of services, services Marketing Mix, Role of
physical evidence, processes and people; Service-scape; Internal response to service-scape;
Cognitive response, emotional response, physiological responses, behavioral response.
Module 2 10 Hrs
High contacts and low contact services, strategies for differentiation, Pricing of Services,
Distribution of Services.
Module 3 10 Hrs
Understanding service process - variety in process, value addition in process, task allocation,
decisions in service process planning.
Module 4 10 Hrs
Service consumer behavior, Decision making perspective, [ risk in services buying, Service
decision process, Service strategy; Anatomy of a service exchange - encounter types, customer
and staff, customer and system, customer and environment, customer and customer.
Module 5 10 Hrs
Understanding the service process, GAPS MODEL of services, Managing Demand and capacity,
Service branding, Service recovery and empowerment, Service Quality - Quality dimensions,
technical quality and functional quality.
Nature Area Semester
Core MBA Retail Management II
Course Code:
MBARM207
Course Name:
SERVICES MARKETING
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
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Suggested Readings:
1. Adrian Paye: The Essence of Services Marketing, Prentice Hall India.
2. Sanjay P. Palankar: Services Marketing, Himalaya Publishing House.
3. Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee: Services Marketing: People,
Technology, Strategy, Pearson Education.
4. K. Rama Mohana Rao: Services Marketing, Pearson Education.
5. J.N. Jain and P.P. Singh: Modern Marketing of Services-Principles and Techniques,
Regal Publications.
6. Deepak Bhandari and Amit Sharma: Marketing of Services, Vrinda Publications.
7. Bidhi Chand: Marketing of Services, Rawat Publications.
8. Nimit Chowdhary and M. Chowdhary: Textbook of Marketing of Services,
MacMillan India
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Group Work:
Projects: Submission and presentation
1. Qualitative Research
2. Survey Research
3. Experimental Research
Individual Evaluation:
1. Exercises
2. Tests on Conceptual Understanding
3. Viva on the Projects done
Given the nature of how BRM workshop is conducted, absence in one class will automatically
lead to non-understanding of subsequent classes and such person becomes hindrance to the
learning of rest of the students. Therefore attendance on all Classes Compulsory, Absence
without Permission on relevant ground would lead to the grade of ‘not-pass’,
Readings:
Any research methodology book prescribed by the faculty and lecture notes
Indicative Workshop Outline
1. Foundations of Research: Language of Research: Terminologies, Types of Questions, Time
in Research, Types of Relationships, Variables, Hypotheses, Types of Data, Unit of
Analysis, Two Research Fallacies
2. Philosophy of Research: Structure of Research, Deduction and Induction, Positivism and
Post- Positivism, Ethics in Research
3. Conceptualizing: Problem Formulation, Concept Mapping
4. Sampling: External Validity, Sampling Terminology, Statistical Terms in Sampling,
Probability Sampling, Non- Probability Sampling
Nature Area Semester
Workshop MBA Retail Management II
Course Code:
MBARM2WS1
Course Name:
BUSINESS RESEARCH METHODS-WORKSHOP
Credit Distribution
L-0 T-0 P-2
CIE 100
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5. Measurement: Construct Validity- Measurement Validity Types, Idea of Construct
Validity, Convergent and Discriminant Validity, Threats to Construct Validity, Reliability
Measurement Error, Types of Reliability, Reliability and Validity, Levels of Measurement,
Scaling: General Issues in Scaling, Thurstone Scaling, Likert Scaling, Guttman Scaling
6. Research Design: Internal Validity, Introduction to Design, Types of Designs
7. Survey Research: Types of surveys, selecting the survey method, constructing the survey-
Types of questions, question content, response format, question wording, question
placement.
8. Qualitative Research: The qualitative debate, measures, data, approaches, methods,
validity
9. Analysis: Data preparation, descriptive statistics, Correlation, Inferential Statistics
10. Write-Up: Key elements, formatting
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Module 1
Introduction, Basics, Starting SPSS, Navigating, Data Editor, SPSS Viewer, Getting your data in
Opening an Excel file, Manually entering data, Opening an existing SPSS file, Saving your work
Module 2
Cutting and pasting, Exporting, Describing data, Frequency distributions, Parametric vs. Non-
parametric statistics, Normality, Homogeneity of Variance,
Module 3
Frequency Distributions and Descriptive Statistics, Graphing, Z-Scores, T-Tests, ANOVA,
Correlation and Regression, Data Analysis, Analyzing Frequencies: Chi-square, Comparing two
groups
Module 4
T-tests, Paired T-tests, comparing two groups – Non-parametric, Two independent groups:
Mann-Whitney U, Paired groups: Wilcoxon Signed Rank Test, Testing associations between
continuous variables, Correlation.
Module 5
Parametric: Pearson correlation coefficient, Nonparametric: Spearman's rho, Getting Started
with SPSS, Describing Data I, Describing Data II
Module 6
A First Look at Some Sociological Data, Exploring Relationships, Regression, More on
Relationships, A First Look at Experimental Design, Central Limit Theorem, Building Confidence
In Confidence Intervals
Nature Area Semester
Laboratory MBA Retail Management II
Course Code:
MBARM2LB1
Course Name:
SPSS/SOFTWARE LAB
Credit Distribution
L-0 T-0 P-2
CIE 100
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Module 7
Concepts In Hypothesis Testing, Two Group Inference, Population Means, Comparing two
Population Means, Comparing Multiple, Groups – Parametric, One-Way Analysis of Variance
(ANOVA), and Additional Topics: Post-hoc tests (Multiple comparison test)
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III SEMESTER
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Nature Area
Semester
Core MBA Retail Management III
Course Code:
MBARM301
Course Name:
RETAIL PROMOTION MANAGEMENT
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
Module 1 – Introduction to IMC 4 Hrs Basic Concepts in Marketing Communications, Role of IMC in the Marketing Process Module 2 – Organization for Advertising and Promotion 4 Hrs The role of Ad Agencies and other marketing communication organizations Perspectives on Consumer Behavior Module 3 – Source Message and Channel Factors 8 Hrs Major variables in the communication system and their influence on consumer processing of promotional messages, Selection of a source for promotional messages and message structures/appeals used to develop a message including choice of medium Module 4 – Creative Strategy: Planning and Development 8 Hrs Role of creativity in Advertising, its process and types of creative copies influencing consumer behavior Role of Client and Agency, their relationship and conflicts Module 5 – Media Planning and Strategy 6 Hrs Media Planning concept and development, Understanding media characteristics and its implementation Module 6 – Sales Promotion 6 Hrs Nature, role, objective and importance of Sales Promotion , Types of consumer and trade oriented sales promotion tools, its coordination with Advertising Challenges in Sales Promotions
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Module 7 Public Relations, Publicity and Corporate Advertising, Direct Marketing and personal selling 8 Hrs Role of Public Relations, Publicity and Corporate Advertising in the Promotional Mix Advantages and Disadvantages of Public Relations/Corporate Advertising Methods of measurement , Different forms of Corporate Advertising , Role and importance of Direct Marketing/Personal Selling , Strategies and Tactics of Direct Marketing/Personal Selling , Scope and Effectiveness Module 8 – The Internet and The Interactive Media 4 Hrs Role and Importance, Evaluation of effectiveness , Role of additional online media References:
1. Shah, D’Souza: Advertising and Promotions, An Integrated Marketing Communications
Perspective, Tata McGraw Hill, 2009
2. Clow Kenneth E, Baack Donald: Integrated Advertising, Promotion and Marketing
Communications, Pearson Education.
3. Aaker, David A., Myers John, G., and Batra, Rajiv: Advertising Management, Pearson
Education.
4. S. H. H. Kazmi and S. K. Batra: Advertising and Sales Promotion, Excel Books
5. Dunn, S. Watson and Barban, Arnold M: Advertising – Its Role in Modern Marketing, The
Dryden Press.
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Nature Area
Semester
Core MBA Retail Management III
Course Code:
MBARM302
Course Name:
SUPPLY CHAIN MANAGEMENT
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
MODULE 1. 10 Hrs. Introduction to Supply Chain Management- Supply chain – objectives – importance – decision phases – process view – competitive and supply chain strategies – achieving strategic fit – supply chain drivers – obstacles – framework – facilities – inventory – transportation – information – sourcing – pricing. MODULE 2. 14 Hrs Designing the supply chain network - Designing the distribution network – role of distribution – factors influencing distribution – design options – e-business and its impact – distribution networks in practice – network design in the supply chain – role of network – factors affecting the network design decisions – modeling for supply chain. MODULE 3. 10 Hrs Designing and Planning Transportation Networks. Role of transportation - modes and their performance – transportation infrastructure and policies - design options and their trade-offs – Tailored transportation. MODULE 4. 10 Hrs Sourcing and Pricing. Sourcing – In-house or Outsource – 3rd and 4th PLs – supplier scoring and assessment, selection – design collaboration – procurement process – sourcing planning and analysis. Pricing and revenue management for multiple customers, perishable products, seasonal demand, bulk and spot contracts. MODULE 5. 10 Hrs Coordination in a Supply Chain Lack of supply chain coordination and the Bullwhip effect – obstacle to coordination – managerial levers – building partnerships and trust – continuous replenishment and vendor managed inventories – collaborative planning, forecasting and replenishment.
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MODULE 6. 10 Hrs Demand Management and Customer Service Outbound to customer logistics systems – Demand Management – Traditional Forecasting – CPFRP – customer service – expected cost of stock-outs – channels of distribution. Case studies RECOMMENDED TEXT BOOKS:
Sunil Chopra and Peter Meindl, Supply Chain Management – Strategy, Planning and Operation, Pearson/PHI, 3rd Edition, 2007.
Supply Chain Management by Janat Shah Pearson Publication 2008.
A Logistic approach to Supply Chain Management – Coyle, Bardi,
Longley, Cengage Learning, 1/e. REFERENCE BOOKS:
Donald J Bowersox, D and J Closs, M Bixby Coluper, Supply Chain Logistics Management, TMH, Second Edition, 2008.
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Nature Area
Semester
Core MBA Retail Management III
Course Code:
MBARM303
Course Name:
RETAIL STORE MANAGEMENT
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
Module 1: SHOP LOCATION AND SITE 4 Hrs Importance of Location and Site, Location and Site, Evaluation and Selection Guidelines Module 2:DAILY OPERATING POLICIES and PROCEDURES 4 Hrs Shop Opening Tasks: Store Employees and Services – Store timings, Employee break scheduling, Store employee grooming standards, Attendance record keeping, Product Knowledge, Customer in and out procedures, Store Back Office and Cash Handling. Product Returns, Customer Service Desk, Crowd Management, Closing Procedures Module 3:STOCK MANAGEMENT 4 Hrs Ordering, Receiving, Checking, Marking / Price Tagging, Storage, Inter-Outlet Transfers, Expiry and Damaged Goods Control, Returns and Claims, Stock take, Staff Purchases Module 4: CASH HANDLING AND CONTROL 6 Hrs Cash Register, Payment Processing, Cash Management. Module 5: UPKEEPING SHOP IMAGE 6 Hrs Shop Layout, Housekeeping and Maintenance, Front End Tasks, Back End Tasks, Schedules for Housekeeping and Maintenance Module 6: SECURITY MANAGEMENT 6 Hrs Shop Safety and security, Preventive Measures, Remedial Works, Shop Security Module 7: SALES POLICY, MERCHANDISE DECISIONS 6 Hrs Bills and Receipts, Merchandise Reservation, Refund and Exchange, Handling Inquiries, Product Knowledge, Handling Complaints, Service Recovery Merchandise Buying, Merchandise Control
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Module 8: ORGANISATION AND PEOPLE MANAGEMENT 8Hrs Organizational Structure, Culture Development, People Management Module 9 : FINANCIAL CONTROL 6 Hrs Financing the Initial Operation, Budgetary Control, Evaluation of Merchandise Effort, Evaluation of the Retail Performance
References:
1. Retail Operation; How to run your own store (2nd edition) by Angie Tang and Sarah Lim
Pearson Publications
2. Retail store Operations by Sriram Iyer, Tata McGraw Hill
3. Store Operations by Vishal Agarwal, Wiley India Publications
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Nature Area
Semester
Core MBA Retail Management III
Course Code:
MBARM304
Course Name:
CUSTOMER HANDLING WITH CRM
Credit Distribution
L-3 T-0 P-0
CIE 50
SEE 50
Module I 4 Hrs
Changing nature of Marketing and Customer service -The economics of building customer
relationships.
Module II 4 Hrs
Customer value and customer satisfaction: Precursors to CRM
Module III 8 Hrs
Role of CRM in the various stages of sales cycles.
Module IV 10 Hrs
CRM –The basic concepts – Planning the CRM, -The CRM strategy: CRM strategy relies heavily on
the efficient and accurate capture and use of customer information. Therefore, organizations
have a responsibility to meet or exceed their customer’s expectations to privacy.
Module V 8 Hrs
Role of IT and tools for CRM, eCRM
Module VI 8 Hrs
CRM implementation and guarding against CRM failures
Module VII
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