mba 595 dustin pfeifer audit final project

Dr. KershawCorporate Communication and

Reputation AuditMarch 6, 2013Dustin Pfeifer

Hewlett Packard

Mission and Values Customer loyalty

We earn customer respect and loyalty by consistently providing the highest quality and value. 

Profit We achieve sufficient profit to finance growth, create value for our shareholders and achieve our corporate objectives.

Growth We recognize and seize opportunities for growth that builds upon our strengths and competencies. 

Market leadership We lead in the marketplace by developing and delivering useful and innovative products, services and solutions. 

Commitment to employees We demonstrate our commitment to employees by promoting and rewarding based on performance and by creating a work environment that reflects our values.

Leadership capability We develop leaders at all levels who achieve business results, exemplify our values and lead us to grow and win.

Global citizenship We fulfill our responsibility to society by being an economic, intellectual and social asset to each country and community where we do business.

HP Values Passion for customers

We put our customers first in everything we do.  Trust and respect for individuals 

We work together to create a culture of inclusion built on trust, respect and dignity for all.

Achievement and contribution We strive for excellence in all we do; each person's contribution is critical to our success.

Results through teamwork We effectively collaborate, always looking for more efficient ways to serve our customers.

Speed and agility We are resourceful and adaptable, and we achieve results faster than our competitors.

Meaningful innovation We are the technology company that invents the useful and the significant.

Uncompromising integrity We are open, honest and direct in our dealings.

Corporate Social Responsibility (CSR)

Newsweek Green Rankings Global 500 Greenpeace Guide to Electronics Combined Green Score Environmental friendly parts Early Infant Diagnosis (EID)

Employee Communications

Base Pay Health and Safety Employee Stock Purchase Plan “Leading Ideas” Series

Stakeholders

Customers Employees Investors Legislators and regulators Industry analysts and media Nongovernmental organizations (NGOs) Suppliers Universities Communities

Social Media

Facebook Twitter LinkedIn YouTube HPblogs

Media Coverage January 2012: $425,000 Fine September 2012: Shares Drop to 9 Year

Low September 2012: 3 Former HP Managers

Arrested October 2012: HP CEO States, “We’re

Screwed.”

Reputation and Brand

Fortune’s Most Admired Companies List HP was ranked 6th in computers

Harris Interactive Reputation Quotient HP was ranked 32nd

Millward Brown Brandz HP was ranked 26th globally

Interbrands Best Global Brands HP was ranked 15th in top 100 global brands

Boston College and Reputation CSR Index HP ranked 48th globally

Actionable Recommendations

Accountability Communication Corrupt Management

HP’s Main Competitor

Apple is number one in the technological department in about every survey around. They also have a the number one CSR index, as well as reputation in this department to go along with their enormous profability.

Company Changes and Corporate Communications

Top executive accountability Effective communications Quarterly updates about the company as

a whole Monthly public appearances by top

executives

Executive Summary

Corporate Social Responsibility Social Media Media Confidence Reputation Rankings Stakeholders

YouTube Introduction Link https://bl2prd0611.outlook.com/owa/re

dir.aspx?C=oxA0ShyMtEuPD7yv1yjbjV9EaDjR888I8dPK4erfcmowysXFU9vEGmtExDCDXbJYhVwR4Z7TKHU.&URL=http%3a%2f%2fyoutu.be%2fo9IQM3tzWa8