may 5, 2004slide 2 team organization may 5, 2004slide 3 overview define goals, objectives, risks...
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May 5, 2004 Slide 2
Team Organization
Ze a l Pa te lPrin ciple
I n v e s t ig a to r
J e re m y W ils o nS o f twa reEn g in e e r
D a n ie l A n de rs o nPro g ra m A n a ly s t
W e b D e s ig n
D e bo ra hA n de rs o n
Pro g ra m A n a ly s t
J e f f M cC re a ryPro g ra m A n a ly s t
S e a n A lco sPro g ra m A n a ly s t
May 5, 2004 Slide 3
Overview
• Define Goals, Objectives, Risks
• Product Components
• Prototype Components
• Testing
• Budget
• Schedule
May 5, 2004 Slide 4
Societal Problem Defined
Tire blowouts cause 23,000 crashes per year, including 535 fatal accidents, 66 percent of which can be attributed to low tire pressure,
according to the National Highway Transportation Safety Administration.
The NHTSA further states that the operators of 1 out of 3 vehicles are driving with low tire pressure and are unaware of the problem.
May 5, 2004 Slide 5
Societal Impact
May 5, 2004 Slide 6
Government Solution
• Transportation Recall Enhancement Accountability and Documentation Act (TREAD Act)
• Tire pressure monitoring – Section 13
• Monitoring phased in October 2004 to October 2007
May 5, 2004 Slide 7
Federal Mandates Issues
• Provisions for direct and indirect monitoring– Direct Monitoring is through sensors mounted inside the
tire– Indirect monitoring is calculated by wheel rotation rates
through the ABS system
• Mandate declared ineffective and must be rewritten for only direct monitoring
*Detroit News
May 5, 2004 Slide 8
Mandated Alert Levels
Ideal Pressure = 22 psi
10.00
12.00
14.00
16.00
18.00
20.00
22.00
24.00
26.00
28.00
30.00
0 25 50 75 100 125 150 175 200
Degrees Fahrenheit
psi
Ideal
OmnAuto
DirectAlert
IndirectAlert
May 5, 2004 Slide 9
Pressure is Critical
*Bridgestone/Firestone
May 5, 2004 Slide 10
Temperature is Critical
*Bridgestone/Firestone
May 5, 2004 Slide 11
Solution Description
The OmnAuto system provides the capability to alert the driver of low pressure relative to temperature and maintains a history to spot
potential dangerous trends.
May 5, 2004 Slide 12
Product Goals
• Meet and exceed tire pressure monitoring mandate
• Will be the first pressure and temperature monitoring system with built in historical data
• Proof of concept
• SBIR funding for phase II
• Start production March 2005
May 5, 2004 Slide 13
Product Objectives
• Integrate commercial temperature and pressure sensors
• Monitor conditions real-time• Real-time processing of data• Generating alarms real-time • Store data at pre-determined time
intervals• Provide graphs of the data for further
analysis
May 5, 2004 Slide 14
Product Risks
• Loss of real time data capture -Proprietary CAN protocols
• Dependant upon properly functioning automobile
• RF interference• Failure to meet the industrial standards
or obtain QA certification
May 5, 2004 Slide 15
OmnAuto TMS Solution
C o m p u te rize dC o n tro l S ys te m
C A N B US
R F R e ce iv e r
D a s hA le rt R F 1 5 % L o w
D L C (D a ta L in k C o n tro lle r)
O M B (S e cu rity Ne two rk )
Tire S e n s o rs (4 )
H a rd wa re In terfa ce
P ro cesso r
R e m o vabl e M e m o r y
C o m p u te rize d C o n tro l S ys te m
M e m o r y
May 5, 2004 Slide 16
OmnAuto TMS Dataflow
D e vic e D r ive rP ro c e s s in gF u n c tio n s
E m b e d d e dD a ta b a s e
E n g in e
P h ys icalM em ory
V e h ic le D L C
May 5, 2004 Slide 17
OmnAuto TMS Solution
C o m p u te rize dC o n tro l S ys te m
C A N B US
R F R e ce iv e r
D a s hA le rt R F 1 5 % L o w
D L C (D a ta L in k C o n tro lle r)
O M B (S e cu rity Ne two rk )
Tire S e n s o rs (4 )
H a rd wa re In terfa ce
P ro cesso r
R e m o vabl e M e m o r y
C o m p u te rize d C o n tro l S ys te m
M e m o r y
May 5, 2004 Slide 18
Project Sensors
May 5, 2004 Slide 19
Prototype Sensors
May 5, 2004 Slide 20
Prototype Sensors
May 5, 2004 Slide 21
Project Input
R F R e ce iv e r
D L C (D a ta L in k C o n tro lle r)
O M B (S e cu rity Ne two rk )
D e vic e D r ive r
May 5, 2004 Slide 22
Prototype Input
May 5, 2004 Slide 23
Project Alarms
C A N B US
D a s hA le rt R F 1 5 % L o w
D L C (D a ta L in k C o n tro lle r)
D e vic e D r ive r
May 5, 2004 Slide 24
Prototype Alarms
D e vic e D r ive r C o m p u te rS c r e e n
May 5, 2004 Slide 25
Project Historical Output
P ro cesso r
R e m o vabl e M e m o r y
May 5, 2004 Slide 26
Prototype Historical Output
D e vic e D r ive r
May 5, 2004 Slide 27
Prototype Hardware
Te m pe ra tu reS e n s o r
Pre s s u reS e n s o r
L a bJ a ck
C o m pu te rS D M e m o ryC a rd/R e a de r
May 5, 2004 Slide 28
Prototype Dataflow
L a bJ a ckin te rfa ce
Pro ce s s in gM o du le
A la rm in gW in do w
S D M e m o ryC a rd
May 5, 2004 Slide 29
Testing
May 5, 2004 Slide 30
Product Risks
• Loss of real time data capture -Proprietary CAN protocols
• Dependant upon properly functioning automobile
• RF interference• Failure to meet the industrial standards
or obtain QA certification
May 5, 2004 Slide 31
Risks Mitigated
• Develop Protocols for one manufacturer, focused marketing
• System check every time ignition is turned on
• Unique sensor ID to only log data for the four sensors
• A well-developed project plan - to meet QS-9000 to ensure quality assurance.
May 5, 2004 Slide 32
Team Structure
O m n A u toPre s ide n t
Prin cipleI n v e s t ig a to r
S o f twa reEn g in e e r
Ele ctrica lEn g in e e r
M e ch a n ica lEn g in e e r
H a rdwa reTe a m
S o f twa reTe a m
Pro g ra mA n a ly s t s
May 5, 2004 Slide 33
Cost Per Unit
Estimated Product Cost per Unit
Sensors $ 34.00
56MB memory chip $ 24.00
Processor Board/Chip $ 55.00
Housing $ 35.00
Display $ 34.00
SD card $ 5.00
Total $187.00
May 5, 2004 Slide 34
Phase II Cost
Phase II - Prototype
Administration $ 29,166.67
Overhead $114,000.00
Personnel $238,000.00
Materials & Consumables $ 54,661.00
Facilities $ 95,000.00
Total Cost $530,827.67
May 5, 2004 Slide 35
Phase III Cost
Phase III - Production
Administration $ 128,000.00
Overhead $ 270,000.00
Personnel $ 547,000.00
Materials & Consumables $6,864,500.00
Facilities $ 110,000.00
Total Cost $7,919,500.00
May 5, 2004 Slide 36
Profit Margin & Break Even
FUNDING
Total Production Phase 3 Cost $7,919,500.00
Cost per Unit $ 187.00
Profit per Unit $ 105.00
Sales Price per Unit $ 292.00
Sales Units 30,000
Production Units 34,500
Total Sales $8,760,000.00
Total Product Cost $7,919,500.00
Profit/Loss $840,500.00
Market share for the profit 0.750%
Units sold for Breakeven 27122
Cars needing sensor in 2006 4,000,000
Market Share to Break even 0.68%
May 5, 2004 Slide 37
Phase II Schedule
Milestones
May June July Aug Sept Oct Nov Dec Jan Feb
2004 2004 2004 2004 2004 2004 2004 2004 2005 2005
Prototype Design x
Prototype Hardware x x
Prototype Software x x x x x
Integrate Hardware & Software x
Formal Testing x x
Production Specification Complete x
May 5, 2004 Slide 38
Conclusion
• Tires are not properly inflated• Federal Mandate is not strong enough• If data is available, safety will improve,
both long and short term• Correct Team, Correct Solution
• OmnAuto TMS will alert consumers to potentially dangerous conditions
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