master targeting with marketo webhooks for discoverorg

DiscoverDiscoverOrgOrg

Master Targeting Master Targeting with Marketo with Marketo

Webhooks Webhooks DiscoverOrgDiscoverOrg

Carolyn Carolyn HollowellHollowell

SR Director of SR Director of MarketingMarketing

DiscoverOrg

Agenda

• Why Webhooks are valuable• Set Up• Use Cases• Q&A

DiscoverOrg

#1 in Customer Satisfaction 2010, 2011, 2012

Best Sales & Marketing Intelligence Solution

WHY DO WE STRUGGLE?

1. Know very little about our inbound prospects

Inbound Marketing

2. Powerless Visitors?

3. Ineffective Follow-up/ Long Nurture cycles

Marketo Webhook for DiscoverOrg

Email Address + =

Outbound Marketing

John,I was hoping to set up some time with you at the San Diego Interface conference in two weeks. Will you be attending?

I’m working with 7-Eleven on their Microsoft Sharepoint 2013 migration and wanted to share some insights on how they are leveraging what was once disparate data to create meaningful collaboration within their business units.

There is a seminar break between 10:00am and 11:00am – can I grab some Starbucks for us and meet you in front of the grand ballroom?

Best Regards,Carolyn HollowellSr. Director of Marketing PainPointDiscoverOrg 360-718-5607 DiscoverOrg 12518 NE 95th St. Vancouver, WA 98901 800-333-5681

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