mastering twitter… getting results from 140 characters
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Mastering Twitter… Getting Results from 140 Characters
Richard Harrington | RHED Pixel
plus.google.com/+RichardHarrington
facebook.com/RichHarringtonStuff
linkedin.com/in/richardharrington
twitter.com/ rhedpixel
Agenda
■ Learn essential strategies to increase your reach on Twitter
■ Learn how to build a strong network
■ Leverage your network to get your message out
■ Explore helper services for automation
■ Strategies to enhance tweets with graphics and video
■ Focuses on genuine connections rather than gimmicks
Who Am I?What Shapes My Perspectives
linkedin.com/in/richardharrington
twitter.com/ rhedpixel
Who Am I?
■ TWITTER BIO:I’m a visual storyteller exploring the fusion of photography and video. I'm a husband & father Publisher Photofocus & CCU | CEO RHED Pixel
■ RHED Pixel | Founder ■ Creative Cloud User &
Photofocus | Publisher ■ Certified PMP ■ Consultant to
Turner, CNN, ABC, MLB Network,Discovery Channel
Getting In Touchtwitter.com/rhedpixel
facebook.com/RichHarringtonStuff
plus.google.com/+RichardHarrington/
linkedin.com/in/richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
www.pinterest.com/rhedpixel/
What is Twitter?I know I’ve heard of it...
Our MissionTo give everyone the power to create and share ideas and information instantly, without barriers.
What is Twitter?
■ A micro-blogging platform (similar to texting)
■ Limited to only 140 characters
■ You can insert links
■ Photos with helper services
■ Audio and video also available
https://about.twitter.com/company
Core Technology
■ Device agnostic message routing system
■ Contains rudimentary social networking features.
■ Accepts messages from SMS, web, mobile web, instant message, and third-party API projects
■ Twitter is designed to be easy to-use
Twitter Usage
■ 284 million monthly active users
■ 500 million Tweets are sent per day
■ 80% of Twitter active users are on mobile
■ 77% of accounts are outside the U.S.
■ Twitter supports 35+ languages
■ Vine: More than 40 million users
https://about.twitter.com/company
Company Facts
■ 3,600 employees in offices around the world
■ 50% of employees are engineers
■ Incorporated April 19, 2007
■ At Twitter HQ we consume 1,440 hard boiled eggs weekly.
■ We also drink 585 gallons of coffee per week.
https://about.twitter.com/company
Benefits of Platform■ Nearly two-thirds of active Twitter users access social networking sites
using a mobile phone
■ Over half of all tweets (60 percent) come from third party applications.
■ 51% of active Twitter users follow companies, brands or products on social networks
■ Twitter users are 3 times more likely to follow brands than Facebook users
■ Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers
Social Media Usage
http://www.pewinternet.org/2014/01/08/social-media-update-2013/social-media-sites-2012-2013/
0%
20%
40%
60%
80%
Facebook LinkedIn Pinterest Twitter Instagram
17%18%21%22%
71%
13%16%15%20%
67%
Twitter UsersAll internet users 19%
Men 22%
Women 15%
18—29 35%
30—49 20%
50—64 11%
65+ 5%
Less than $30,000 year 23%
$30,000—$49,999 15%
$50,000—$74,999 13%
$75,000+ 21%
http://www.pewinternet.org/files/2013/12/Twitter-demographics.png
Top Ten Twitter Accounts■ KATY PERRY
(@katyperry) 60,500,110
■ Justin Bieber (@justinbieber) 57,160,002
■ Barack Obama (@BarackObama) 50,227,496
■ Taylor Swift (@taylorswift13) 47,303,806
■ YouTube (@YouTube) 46,708,622
■ Lady Gaga (@ladygaga) 42,870,715
■ Britney Spears (@britneyspears) 39,650,239
■ Rihanna (@rihanna) 38,138,118
■ Justin Timberlake (@jtimberlake) 37,955,654
■ Instagram (@instagram) 36,22,1632
http://www.socialbakers.com/twitter/
Top Ten Media Accounts■ YouTube
(@YouTube) 46,708,622
■ Instagram (@instagram) 36,221,632
■ Twitter (@twitter) 33,53,3461
■ CNN Breaking News (@cnnbrk) 21,118,952
■ CNN (@CNN) 14,900,899
■ The New York Times (@nytimes) 14,110,501
■ Twitter en español (@twitter_es) 14,015,658
■ Facebook (@facebook) 13,902,519
■ ESPN (@espn) 13,317,918
■ BBC Breaking News (@BBCBreaking) 12,299,494
http://www.socialbakers.com/twitter/
TWITTER IS...
MANY CHOICES
BROADCASTING
BROADCASTING
BROADCASTING
Why to Not Use Twitter
Why People Don’t Use Twitter
■ It takes too long
■ I don’t have anything to say
■ I’m boring
■ My company won’t let me
■ It’s just a waste of time
■ I can’t measure results
THE PROCESS
LISTEN
FOLLOW
CURATE
TRY TO HELP
ORIGINAL CONTENT
How Often and What to Post
How Often Should I Post?
■ Search engines index blogs that have regularly scheduled posts.
■ Post on the same day of the week.
■ Pick a schedule:
■ 1 x per week (Tuesday OR Wednesday OR Thursday)
■ 3 x per week (Monday/Wednesday/Friday)
■ 5 x or 7 x per week (Daily or Weekdays)
Images for Your Posts
■ People are far more likely to read a post with an image than without
■ Include at least one image
■ Don’t borrow images or content from other blogs or online content
■ Use images in public domain (Government, Wikipedia Commons, Flickr) or your own images
■ Use stock sites like iStockphoto, Fotolia, Dollar Photo Club
How to Write for Social Media
■ People scan; don’t read word-for-word
■ Put the important info first
■ Use headlines and subheads
■ Use bullets and boldface (no underline)
■ Boldface important terms “keywords”
■ Use links & images
Good Posting Habits
■ Post updates whenever you add new blog post about app
■ Post quick tips related to your industry
■ Ask provocative/open-ended questions
■ Share good news and accomplishments
■ Engage others and comment
SENDING AMESSAGE
NEEDY
FULL OF IT
FIGHTER
UNTRUSTWORTHY
MANIPULATING
SHARING
IT’S ALL ABOUTCONTENT
Advice on TweetingJust what should you say?
What You Can Do On Twitter?
■ Limited to 140 characters
■ You can insert links to any content
■ Photos with helper services
■ Audio and video also available
Good Posting Habits
■ Post updates whenever you add new blog post
■ Post quick tips related to your content
■ Ask provocative/open-ended questions
■ Share good news and accomplishments
■ Include links to useful articles relevant to your interests
■ Engage others and comment
Some Special Language■ Use hashtags # to indicate the subject of your tweet
■ hashtags.org – directory to tags
■ Use @ to indicate the person you are tweeting
■ @rhedpixel to talk to me
■ Re-Tweet something you want to share
■ Start tweet with RT
■ Consider official Retweet function
Use Twitter to Build a Following
■ Who do you want to meet?
■ What characterizes your niche?
■ Follow people who are in that niche
■ Next... follow their followers (they will often follow you back)
PEOPLE YOU’LLMEET ONLINE
TARGET AUDIENCE
THOUGHTLEADERS
JEDI MASTERS
CLOWNS
TROLLS
Crowd SourcingAn Exercise in Twitter
USEFUL TOOLS
Getting In Touchtwitter.com/rhedpixel
facebook.com/RichHarringtonStuff
plus.google.com/+RichardHarrington/
linkedin.com/in/richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
www.pinterest.com/rhedpixel/
Mastering Twitter… Getting Results from 140 Characters
Richard Harrington | RHED Pixel
plus.google.com/+RichardHarrington
facebook.com/RichHarringtonStuff
linkedin.com/in/richardharrington
twitter.com/ rhedpixel
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