mastering link research campaigns

Mastering Link Research

Campaigns

VENCHITO TAMPONCEO & CO-FOUNDER,

SHARPROCKET

@venchito14

AS FEATURED IN

Links in 2016?

Search Operators

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Common search operators and search phrases

For basic list of search operators: http://www.googleguide.com/advanced_operators_reference.html

inurl:keyword

intitle:keyword

site:keyword

“write for us”

“become a contributor”

“guest post”

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inanchor

Returns pages that have the anchor text, “keyword”

[ inanchor:keyword ]

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Content contribution using inanchor

Using inanchor search may give you more niche blogs

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Ready to outreach opportunities

Gives sites with footprints of “contact me”. Good for quick blog prospecting (e.g. 50 niche blogs in 30 minutes)

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inanchor and inurl combination

Returns relevant resource pages with anchor text, “start your own blog”

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Link Sourcing

Results are better in giving you similar links pages than giving you exact link targets..

1. Head over to Ahrefs and look for sites that linked to content.2. Identify footprints in linking pages to get more link opps.

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inanchor and minus site combination

Great for finding branded linking pages of competitors (e.g. interviews, roundups, etc..)

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Tilde ( ~ )

[ ~ ]

The synonym operator

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Tilde ( ~ ) and Minus ( - ) combination

Return resource pages that are laterally connected to blogging.

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Resource inclusion for general bloggers

Own a product or tool valuable for bloggers?

Change “niche” bloggers to any type of industry:recommended resource for fashion bloggers ~guiderecommended resources for health bloggers ~guiderecommended resources for beauty bloggers ~guide

recommended resources for entrepreneur bloggers ~guide“

Tools

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Linkminer

Helps you easily determine the linking potential of a specific resource page.

Low external links to total links ratio = low linking potential

Reference: http://pointblankseo.com/linkminer

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Branded Mentions

www.brandmentions.com

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Branded Mentions

https://blog.kissmetrics.com/influencer-outreach-in-content-marketing/

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Branded Mentions

Competitor Analysis (to prospect for linking blogs/sites of your competitors with high potential

to mention your brand as well).

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Branded Mentions

Spot Influencers Using Topical Mentions Research

Metrics

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Engagement

Look for blog posts with considerable ave. # of comments (e.g. 5 comments)

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Social Shares

Link amplification, as you can get additional links from bloggers who might read the content with link(s) to your site. (2nd tier links)

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SEMRush Organic Traffic

For reference: http://www.semrush.com/info/seedebtrun.com

You don’t just get a link, but it also helps drive referral traffic to your website.

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One last tip… Checklist

Create your own checklist for every specific link building campaign/tactic.

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SEMRush Organic Traffic

Reference: http://www.semrush.com/info/seedebtrun.com

Not just get a link, but can consistently drive referral traffic to your website

THANK YOU!

AGENCY PARTNERSHIPSSPEAKING INQUIRIES &

SEMINARS

Follow me @venchito14venchitotampon@gmail.comwww.venchitotampon.comwww.sharprocket.com.ph