master workshop ios - the institute mexico

iOS (Improving you Online Strategy)

We don’t see things as they are, we see them as we are

Digital Nomadz

I help companies improve their online and offline listening skills. I facilitate

creative workshops that teach about working with internet and create

smarter companies and organizations, mostly in healthcare.

I also love to help entrepreneurs with a good idea, design feasible business

models for it and make their dream a success!

Diana Vermeij@dianavermeij (twitter)

I believe we don’t see things as they are, we see them as we

are.

I like to be they guy that shows show people what is possible so they become even better

versions of themselves.

Steven Zwerink@szwerink (twitter)

Everything is changing

The whole world is upside down

The snowball of information is only getting bigger

Just like you....

14

...I am wondering how the way we do business and communicate is changing..

It is a new way of doing business for

any company anywhere!

Why are YOU here? What do you WANT to get out of today?

Laptops and Mobile Phones must be TURNED ON! (sound off please)

Fighting to keep everything the same

Two kinds of people:

Looking for opportunities

Two kinds of people:

There is a new generation coming..

They have completely different skills and knowledge..

Skills that they don’t have, don’t know and cannot help develop in a company..

They are completely comfortable like this.They don’t know about ‘the old days’ and cannot imagine how it was done before.

Microblogging platform

140 characters

About your interests

Publicly shared with the world

Social Network

About your interests and job experiences

Shared with your professional network

Social Network

International

About your interests

Shared with friends

1. Use friends lists for posts2. Set your profile information privacy3. Avoid the tag mistake4. Relationship status private5. Restrict access to third party apps6. Don’t tag people who are not on FB

Learn more? Download the pdf FB privacy guide!

6 things you should know about privacy on Facebook

PART 2AFTERNOON

iOS (Improving you Online Strategy)

3. Getting it to you

Information overload?=

Filter Failure*

* Martijn Aslander

Survival of the strongest??

Survival of the fittest!!

So, how to become fit online?

On an average day, Steven manages his:

• Email

• Twitter

• Yammer

• YouTube

• Website

• Facebook

• News

• Blog

• RSS

• Vimeo

• Flickr

• FourSquare

• Slideshare

• Big Files

• LinkedIn

(50-100)

(100+)

(0-10+)

(0-10)

(10-50)

(500+)

(0-10)

(0-10)

(0-10)

(0-10)

(0-10)

(0-10)

(0-10+)

(0-10)

(0-10)

Getting it to you

• RSS• Tweetdeck• Google Alerts

RSS

Really Simple Syndication

Subscribe to all your favorite websites and news

And read them on one page

How?

Google Reader Period

www.google.com/reader

Tweetdeck

• Manage multiple accounts (twitter, facebook, linkedin)

• Search Columns • Following made easy

Tweetdeck

Google Alerts

www.google.com/alerts

Google Alerts

THE ENDMaster Workshop

‘Improving your Online Strategy’ for The Institute Mexico

@dianavermeij@szwerink

Interested in having us facilitate a workshop like this for your organization? Contact us at:

www.digitalnomadz.nl

iOS (Improving you Online Strategy)