matrix brainstorming
Post on 05-Jan-2016
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Matrix Brainstorming. _____________________________. ____________. MATSUMOTO & CLAPPERTON @MCA_ON. Matrix Brainstorming. Brand Personality Trait. Selling Point. EX AMPLE. MATSUMOTO & CLAPPERTON @MCA_ON. - PowerPoint PPT Presentation
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Matrix Brainstorming
MATSUMOTO & CLAPPERTON@MCA_ON
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_____________________________
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1 2 3 4
5 6 7 8
9 10 11 12
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Matrix Brainstorming
MATSUMOTO & CLAPPERTON@MCA_ON
Daring Independent Stylish Imaginative
Large selection 1 2 3 4
Exclusive styles 5 6 7 8
Helpful staff 9 10 11 12
New inventory every week 13 14 15 16
Brand Personality Trait
Selling Point
E X A M P L E
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