may 2010 truetrends by truecar
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May 14th, 2010
by
Automotive intelligence covering new car prices, best car deals and more.
The Truth Will Prevail
TrueCar obtains data directly from car dealers, respected dealer management system (DMS) providers, and well-known data aggregators within the automotive space.
We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more. TrueCar is insatiable about data with our goal to find 100% of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem.
Our data is among the most timely and comprehensive in the industry, as we are able to process most car sales within a week of the actual sales date, and have a substantial fraction on the site within 48 hours of the actual sale. TrueCar believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.
Score
TrueCar Price Flex Score
1
Least Flexible 2010 Models
ModelMake Score
Most Flexible 2010 Models
ModelMake
Least and Most Flexible 2010 Vehicles ( by Body Type )
Least Flexible ModelBody Type Most Flexible Model
What is the TrueCar Price Flex Score?
The TrueCar Price Flex Score measures the elasticity of transaction price by model. The Price Flex Score calcula-tion dynamically incorporates the factors that effect price variance including the model’s transaction price range, current inventory and sales data. A vehicle experiencing extremely low inventory and a small range of transaction prices will have a low Price Flex Score. Don’t expect much of a discount from the TrueCar average transaction price on a vehicle with a low Price Flex Score. If a vehicle has a high Price Flex Score, however, you have the potential to strike
a deal significantly below (or above, if you’re not careful!) the TrueCar average transaction price. Here are the 2010 models with the highest and the lowest Price Flex Scores. We also show the models with the highest and lowest Price Flex Score within each vehicle category. The scores range from 1 to 100. A score of 1 corresponds to the lowest Price Flex Score and indicates a very small -if any- negotiation power. A score of 100 indicates the highest Price Flex Score, meaning there is a big range of transaction prices for that model.
May 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Audi
Lincoln
Audi
Chevrolet
Ford
Acura
Chevrolet
Ford
Audi
Buick
Audi A5 (Score: 1)
Chevrolet Camaro (Score: 9)
Ford Explorer Sport Trac (Score: 8)
Audi A4 (Score: 2)
Lincoln Navigator (Score: 1)
Chrysler Town & Country (Score: 6)
Subaru Outback (Score: 21)
Convertible
Coupe
Pickup
Sedan
Sport Utility
Van
Wagon
BMW 650i (Score: 87)
Hyundai Accent (Score: 100)
Dodge Ram 2500 (Score:100)
Mitsubishi Lancer (Score: 99)
Jeep Commander (Score: 98)
Volkswagen Routan (Score: 99)
Nissan cube (Score: 96)
Dodge
Hyundai
Mitsubishi
Mitsubishi
Volkswagen
Jeep
Nissan
Nissan
Chevrolet
Mazda
Ram 2500
Accent
Lancer
Galant
Routan
Commander
Titan
Versa
Aveo
MAZDA6
A5
Navigator
A4
Suburban
Expedition
MDX
Equinox
Flex
A3
Enclave
1
1
2
3
3
4
4
4
5
5
100
100
99
99
99
98
98
98
97
97
Greatest Discounts
1
Make
Top Discounts: 2010 Makes Top Discounts: 2011 Makes
Top Discounts: 2010 Models Top Discounts: 2011 Models
Rank % Below MSRP
2
3
4
5
1
MakeRank % Below MSRP
2
3
4
5
1
Make / ModelRank % Below MSRP
2
3
4
5
1
Make / ModelRank
2
3
4
5
2
% Below MSRP
May 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Ford
Chevrolet
Chrysler
GMC
Lincoln
Chevrolet Cobalt
Hyundai Sonata
Jeep Grand Cherokee
GMC Sierra 1500
Toyota Avalon
Toyota Camry
Honda Pilot
BMW 1 Series
Volvo C70
Kia Sorento
25%
18%
18%
18%
17%
9%
8%
7%
7%
7%
Toyota
Honda
Kia
BMW
Volvo
8%
8%
7%
7%
6%
14%
14%
11%
11%
11%
Makes with Greatest Discounts on 2010 Vehicles
% B
ELO
W M
SRP
5%
7%
9%
11%
15%
13%
Ford ChevroletChryslerGMCLincoln
November December January February
How Do I Use This?The greatest percent below MSRP helps identify the biggest consumer discounts of the month. Below, TrueCar ranks 2010 and 2011 vehicles with average transaction prices that comprise the greatest percent off the make or model’s average MSRP.
Top discounts for 2010 Models are based on the top discounts for each brand.
Greatest Discounts (continued...)
3
Top 2010 Models ( by Body Type ) Top 2011 Models ( by Body Type )
ModelBody Type% Below MSRP ModelBody Type
% Below MSRP
May 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Best Day of the Month to Buy a Car
Chevrolet Cobalt
Chevrolet Silverado 1500
Jeep Grand Cherokee
Ford Focus
Ford Mustang
Chrysler Town & Country
Hyundai Elantra Touring
Toyota Camry
Honda Pilot
Volvo C70
Toyota Sienna
Volvo C30
Sedan
Pickup
Sport Utility
Coupe
Convertible
Van
Wagon
Sedan
Sport Utility
Convertible
Van
Coupe
25%
19%
18%
15%
11%
11%
10%
9%
8%
7%
7%
6%
Consumer Tip of the Month
Our projections for the best and worst day to buy a new vehicle are rooted in an analysis of historical sales as well as short term forecasts. Our projections, over the next 31 days, suggest that the best day to buy a car will be on Memorial Day, May 31st, the last Monday of the month. The worst day to buy a car will likely be on Thursday, June 10th.
Best Day to Buy a VehicleMay 31st, 2010Average Discount: 6.89%
Worst Day to Buy a VehicleJune 10th, 2010Average Discount: 5.15%
PRO
JEC
TED
AVE
RA
GE
DIS
CO
UN
T
4.5%
5.0%
5.5%
6.0%
6.5%
7.0%
5/17/10 5/21/10 5/25/10 5/29/10 6/02/10 6/06/10 6/10/10 6/14/10
May 31, 2010
June 10, 2010
*The pickup and wagon categories have been purposely excluded due to insu�cient data for those categories.
Top Vehicles ( by Body Type )
Top Vehicles (overall)
Greatest Price Drop Month Over Month
4
1
Year / Make / Model / TrimRank $ Drop From Last Month
2
3
4
5
Year / Make / Model / TrimBody Type
For each body type, TrueCar tracks the average transaction price for each trim and lists vehicles with the greatest drop in price month over month.
TrueCar also ranks the trims with the overall greatest drop in price from April 9th, 2010 to May 6th, 2010.
$ Drop From Last Month
May 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Largest Total Incentives for May
Sport Utility
Sedan
Van
Pickup
Convertible
Coupe
Wagon
2010 Lexus GX 460 4WD 4dr
2010 Toyota Camry 4dr Sedan V6 Auto XLE
2010 Volkswagen Routan 4dr Wagon SE
2010 Honda Ridgeline 4WD Crew Cab RTL
2010 BMW 3 Series 2dr Convertible 335i
2010 Chevrolet Camaro 2dr Coupe 1LT
2010 Volkswagen Jetta SportWagen 4dr Man TDI
2010 Lexus GX 460 4WD 4dr
2010 Mercedes-Benz GL-Class 4MATIC 4dr 3.0 BlueTEC
2010 Toyota Camry 4dr Sedan V6 Auto XLE
2010 Volkswagen Routan 4dr Wagon SE
2010 Cadillac CTS Sedan 4dr Sedan 3.0L RWD
($987)
($930)
($837)
($685)
($682)
($987)
($837)
($685)
($613)
($395)
($342)
($149)
This table shows the highest incentive for each brand ranked. Generally, incentives are active throughout the month in which TrueTrends by TrueCar is released. Though active at the time of the reports’ release, incentives are subject to change without notice. Check for updates on the TrueCar price report for each model and with your dealer.
Models with Largest Total Incentives
1
Make / ModelRank Customer Cash Rebate
2
3
4
5
BMW M6
Infiniti QX56
GMC Sierra 1500
Chevrolet Silverado 1500
Ford Super Duty F-250
$0
$0
$5,000
$5,000
$5,000
$12,500
$6,000
$0
$0
$0
Dealer Cash
5
2010 Vehicles: Shortest Days in Inventory 2010 Vehicles: Longest Days in Inventory
1
Make / ModelRank Days in Inventory
2
3
4
5
6
7
8
9
10
2
3
4
5
6
7
8
9
10
1
Make / ModelRank Days in Inventory
Shortest to Longest ( by Body Type )
Industry Wide Average Days in Inventory for April: 50 Days
Shortest and Longest Days in Inventory
1
7
Make / ModelRank Days in Inventory
2
3
4
5
6
2011 Vehicles: Shortest Days in Inventory 2011 Vehicles: Longest Days in Inventory
1
Make / ModelRank Days in Inventory
2
3
4
5
6
7
8
9
2
3
4
5
6
7
8
9
1
Make / ModelRank Days in Inventory
April’s Shortest and Longest Days in Inventory
TrueCar ranks the vehicles that spend, on average, the shortest and longest days on the lot before they sell. We rank by both overall shortest / longest days in inventory and by category. Vehicles that spend little time in inventory are in high demand, while vehicles that spend an extended time in inventory are in low demand.
May 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
Hyundai Tucson
Mercedes-Benz GL350 BlueTEC
Toyota Highlander
Toyota RAV4
GMC Terrain
Audi Q5
Lexus LX 570
Subaru Outback
Chevrolet Equinox
Mercedes-Benz E550
BMW X5
BMW 128i
Scion xB
Ford F-350
Toyota Avalon
Ford F-250
BMW 335i
BMW 328i
Infiniti M37
Volvo C70
Volvo C30
Mercedes-Benz SL550
Toyota Camry
Toyota Camry Hybrid
Kia Sorento
Toyota Sienna
Hyundai Sonata
Honda Pilot
Hyundai Sonata
Ford Mustang
Ford F-350
Mitsubishi Galant
Ford F-250
BMW 135i
Ford Transit Connect
BMW 528i
Hummer H3
Toyota Yaris
Sport Utility
Van
Wagon
Sedan
Pickup
Coupe
Convertible
32
51
55
58
59
61
78
10
10
12
13
13
14
14
14
15
15
4
4
7
7
7
8
8
8
13
35
32
30
30
29
27
20
15
14
157
113
108
108
105
100
100
97
97
96
6May 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc.
2
3
4
5
Lowest Percentage of 2010 Vehicles Sold
Make Rank % of Sales
1 smart*
Kia
Hyundai
Suzuki
Infiniti
4.3%
48.0%
62.1%
74.5%
79.7%
2
3
4
5
Highest Percentage of 2011 Vehicles Sold
1
MakeRank % of Sales
Hyundai
Kia
Volvo
Toyota
Infiniti
33.6%
29.8%
18.0%
14.8%
14.5%
Although still early in the year, 2011 model year vehicles started showing up in decent numbers within the last few weeks and already make up 6% of total vehicle sales.*The smart car has 94.3% of the 2009 model year share.
Percent Industry Share of Model Year Vehicles
Model Year Share shows the percentage share of 2010 model year vehicles sold within the last month versus vehicles of any other model year sold. Generally, the higher the model year share value, the higher the discount a consumer can expect to receive on that given model. It also reflects that dealers are more likely to cut deals on a 2010 model in order to make room for a 2011. At this time of year, many brand’s model year mix are predominantly comprised of 2010’s. The makes with the highest percentage of 2010 model year share are Buick, Subaru, and Lexus.
Model Year Share
Between 2009, 2010, and 2011 vehicles, 2010 shares 92% of total sales.
92% 2010 VEHICLES
20092%
201092%
20116%
May 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 7
Appendix
About Us
TrueCar is the authority in new-car pricing. We show car buyers and car dealers how much people actually paid for a particular car in a specific local area. With TrueCar pricing, both new car buyers and new car dealers can know at any time what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious – using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar’s real-time, unbiased information about
Contact Us
TrueCar Inc.225 Santa Monica Blvd, 6th FloorSanta Monica, CA 90401(800) 200-2000info@truecar.com
Visit us at www.truecar.com
marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers. Our innovative new car pricing service is offered free of charge on our website at www.truecar.com, on our mobile site at mobile.truecar.com, and via syndication of our tools and pricing data to leading automotive research sites throughout the web.
Disclaimer
This report and the information contained herein is for your noncommercial, personal use on an “as-is, as available” basis and may be used by you for informational purposes only. TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this report and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose, and non-infringement. The information contained in this report may
include technical inaccuracies or typographical errors. Neither TrueCar nor any of its parents, subsidiaries, affiliates, or their respective partners, officers, directors, employees, or agents shall be held liable for any damages, whether direct, incidental, indirect, special, or consequential, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this report.
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