maximizing business value as you migrate to aws

© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Maximizing Business Value

as You Migrate to AWS July 13, 2016

2

Director of AWS Strategy &

Architecture

• 4-year (in total) “boomeRacker”

• Worked in IT for 20 years

• Working with cloud since 2009James Cowe

Who am I?

3

Migrating to AWS

4

T h e r e ’ s n o s u c h t h i n g a s a g r e e n f i e l d

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Common challenges

People, process,

technology

Migration inexperience

AWS platform

knowledge

Priority

Workload

FUD

6

AWS Cloud Adoption

Framework

Is there a

framework?

Yes!https://aws.amazon.com/professiona

l-services/CAF/

7

Everyone has a method for migrating apps

Common approaches

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The 5 Rs

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It depends

What is a realistic approach?

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RearchitectReplatform

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Rearchitect

Benefits of cloud

12

Replatform

Time to achieve

13

Re-ArchitectRe-Platform

?

Which makes sense?

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Transition

Take a phased approach

Optimize Transform

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Transition

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Benefit immediately

Reduced costs Increased agility

Global capability Increased security/

governance

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Leverage base services

EC2VPC

Elastic Load

Balancing

CloudFront

Base Services Supporting Services

Import/

Export Snowball

Storage

GatewayDirect Connect

Database

Migration

Service

CloudTrail

IAM

CloudWatch

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Optimize

19

Gain bigger benefits

Improved

scalability

Increased

flexibility

Reduced time-to-

market

Simplified

architectures

Improved

availability

Improved

security

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Higher-order services

Base services

Amazon

S3

RDS

Amazon

Elasticsearch Service

EMR

SESDirectory

Service

Elastic

BeanstalkElastiCache

Supporting services

AWS Config

Auto Scaling

Amazon

Inspector

Trusted

Advisor

Leverage

more of the

platform

Route 53

Amazon

SNS

Amazon

SWF

Amazon API

Gateway

AWS KMS

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Transform

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Go cloud native

http://aws.amazon.com/architecture

Stateless

applications

Loose

coupling

Automated

infrastructure

Micro-

services

Disposable

infrastructure

Utilize

caching

Database

choice

Remove single points of

failure

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Managed AWS services

Base services

ECSLambda

DynamoDB SQS

Amazon

Kinesis

SNS

API Gateway

Supporting services

OpsWorks

Amazon

Cognito

Mobile Analytics SWF

CloudFormation

CodeCommit CodeDeploy CodePipeline

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Three-pronged strategy

Transition Optimize TransformKeep the lights on Dominate Innovate

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The ultimate goal?

Sustainable

competitive advantage

26

Why Rackspace?

27

VIS ON“TO BE RECOGNIZED

AS ONE OF THE WORLD’S

GREATEST SERVICE

COMPANIES.”

THE RACKSPACE

About Rackspace

300,000+ CUSTOMERS

CUSTOMERS IN

120+ COUNTRIES

50,000+ VMs≅70 PB STORED

118,000+ SERVERS

PORTFOLIO OF HOSTED SOLUTIONS

DEDICATED-CLOUD-HYBRID

6,200+ RACKERS

$2.0B+ ANNUALIZED

REVENUE

SERVE OVER

60%FORTUNE® 100

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>1,500 Business &

Technical Professional

Accreditations

>300 Solution Architect

Associate Certifications

27 Solution Architect and

DevOps Professional

Certifications

GLOBAL EXPERTISE* AWS CAPABILITY OFFERS

Audited AWS Managed

Service Partner Designation

AWS DevOps Competency

Certification

AWS Marketing & Commerce

Competency Certification

Advanced Consulting

Partner Status in the AWS

Partner Network (APN)

Authorized AWS Reseller

Fanatical Support for AWS

Across All Twelve Public AWS

Regions

Managed Security &

Compliance Assistance

Managed Cloud for Adobe

Experience Manager

*Current as of 9 Feb. 2016

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Cloud architectures evolve as

your workloads grow – there

is ongoing expert work to do

in evolving to meet your

changing needs

Cloud ops are not ‘automagic’

– ensuring your workloads are

highly available and highly

performing requires certified

ops experts

There are complexities

associated with operating in

the cloud securely and with

strong auditability that require

specialized skill sets

Architecture

evolutionSecurity and

governance

24x7 operational

support

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VISIT OUR WEBSITEhttps://www.rackspace.com/aws

VISIT OUR BLOGhttps://blog.rackspace.com/aws

CUSTOMER SUCCESS STORIEShttps://www.rackspace.com/managed-aws/customer-stories

PRODUCT DEMO VIDEOS https://www.rackspace.com/managed-aws/demos

Want to

know

more?

Come talk

to us!