maximizing indonesian internet user potential (for marketing)
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Maximizing Indonesian Internet User Potential
Presentation by Detikcom
What’s on this presentation
Presentation by Detikcom
A. Internet EvolutionB. Indonesian Internet UsersC. How to Start Online
CampaignD. Benefit of Online Campaign
Internet Evolution
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Worldwide Internet Users
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http://www.internetworldstats.com/stats.htm
360,985,492
1,463,632,361
2000
2008
305 %in 8 years
Various Access Tools
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Various Infrastructure
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Indonesian Internet Users
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Users Growth
Source: APJII and Synovate analysis
*) Estimation
1450 %in 8 years
Internet Penetration for SEC AB
Among People with the following criteria:• SEC AB• Productive ages : 18 -55 y.o• Living in greater Jakarta and
Surabaya
Source: Synovate Research June 2008
For Internet Users, Roles of Each Media in …
0
20
40
60
80
100
...drawingattention
...arousinginterest
...deliveringinformation
...supportingpurchasedecision
...being asource of
entertainment
TV
Magazine
Newspaper
Internet
Radio
Source: Synovate survey in 4 main cities
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How to startOnline Campaign
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1. Set YourCampaign Goals
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1.1. Brand Awareness & Credibility
1.2.Communities
1.3. Customer FeedBack
1.4. Creating Sales
2. Create YourCampaign
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2.1. Specific Site (not corporate site )
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Top 1 game site, to gather database
HP Indonesia, HP OfficeJet,Sales Activity
2.2. Online Advertising
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Display Ads – Text Ads - Email – Newsletter - etc
Invite People to Your Site
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Creative makes The Difference
3. Choose
The Right Media
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3.1. Media Segmentation
3.2. Unique Visitors
3.3. Pages Viewed
3.4.User Behavior
Please never use the word “Hits”Please never use the word “Hits”Greg Stuart, former President of IAB, writer of “What Sticks”
Statistic Tools to Statistic Tools to Measure WebsitesMeasure Websites
Benefit ofOnline Campaign
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1. Reach1. ReachA Potential New Media which reach
a lot & growing user
2. Right Target2. Right TargetMass Target : Educated people, SES ABSegmented : segmented sites
3. Transparent Report3. Transparent ReportReliable & Measurement Reporting System
High Interactivity :• Two way• Audio visual
4. Interaction4. Interaction
5. Always On : 5. Always On : 24 hours, 7 days & 7 nights
THANK YOU
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