maximizing linkedin for social media marketing

@JoyceMSullivan #nyusmi

Created and Presented by:

Joyce SullivanFounder | CEO

SocMediaFin.com

Exclusive Presentation for:

NYU Midtown CenterNew York, NY USA

Wednesday, July 25, 20122:30 - 4:00 pm EDT

Maximizing

For Social Media Marketing

@JoyceMSullivan #nyusmi

Created and Presented by:

Joyce SullivanCEO | Founder

SocMediaFin.com

Exclusive Presentation for:

- overview and introductions- industry trends - global day

LinkedIn- Overview- Tools- Social Media Marketing- your own- your group- your organization- What’s Next- Discussion and Questions

AGENDA:

NYU Midtown CenterNew York, NY USA

Wednesday, July 25, 2012

2:30 - 4:00 pm EDT

Maximizing For Social Media Marketing

@JoyceMSullivan #nyusmi3

Visit us > SocMediaFin.com

@JoyceMSullivan #nyusmi

Maximizing LinkedIn for Social Media Marketing

Once used for recruiting only, LinkedIn has matured into:

- powerful social media marketing platform- allows companies to recruit employees- generate new business- strengthen current relationships- establish industry communities- reinforce brand loyalties.

@JoyceMSullivan #nyusmi

Social Media Tools: How Do I Know Which One I Should Use?

① Who are you?

② What do you have to say?

③ Who are you trying to reach?

④ How do THEY want to be reached (or not reached)

⑤ Once you connect, then what?

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http://schedule.sxsw.com/2012/events/event_IAP9392

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SXSW 2012 Financial Services & Technology Rockstar Women

Five global women – NZ, UK, US - who work in financial services and use social media for work

@JoyceMSullivan #nyusmi9

Council of Economic Advisors, February 2012 report

US Industry Trends: Shrinking and Growing Industries 2007 - 2011

@JoyceMSullivan #nyusmi

LinkedIn

Founded in December 2002As of May 2012:- 162 million members- 200 countries-World’s largest professional network on the internet- Available in 18 languages; 45 languages for Groups

@JoyceMSullivan #nyusmi

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5 questions to ask yourself before connecting using social media…

① Who are you?

② What do you have to say?

③ Who are you trying to reach?

④ How do THEY want to be reached (or not reached)

⑤ Once you connect, then what?

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@JoyceMSullivan #nyusmi

Thank you!Connect with me!

LinkedIn: http://linkedin.com/in/joycemsullivan

Website: http://socmediafin.com

Twitter: http://twitter.com/joycemsullivan

Facebook: http://facebook.com/socmediafin

Watch me talk “Career Reinvention” > Joyce

Sullivan on WSJR with Maria Bartiromo

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@JoyceMSullivan #nyusmi

Created and Presented by:

Joyce SullivanFounder | CEO

SocMediaFin.com

Exclusive Presentation for:

NYU Midtown CenterNew York, NY USA

Wednesday, July 25, 20122:30 - 4:00 pm EDT

Maximizing

For Social Media Marketing