masterclass: using brandwatch to identify influencers

Using Brandwatch to Identify Influencers

Brit Ferguson brit@brandwatch.com | Tel: 646-568-6217

Joe Hwalek joseph@brandwatch.com | Tel: 415-429-5808

Here’s how we’re breaking things down….

• What is an influencer?

• Identifying and monitoring influencers within your data set

• Peer Index and the future of influencer identification

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What is an

Influencer?

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Influence:

“The capacity or power of

persons or things to be a

compelling force on or

produce effects on the

action, behavior,

opinions, etc., of others.”

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How do you define the term “Influencer”?

How do you define an Influencer?

• Number of followers and impressions?

• Demographics?

• Key topics of conversation?

• Who they follow?

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Identifying and

Monitoring

Influencers in your

Data Set

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Authors

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Authors

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Sites

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Sites

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Authors

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Sites

Demographics - Location

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Demographics - Interests

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Demographics

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Demographics

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How to Monitor

These Influencers

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Authors

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Site Lists

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Dashboards

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Alerts

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Peer Index and the

Future of Influencer

Tracking

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What is PeerIndex?

Peer Index is a web based social media analytics company that

focuses on the who of social media. Peer Index has built an index of

over 300 million Twitter users in order to understand who they are,

what they are interested in and where they are located. PeerIndex

enables marketers to segment and engage their social community

through understanding the individuals in the community. Once

marketers have analyzed who these individuals are through

PeerIndex, they will be able to understand who these individuals are

subsequently influencing.

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Brandwatch and PeerIndex

Understanding the Spread of a Message:

Adding the PeerIndex data and technology into the heart of Brandwatch will

help understand the spread of a message. We’ll know that a message

spread because a particular person talked about it. We will then see how

her audience acted as a link to a different – identified – network of people

within which it was shared quickly and then five people in one of those

networks shared it and it jumped to another group and so on and so forth.

Identifying Influencers by Conversation:

With an index of information for over 300 million twitter users. Adding this

data will dramatically increase depth of market research that can be done

using Brandwatch Analytics. Diving into these users to find a group of users

that care about a certain topic will allow marketers to establish a list of

consumers to engage with for different business cases.

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In Conclusion…

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In Conclusion…

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• What is an influencer? – How you define the term.

• Identifying and monitoring influencers within your data set –

How to find and track in Brandwatch

• Peer Index and the future of influencer tracking – Understanding

spread and influencers

Questions?

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Document Limitation

The information given in this document has been checked for accuracy and completeness however

Brandwatch

shall not be liable for any errors or omissions.

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