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SONNENBERGFORTMANN

24IP LAW GROUPUSA PLLC

24IP LAW GROUPFRANCE SARL

FERDINAND IPLLC

Maximising the Value of IPBest Practices from the Commercial World

Dr Robert Harrison

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© 22.10.201424IP LAW GROUP

Overview

• Big Company – idea submission• SME – contracted research• Consortium research

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The Goal

A Patent without a (potential) Business isworthless

A Business with a Patent can be succesfull

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THE BIG COMPANY

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Big Company – Business Proposal

• Open Innovation promoted by manycompanies

• Beware – big companies have multiple research groups

• Technology scouts

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Idea Submission Process

Submit IdeaSubmit Idea

Initial ReviewInitial Review

Technical ReviewTechnical Review

Legal ReviewLegal Review

Business ReviewBusiness Review©22.10.201424IP LAW GROUP

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Initial Review

Generally AcceptableGenerally Acceptable

Compatible with Current TechnologyCompatible with Current Technology

Complementary to Existing TechnologyComplementary to Existing Technology

Potential new Business ModelPotential new Business Model

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Legal Review

• Patent granted / penting

• Publication

• Copyright

• Third Party IP

• Trade Secrets

IP PositionIP Position

Inventorship / AuthorshipInventorship / Authorship

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Technology Review

Technically Feasible?Technically Feasible?

UnderstandableUnderstandable

IP PositionIP Position

Appropriate ReviewersAppropriate Reviewers

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Business Review

Can we make a business?Can we make a business?

Costs of ImplementationCosts of Implementation

Potential SalesAppropriate eviewersPotential SalesAppropriate eviewers

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Intellectual Property

• Open Innovation ≠ No IP protection• Patent application is often required for

submission• Patent application protects submitter's

interests• Don't give everything away at the beginning• Show and tell is probably the most valuable

aspect of the submission.

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SME CONTRACTED RESEARCH

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Contract Research

• Development of a new sealant material

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IP Interests

Manufacturer

• Product Design(Design Rights)

• Market• Need• Electronics Technology

(Some Patents)• Skilled Engineers

Research Institute

• EMC Sealant Technology.• Five Patents• Know-how• Skilled Engineers

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Initial Position

Manufacturer

• All IP exclusive tomanufacturer

• Free licence to backgroundIP

• Confidentiality

Research Institute

• Full payment for work done• No exclusivity• Freedom to develop products

for other customers• Freedom to publish

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• Background IP• Foreground IP

• Publication

• R&D

• No exclusivity• Exclusivity +

transfer ofownership

• Publication after patent

• Right continueto research

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Final Position

CONSORTIUM RESEARCH

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Intellectual Property

• Background : all IP brought into consortium• Foreground : all IP developed by consortium

How do we exploit this?

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Prior to Consortium

• What is my IP?• Identify what I bring to the table• Example: Patent Harvesting

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Consortium Work

ProjectProject

Patent

Policy

Patent

Policy

Common

Prosecution

Common

Prosecution

BudgetBudgetHarvestingHarvesting

ExploitationExploitation

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Exploitation

• Ownership depends on employer• Fragmented licensing policies

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Exploitation Company

ExploitationExploitation

PatentsPatents

LicencesLicences

Know-

How

Know-

How

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IP Licensing OrganisationVideo Telephony

• Licensing Organisation holds some patents• Licensing Organisation has exclusive

licence to some patents + non-exclusive toothers

• Licensing Package

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A SUCCESS STORY

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Software

• Is not patentable?• Can only be patented in the US?

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MP3 Licensing Chain

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•Basic

Codecs

•Licensing

Agent

•One-Stop

Licensing

Body

Thanks

Dr. Robert Harrisonharrison@24ip.com

Tel: +49 1511 2066 303

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